Google My Business: What Information Is Visible to Users?

What Information Is Public On Your Google My Business Profile?

Google My Business: What Information Is Visible to Users?

Google My Business has undergone a facelift. As with all cosmetic procedures, some will like the changes and others will have to get used to it.

Google+ started out as a social networking platform and eventually evolved into a resource for businesses. However, it appears that recent cosmetic changes to Google My Business attempt to make the pages more community-focused. Read on to learn how your business should deal with these updated platforms.

What Is the Difference Between Google My Business and Google+?

Google My Business is the management platform where you are able to manage individual Google+ Pages.

What Has Changed?

Google Maps listing

When I search for “SEO companies Lehi Utah,” I get the result above. The results from Google Maps show up because Boostability and other local companies have a Google My Business account with a Google+ page. Users can see reviews, as well as phone numbers, hours, and a link to the website. Not much has changed in regards to the displayed information within the initial Google search.

If I expand my search by clicking on “More places” or if I click on a specific company, I get the result shown below.

 

 

Google Maps listing extended

Again, the business information visible includes the address, reviews, phone number, and hours. You’ll notice that, while there is a prominent link to the website, there is not an obvious link to the company’s Google+ page.

On November 17th, 2015, Google announced the visual changes to Google+. So where are the changes?

If you navigate directly to a company’s Google+ page, you will notice the reviews, and a lot of the company information is gone. Google announced that they changed the site in response to feedback and a desire to focus on communities and collections. A community within Google+ is a group or forum where people can interact with a particular subject matter. A collection allows for a company to group and classify posts by topics.

Google Plus company page

The image above is the classic view of Google+. The reviews and business information appear to have been removed from the classic view as well.

New Google Plus company page

The new version of Google+ emphasizes the communities and collections. (P.S. If you want to go back to the old version of Google+, scroll down to the bottom left of your screen and click on “Back to classic G+”).

Back to classic Google Plus

While Google has made a lot of changes to Google+ recently, it is still helpful for your business to create and manage an account so you can interact with your clients. If you have a Google My Business account, you still have a chance to show up in the maps portion of a search result, where at least for now the business information is still visible.

Drew Whitmill
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Drew Whitmill works as an account strategist at Boostability where he helps strategize and improve performance, processes, and products. He graduated from BYU with a degree in Advertising and minored in Anthropology and Business. He lives in the middle of nowhere and commutes around a mountain to get to work. In his free time, Drew loves any and every kind of sport from basketball to badminton and everything in between. He super unofficially holds the world record for staring without blinking.