PPC Tag

SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses may struggle using a more traditional method is imperative to offering the right products and services for your clients. We've...

The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of search results for queries potential customers enter. Unfortunately, this does not happen overnight. It takes months and sometimes even years...

When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong...

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on the use of keywords to drive organic traffic to a website. However, so does paid search. This is the fundamental...

When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can market your business to anyone, anywhere. In fact, most PPC platforms almost encourage this, with default location setting for the United...

Whether you’re running pay-per-click (PPC) ads on Google or trying to use search engine optimization (SEO) to rank organically on the search engine results page (SERP), good keyword research is the key to effective search engine marketing. However, PPC and SEO are fundamentally different marketing approaches....

PPC, SEM, paid search, search engine marketing. Whatever you call it, the simple definition of this marketing strategy is “gaining website traffic by purchasing ads on search engines.” Though the theory is pretty straightforward, there is a lot of work that goes into making PPC campaigns successful. If...

Gaining consumer visibility is a key element of success for small business owners who are seeking growth in operations and increased sales. With the many technological advances being made, digital advertising is becoming an increasingly important forum for developing public awareness of local and national...