25 Jun Local Business Resources
What are some Local Online Marketing resources available for local and small businesses?
Domain? There are easy inexpensive domain registration options available. My favorite is Godaddy. Make sure you don’t buy into any of their other services, just stick with the $10 domain registration. Make sure you register for at least 3 years. This will tell Search Engines that you are in it for the long haul, creating valuable content. Don’t use the private registration either.
Email? I currently use and have used Google app mail. For small businesses with less than 100 employees, it is a great solution. Your mail will be unavailable a few times a year, but hey its free and all web based. You don’t need to buy an email client. Make sure you just do the free hosting, don’t pay for the premium service.
Web design/logo? The basic web design will be taken care of through your web hosting company. However you probably need a logo created. For a cheap do it yourself solution, Logomaker. It really does give you some nice designs. For a more professional look, the sister website to Logomaker is Logoworks. Expect to pay about $300 for a few designers to submit their designs. You pick the best one and make changes as needed.
Business cards and letter head paper? The two biggest players are Logoworks sister site, MarketSplash and VistaPrint. Do a search on the internet and you will find they offer free business cards. They are both participating in aggressive competition. You as a small business owner can take advantage of that.
Local Advertising? As a local business, the best resources you have are the local resources offered by the big three Search Engines. Google local, Yahoo local and MSN(Bing) local. This will get you the most bang for the buck.
And last but not least, Local Online Marketing? There are many full service companies offering PPC (pay per click) and SEO (search engine optimization). Typically for a local or small business, you don’t need these services. There are also a lot of learn it yourself sites that I am sure you don’t want to spend the time, nor care to learn.
This is where I pitch our company, Boostability for local online marketing. We give you the easy to use tools and resources to effectively run an SEO campaign. We tell you what to do, how to do it and why. No need to pay someone or take a college course to get yourself found on the search engines.
Does anyone else have any other resources that local and small businesses are looking for?