PPC Tag

As you know here at Boostability, we talk a lot about SEO. It’s our bread and butter. On our blog, we talk a lot more about how to help your digital presence grow. Most of it is through SEO and digital marketing. So when Google...

2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their doors during a quarantine. Many shoppers transitioned away from brick-and-mortar locations and relied on online retailers. The list goes on...

It’s hot outside, nearing triple digits, and out in the side yard, you hear a clunk, maybe even smell smoke, and suddenly the only air coming from your vents is just as warm or warmer than the air outside. Your air conditioner just broke, a...

In the world of digital marketing, SEO and PPC often stand together as one of the best ways to help get your business out there. SEO is more of a long-term, endgame strategy. PPC can starting bringing in results immediately. Both absolutely have their pros...

SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses may struggle using a more traditional method is imperative to offering the right products and services for your clients. We've...

The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of search results for queries potential customers enter. Unfortunately, this does not happen overnight. It takes months and sometimes even years...

When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong...

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on the use of keywords to drive organic traffic to a website. However, so does paid search. This is the fundamental...

When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can market your business to anyone, anywhere. In fact, most PPC platforms almost encourage this, with default location setting for the United...

Whether you’re running pay-per-click (PPC) ads on Google or trying to use search engine optimization (SEO) to rank organically on the search engine results page (SERP), good keyword research is the key to effective search engine marketing. However, PPC and SEO are fundamentally different marketing approaches....

PPC, SEM, paid search, search engine marketing. Whatever you call it, the simple definition of this marketing strategy is “gaining website traffic by purchasing ads on search engines.” Though the theory is pretty straightforward, there is a lot of work that goes into making PPC campaigns successful. If...

Gaining consumer visibility is a key element of success for small business owners who are seeking growth in operations and increased sales. With the many technological advances being made, digital advertising is becoming an increasingly important forum for developing public awareness of local and national...