Break the CODE on Google’s Panda algorithm with Andrew Eagar on the latest episode of The Booster Seat. Watch the episode here.
In February 2011, Google launched an algorithm change called Panda that was meant to identify and penalize the rankings of low-quality content and sites. These pages, most commonly found on “content farms”, have “text that is relevant for query, but may not provide the best user experience” (Searchengineland.com). When someone searches a keyword or query, Panda makes it so that the highest quality content ranks better, improving the overall search experience.
Over the course of the last four years, Google’s Panda has updated many times with algorithmic changes and data refreshes. This infographic below reviews the most important updates over the last four years.
*Infographic updated August 3, 2015 for new Panda 4.2 release
Panda 1.0: Google takes action against content farms Tweet This
Panda 2.0: Google incorporates search data about blocked sites Tweet This
Panda Update 6: Google goes international with the Panda release Tweet This
Panda 3.0: Google search ranking fluctuations are noticed Tweet This
Panda Update 20: Low quality exact-match domains are penalized Tweet This
Panda 4.0: Google lessens penalties on some small websites Tweet This
Panda 4.1: The latest Google update, allowing high quality sites to rank higher Tweet This
Google has as many as 100 Billion search queries per month Tweet This
Google has 3.5 Billion search queries per day Tweet This
If a Google update affects 2%, that means 70 Million keywords are affected Tweet This