There is a lot of ecommerce competition out there and on-page search engine optimization will keep you ahead of your competitors. On-page SEO is the perfect pairing to your large ecommerce site, allowing you to increase your SERP rankings, online visibility, keywords, and more.
Outrank your competition and net an even bigger slice of the nearly $3 trillion ecommerce retail revenue on the table.
That slice is only going to get larger, because with on page SEO you can increase profits by cutting PPC costs too. From creating unique title tags to eliminating duplicate content, search engine optimization can place your products or services in front of more consumers.
How do you maximize your on page SEO strategy? Well, optimization efforts are actually not as difficult and demanding as they may seem on the surface.
When it comes to large ecommerce sites like yours, these four highly-profitable on-page SEO tips can make a powerful impact.
1. Optimize Your Product Images Properly
A large ecommerce site has hundreds of product pages and even more product images. The volume of images is overwhelming, but you can utilize these images to improve your rankings with a little SEO tweak.
Optimizing your product images is easy and it can add extra keyword value to your product pages and place them in Google image search. Image optimization is also vital to catching a consumer’s attention, so you definitely want your images to be identified and ranked by search engines.
How do you do this? Using the image Alt Text!
For example . . .
- Optimize your product pic file: “keyword-keyword-keyword.jpg”
- Optimize the image Alt Text: “Keyword Keyword Keyword”
The key here is to type the Alt Text without hyphens and to make it natural and relevant to the product it represents.
2. Large Ecommerce Site Navigation is Important
Having a wide array of product pages without structure will be confusing to any consumer visiting your site. A scattered site structure is also confusing to search engines and the disorganization often leads to poor rankings.
One very valuable on-page SEO tip is to focus on user experience. It is better for sales and search engines. The best ecommerce sites let visitors browse by brand, specific color, unique model type, and more.
Amazon is, of course, a great example. The world’s number one ecommerce site does this to perfection and so should you.
3. Cast Out Duplicate Content
Large ecommerce sites will inevitably have duplicate content. It is in many ways unavoidable due to the volume of products available on the site. However, you should do your best to get rid of duplicate content to maximize your on page SEO strategy.
First step is to identify duplicate content on your site. A quick Moz crawl test can do this for you.
Once you get your crawl test results from Moz you can begin dissecting your duplicate content issues. This on page SEO tip may be slightly time consuming, but it is a surefire way to improve your organic search results.
4. Keep Your SEO Titles Unique
SEO title tags are very important to increasing your online visibility. They often serve as signals to search engines that tell them what your product page is about. This is important, since this will be how search engines deliver your product pages to fulfill searcher intent.
But how do you keep SEO titles unique with similar products? One model you can use is: “Brand + Model + Item Type + Material + Color + Size.”
Online retail jewelry site Brilliance does this very well, ensuring material, size, item type, and brand SEO titles are as unique as possible.
If you are having a tough go making your title keywords unique, utilize online tools like SEMrush’s Phrase Match to get more creative.