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Digital Marketing SEO

Checklist to Minimize Organic Traffic Decrease During Website Migration

Key takeaways in this article: Pull pre-migration data and reports of your website so you can use it as a benchmark moving forward to track

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Digital Marketing SEO

Preparing Your Small Business Saturday Marketing Strategy

Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. It’s a brilliant concept that encourages customers to

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Digital Marketing Website

What’s the Difference Between Custom and Templated Websites?

This article was first published on Feb 9, 2018 and has been updated in August 2021.  Purchasing a website can be difficult and confusing. There

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Digital Marketing SEO

How to Create a Winning Marketing Strategy in 8 Steps

As a small business owner or marketing team member, your priority is to acquire new customers and scale your business. You have to find ways

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Digital Marketing Partner

Productizing Your SEO Services

When you’re creating a business model, you have a lot of things to consider. Namingly, how are you going to make money? Every client has different needs when they approach your business. To accommodate their needs, you could charge by hour, project, word count, or literally hundreds of other models. Fortunately, there’s an alternative to the “per project” business model that works especially well for digital marketing services, like SEO. Instead of customizing your services, you could offer a productized service for your clients. Read more about productizing services here!

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Digital Marketing Search Sessions Social Media

Search Sessions – Video: A Better Way to Market, a Better Way to Work

Video is a massive tool in digital marketing today and a powerful way to reach new audiences and reconnect with the ones you already have.

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Digital Marketing SEO Website

10 Must-Consider Facts While Optimizing Your Website For Mobile in 2021

Most people judge a site depending on its mobile-friendliness or responsiveness. Therefore, you’re likely to lose most of your potential customers if you don’t have

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Digital Marketing SEO

Conducting an SEO Audit for Beginners

Due to the ever growing digital market competition, it’s always important to be at the top of your game and know what’s going on around

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Digital Marketing SEO

What is YMYL on Google?

YMYL stands for “your money your life”. And it’s how Google qualifies content that can impact your life, health, finances, or day to day living.

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Digital Marketing Local SEO SEO

Local SEO Strategies: What You Need to Know to Run a Successful Campaign

A local SEO strategy helps businesses with a local presence to promote their brands. When you need to attract a local audience, using geo-specific keywords

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Digital Marketing SEO

What are the Different Types of Search Engines?

Google is the biggest search engine in the world for a reason. It makes a move, and most other engines follow suit. But we all

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Digital Marketing SEO

10 Important eCommerce SEO Trends for 2021 and Beyond

The practice of using working SEO strategies plays a big part in keeping up with the competitive marketplace. Just have a look at how frequently