In the dynamic landscape of digital marketing, agencies and businesses often grapple with the challenge of delivering comprehensive services to clients while staying cost-effective and efficient. White label link building has emerged as a strategic solution, allowing agencies to seamlessly incorporate specialized link-building services into their offerings without the need for an in-house team. 

The question of whether white label link building is worth it hinges on various factors, including the quality of services, the ability to maintain client relationships, and the overall impact on search engine optimization (SEO) efforts. 

What is White Label Link Building?

White label link building refers to the practice of a company or individual providing link-building services to other businesses, often digital marketing agencies, under their brand name. In this arrangement, the service provider (often an SEO or link-building agency) produces backlinks for the client without the end client knowing that a third-party is involved.

The term “white label” implies a blank or generic label, suggesting that the service can be rebranded with the client’s branding seamlessly. In the context of link building, the white label service provider creates backlinks on behalf of the client without the client’s clients (end-users) being aware of the intermediary.

This business model is common in the digital marketing industry, where agencies may not have in-house expertise in every service they offer. Instead of building an in-house team for link building, an agency can outsource this aspect to a white label provider, who will then deliver the service as if it were the agency itself providing it.

It’s important to note that while white label link building can offer efficiencies, transparency and communication between the parties involved are crucial to maintaining a successful business relationship and ensuring that the end client receives quality services.

How Does White Label Link Building Work?

White label link building involves outsourcing the process of acquiring backlinks for a website to a third-party service provider. The process typically follows these steps:

  1. Agency-Client Relationship: The process usually starts with a digital marketing agency that has a client in need of link-building services. The agency might lack the expertise, resources, or time to handle link building in-house.
  2. Selection of White Label Provider: The agency selects a white label link-building service provider based on factors such as reputation, expertise, pricing, and the range of services offered. The agency may choose a provider that aligns with its clients’ specific needs and goals.
  3. Brand Integration: The agency and the white label provider agree on terms and conditions, including how the service will be presented to the end client. The white label provider may offer a dashboard or reports that the agency can brand with its own logo and present to its clients.
  4. Client Onboarding: The agency communicates with its client and discusses the link-building strategy, objectives, and expected outcomes. The client may not be aware that a third party is involved in the execution of the link-building campaign.
  5. Strategy Development: The white label provider collaborates with the agency to develop a link-building strategy tailored to the client’s needs. This strategy may include identifying target websites, creating content, and implementing outreach tactics.
  6. Execution of Link Building: The white label provider carries out the link-building activities according to the agreed-upon strategy. This may involve creating and promoting content, reaching out to relevant websites for link placement, and ensuring that the acquired links adhere to quality standards.
  7. Reporting and Analytics: The white label provider generates reports and analytics detailing the progress of the link-building campaign. These reports may include metrics such as the number of acquired links, the quality of links, and the impact on search engine rankings.
  8. Communication with the Agency: Throughout the campaign, the white label provider communicates regularly with the agency, providing updates, addressing any concerns, and ensuring that the campaign aligns with the client’s goals. Clear communication is crucial for a successful partnership.
  9. Client Reporting: The agency receives reports and data from the white label provider. These reports are often presented to the end client under the agency’s branding. The agency maintains transparency with its client regarding the progress and results of the link-building efforts.
  10. Ongoing Optimization: Based on the results and feedback, the agency and white label provider may collaborate to make adjustments to the strategy for ongoing optimization. This iterative process helps improve the effectiveness of the link-building campaign over time.

Throughout this process, the white label provider operates discreetly in the background, allowing the agency to maintain a direct relationship with its clients. The goal is to seamlessly integrate the link-building services into the agency’s offerings without the end client being aware of the third-party involvement.

Benefits of Using White Labeled Link Building Services

Using white-labeled link building services can offer several benefits for businesses and digital marketing agencies:

  • Cost-Effective Solution: Outsourcing link building services through a white-label provider can be cost-effective compared to hiring and maintaining an in-house team. This is particularly beneficial for smaller agencies with budget constraints.
  • Time Savings: White-label services allow agencies to focus on their core competencies while leaving specialized tasks like link building to experts. This can save time and resources, enabling agencies to take on more clients and projects.
  • Access to Expertise: White label providers often specialize in link building and have experienced teams with expertise in this specific area. Agencies can leverage this expertise without having to invest in training or hiring specialized staff.
  • Scalability: As the demand for link building services fluctuates, agencies can easily scale their operations up or down by using white-labeled services. This scalability provides flexibility to adapt to changing business needs.
  • Enhanced Service Offerings: Agencies can expand their service offerings by partnering with white label providers. This allows them to provide comprehensive solutions to their clients without the need for in-house expertise in every area.
  • Maintained Client Relationships: Since the white-label service operates behind the scenes, agencies can maintain a direct relationship with their clients. The client remains unaware of the third-party involvement, ensuring a seamless and consistent brand experience.
  • Focus on Strategy and Client Management: Agencies can focus on strategic planning, client communication, and overall campaign management, while leaving the execution of link building to the white-label provider. This division of labor allows for a more efficient workflow.
  • Quality Assurance: Reputable white label providers often have established processes for quality control. This can ensure that the link-building strategies and tactics employed meet industry standards and adhere to best practices.
  • Adaptation to Industry Changes: Link-building strategies need to adapt to changes in search engine algorithms and industry trends. White-label providers are typically more agile in adjusting their approaches to meet these changes, ensuring that clients’ campaigns stay effective.
  • Reduced Overhead and Training Costs: Agencies can avoid the costs associated with maintaining an in-house link-building team, such as salaries, benefits, and ongoing training. White-label partnerships provide access to trained professionals without the overhead.

While there are advantages to using white-labeled link building services, it’s essential for agencies to carefully vet and select reputable providers to maintain the quality of the services delivered to their clients. Communication and transparency are key to ensuring a successful and mutually beneficial partnership.

What Should I Look for in a White Label Link Building Provider?

Selecting the right white label link-building provider is crucial for the success of your campaigns and maintaining the trust of your clients. Here are key factors to consider when evaluating potential providers:

  • Reputation and Experience: Look for a provider with a solid reputation in the industry. Consider their years of experience, client testimonials, and case studies. A provider with a proven track record is more likely to deliver quality services.
  • Transparency and Communication: Transparent communication is essential. Ensure the provider is willing to maintain open lines of communication, providing regular updates on campaign progress. Transparency helps you keep your clients informed and builds trust.
  • Quality of Links: Assess the provider’s approach to link building and the quality of links they aim to acquire. High-quality, relevant links from authoritative websites are more valuable and contribute positively to search engine rankings.
  • Customization and Flexibility: Look for a provider that offers customizable solutions to meet your clients’ unique needs. The ability to tailor link-building strategies ensures that campaigns align with specific industry requirements and client goals.
  • White Label Capabilities: Ensure the provider offers true white label capabilities, allowing you to brand reports, dashboards, and communication with your own logo and company information. This helps maintain a consistent brand experience for your clients.
  • Compliance with Search Engine Guidelines: Verify that the provider follows ethical and white-hat SEO practices. Avoid those who engage in black-hat tactics that violate search engine guidelines, as this could harm your clients’ websites in the long run.
  • Reporting and Analytics: Evaluate the quality and comprehensiveness of the reporting and analytics provided by the white label provider. Reports should include relevant metrics, such as the number and quality of acquired links, keyword rankings, and the overall impact on SEO.
  • Scalability: Consider the provider’s ability to scale operations based on your agency’s needs. A scalable partner can adapt to changes in workload and the number of clients, ensuring a smooth workflow and consistent service delivery.
  • Cost and Value: Assess the pricing structure and ensure it aligns with your budget and the value provided. While cost is important, prioritize value over the cheapest option. A provider offering high-quality services may have a higher upfront cost but can deliver better long-term results.
  • Client Support and Satisfaction: Inquire about the provider’s client support mechanisms. Good support ensures that any issues are promptly addressed, and client satisfaction is maintained. References and testimonials from other agencies can provide insights into client satisfaction.
  • Adaptability to Industry Changes: The SEO landscape evolves, and search engine algorithms change. Choose a provider that stays informed about industry trends, algorithm updates, and adapts its strategies accordingly to ensure sustained success.
  • Legal and Contractual Considerations: Carefully review the terms of the agreement, including service-level agreements, confidentiality clauses, and termination conditions. Ensure that the provider operates within legal and ethical boundaries.

By thoroughly evaluating potential white label link-building providers based on these factors, you can make an informed decision that aligns with your agency’s goals and enhances your clients’ online presence.

How Much Does White Label Link Building Cost?

The cost of white label link building services can vary significantly based on several factors, including the provider’s reputation, the quality of links they offer, the campaigns’ complexity, and the client’s or agency’s specific requirements. Here are some key considerations that can influence the cost:

  • Provider Reputation: Well-established and reputable white label link-building providers may charge higher fees due to their experience, proven track record, and the quality of services they offer.
  • Quality of Links: The type and quality of links play a crucial role in determining the cost. High-quality, authoritative backlinks from reputable websites typically cost more than lower-quality links.
  • Link Quantity: The number of links you aim to acquire can impact the cost. More extensive link-building campaigns with a higher quantity of links may require more resources and, consequently, a higher budget.
  • Customization and Complexity: Customized link-building strategies tailored to specific industries or client needs may involve more research and outreach efforts, contributing to higher costs. Similarly, more complex campaigns with diverse link types may be priced differently.
  • Geographic Targeting: If your link-building campaign requires targeting specific geographic regions or local markets, the cost may vary based on the level of localization and outreach efforts needed.
  • Content Creation: Some link-building strategies involve creating high-quality content, such as guest posts, infographics, or videos. The cost may increase if content creation is part of the link-building process.
  • Frequency of Reporting: The frequency and depth of reporting can affect costs. More detailed and frequent reporting may require additional resources and time from the white label provider.
  • Scalability: Scalability, or the ability to adapt to changing campaign sizes, can impact costs. Providers that offer scalable solutions may adjust pricing based on the volume of work.
  • Duration of Engagement: Whether you opt for a one-time link-building campaign or an ongoing engagement can affect pricing. Long-term agreements may offer economies of scale or discounts compared to one-time projects.
  • Value-Added Services: Some white label providers offer additional services, such as SEO audits, competitor analysis, or consultancy. The inclusion of these services may contribute to the overall cost.

It’s essential to clearly understand your client’s goals, budget constraints, and the level of expertise required for the link-building campaign. While cost is a significant factor, it’s equally important to prioritize the quality and ethical nature of the services provided by the white label link-building provider.

Prices can range from a few hundred to several thousand dollars per month, depending on the factors mentioned above. It’s advisable to request quotes from multiple providers, compare their offerings, and consider the overall value they provide in terms of quality links and campaign success.

Build Your White Label Link Building with Boostability

Link building is an integral part of our white label SEO program. As one of the most effective means to demonstrate a website’s authority, white hat link building is essential for a successful SEO campaign. Take a look at our SEO approach for our small business partners and their clients for white label link building!


Ansley is the former Content Marketing Manager at Boostability. Since graduating from Utah State University with two degrees in Communication Studies and Journalism: Public Relations, Ansley specializes in creating engaging and informative SEO content for readers, customers, and partners through different marketing channels. Along with creating new content, Ansley works to keep content organized and creates and executes new content strategies. When she’s not writing, she loves to travel, visit National Parks, and loves all things Disney.