local seo Tag

Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search engine? The “near me search” has become a key part of the customer purchase journey. In fact, 60% of people use...

As the year wraps up, we're busy taking a look at some of the biggest trends from the last 12 months. 2019 was a pretty big year for Boostability—we celebrated our tenth anniversary! But the digital marketing world in general had a pretty great year,...

SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses may struggle using a more traditional method is imperative to offering the right products and services for your clients. We've...

What is local search? You have already heard of SEO and know why it is important. But do you know how important local search is for your business? Local search refers to certain techniques used to increase visibility within a geographic area. More than just SEO,...

The greatest gift that Local SEO gave to SMBs was a way to stay relevant in a digital age. And a way for larger businesses to get in front of more good-fit consumers at the very moment they are ready to purchase.  Sure, Google basically owns...

Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and PR experts learned to downscale plans to fit small businesses. However, some agencies are still struggling with effective small business...

When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can market your business to anyone, anywhere. In fact, most PPC platforms almost encourage this, with default location setting for the United...

Search engine optimization (SEO) has become one the most profitable avenues of marketing for global and small, local businesses. SEO enables you to connect with potential customers better than any other online medium — so much so that businesses are spending $65 billion per year...

This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. Before local search developed, small and local businesses had an extremely tough time trying to outrank major...

Voice recognition technology is nothing new. However, it has only recently become popular. When Apple released Siri, few users took advantage of the function — in 2013, only 15 percent of iOS users reported using it, according to a poll from Intelligent Voice. Now, in...

You want customers. Your customers want information. Bring in more sales by creating and optimizing your local business listings online. In the infographic below, we give you some specific guidelines to follow while representing your business on Yelp, Google, and Facebook. However, no matter the platform,...