SMX Presentation: Better Together: Search + Social

SMX Presentation - Making It Happen: Search & Social

SMX Presentation: Better Together: Search + Social

Highlights:

  • There has been an antagonistic relationship between Search and Social.
  • So far, the relationship between SEO and Social Media has been characterized by rugged individualism, when it would do much better to form a supportive interaction of unique sets of expertise.
  • SEO and Social Media experts should keep the following five points in mind:
    1. No single person or team can master the complexities in today’s Search/Social discipline. Twitter bird icon
    2. Your knowledge in no way diminishes mine.
    3. Sharing my knowledge in no way threatens my place in this world.
    4. Knowledge gaps are not intelligence gaps. Twitter bird icon
    5. We are all capable of learning.
Kate Lyman
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