19 Sep Getting Started: Your Business and Facebook
If you have never heard of or used Facebook, CAUTION… MAJOR SPOILERS AHEAD! For those who don’t know, Facebook is a popular social network used by those who want to learn, interact, and network with their family and friends. Let me revise the last sentence a little bit.
Facebook is one of the top three most popular websites in the world used by everyone from high school students to senior citizens (I’ll tell you the other two most popular websites if you read until the end).
Check out these Facebook statistics to better understand the size and scope of the social media website:
- Facebook has around 1.6 billion monthly users and around 1 billion active daily users.
- Facebook users publish around 3 million posts each minute.
- American spend around 40 minutes a day on Facebook.
- Facebook users create 500,000+ likes every minute.
- 20,000+ people are on Facebook every second.
- Facebook brings in 1.5 million dollars in revenue every hour.
- The average user becomes a fan of two new pages each month.
- Facebook contains 50+ million small business pages.
- Anywhere between 40% and 96% of small businesses are on Facebook.
I’m not sure why, but the percentage of small businesses on Facebook is highly debated and changes depending on the source. However, no one can debate that all small businesses should be on Facebook.
Clearly, Facebook is an extremely popular website, and it’s used by people across all age groups, not just young whippersnappers. Even over a third (and growing) of senior citizens use Facebook.
The majority of people use Facebook, and the majority of small businesses should be on Facebook to interact with the people using it.
How Do I Include My Business on Facebook?
Facebook has created a simple tutorial on how to create a business page. The basic steps are as follows.
1. Set up a personal page.
Facebook believes every business has a person behind it. Likewise, every business page needs a personal page behind it. If you don’t want people associate your business and personal pages, you have the option in Facebook’s privacy doc to keep your personal information private from your business information.
2. Choose a business category.
Tell Facebook the type of business you run, such as whether you offer a local service or a product.
3. Choose an industry category.
At this point, you can explain whether you are a plumber or a pizza shop. You will also need to input basic business information, including the business name and address.
Add a description and image of your business. After that, start connecting with your huge, newfound audience.
Facebook Business Tips
Having a new influx of potential customers within earshot can be pretty exciting. So exciting that you don’t stop and think before trying to reach those potential customers. Use these suggestions to appeal to this new audience in the best way.
1. Remember that people don’t want to be sold to (directly).
People usually don’t go to Facebook looking to buy a product or use your service. People use Facebook to be entertained, informed, and connected.
For example, if I have a leaky faucet, I’m not going to go to Facebook to look for a plumber who can fix it. I am more likely to post a status complaining about my leaky faucet, and if I happen to find a cool informative video or infographic while I’m there, I will look at that information.
Build up your brand and engage with the followers of your page with interesting, useful content. While a user might not go to Facebook to find a plumber, they will remember you if you have been engaging with and providing information to them over the last several months.
As opposed to other forms of lead generation, Facebook offers the potential to create a loyal audience. Wouldn’t it be nice if someone thought of you every time he or she had a plumbing problem? People think of specific companies or brands not because the company was trying to sell them something, but because they were trying to help and connect with their audience.
When you post information to your business page, provide helpful industry-related information or even a personality-related post. Be funny, connect, share, ask questions, and then every once in a while, throw in a promotion.
Think of Facebook more as building a relationship as a friend and less as a business.
2. Include calls to action.
You don’t want to oversell people when engaging with them. However, if someone visits your page, they want to know about you. Provide a clear and easy-to-understand description, and also include a noticeable call to action.
This call to action could very well link to your website. On your website, you can talk more about your service or product and sell the product in a more direct way.
3. Focus on engagement.
Your business should have a personality. While you are sure to share industry-related information, don’t be afraid to share the type of content you would share with a friend. If you see a picture or video that aligns with your business goals and personality (even if it isn’t specifically related to your industry), share it.
In the end, focus on engagement above and before selling your product.
Facebook has vast potential for your small business. When you get your business onto Facebook (and if you haven’t yet, do it now), connect with your audience in the way they connect while on social media.
In this article, I have touched on only enough Facebook tips to hopefully make you curious. In the comments, let me and the rest of the community know what tips, tricks, or Facebook information have been successful in building your social media presence.