Google + and Your Local Business

Google + and Your Local Business


Google + was announced on June 28th as a way to “bring the nuance and richness of real-life sharing to software”. Since its release, it has gained notable attention for its Circles feature, which allows you to quickly choose which social circles you share your post, pictures, or even location with. As well as its hangout feature that allows multiple users to all be a part of a single video chat. But what does another social media outlet mean for small businesses? Possibly the revolution you’ve been waiting for.

Google + has already announced that they intend to make Profile pages available to businesses in the near future:

“And pre-emptively answering a question — yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can” -Jeff Huber (Senior Vice President, Commerce & Local at Google)

Assuming that Google wants to maintain the level of integration we’ve seen out of the Google + Project so far, we expect to see multiple features from Google Places, Google Latitude, and Google Wallet integrated into the Google + business profile pages.

The Google + Mobile App supports NFC (Near Field Communication) technology that will allow for check-ins, mobile payments, and other business friendly features as this technology becomes more widely utilized.

Currently Google + already offers value to the SMB through Check-ins on the Google + mobile app, but that’s only the beginning. If fully integrated with Google Wallet, you’d be able to offer coupons, loyalty cards, and mobile payments.

The opportunities are endless, and the horizon is promising. Google +, once opened up to SMBs, will be a valuable social platform that could drive traffic, business, and an overall social presence for your company.

Stay tuned.

David DeMille
[email protected]