Follow These 7 People for More Online Exposure

Follow These 7 People for More Online Exposure

Follow These 7 People for More Online Exposure

What do Barack Obama and Justin Bieber have in common? Nothing, right? One’s the president of the United States of America while the other is an adored pop music icon. While they might not share a lot in common (apart from their respective fame), they do have one striking similarity.

Influence.

Think about the impact these two have on millions of minds. Obama shapes numerous political views and urges many democrats—and republicans—to action. Likewise, Bieber commands the attention of his fans (known as none other than the “beliebers”) with his catchy songs and edgy persona. And it just so happens that these two figures have garnered some of the highest Klout scores at 99 and 92, respectively.

Both Obama and Bieber—and others with celebrity status—understand how to make their personal brand flow freely to the masses because they actively engage on their Twitter profiles, strive to keep up-to-date Wikipedia pages, and consistently contribute fresh and engaging content to their followers.

But What About You and Your Business?

It’s great to see big stars and popular personalities owning social media. But what does their fame have to do with your new or burgeoning business? Well, maybe nothing directly. However, their keen grasp of social media maneuvering and marketing can set an example for your own company or brand to follow. And remember, it’s not just famous people who are doing social media right.

We’ve crafted a list of seven of the most influential people to follow as you take your business to the next level of success. Read on to learn about how celebrated innovators and lesser-known thinkers have made waves on social networks and how you can benefit from their online footprints.

1. Jeff Bullas @JeffBullas

Who Is He?

Jeff Bullas is a blogger, author, and speaker dedicated to helping individuals and businesses gain online exposure through social media. With a Klout score of 82, Bullas has been highly ranked as a top influencer in Forbes, Huffington Post, and other well-known news sources.

How Can He Help?

When it comes to optimizing content for online audiences and potential customers, Bullas has the tools and the know-how. From discussing effective advertisement designs to dishing out thoughtful advice on how to write well, this influential content marketing guru understands how to take an idea or brand and diffuse it through interactive social media channels.

2. Caz Bevan @CazBevan

Who Is She?

Caz Bevan is Boostability’s Director of Marketing and Communications. Based in Sydney, Australia, she takes her creative and timely writing skills to social media to promote the oft-underestimated value of search engine optimization.

How Can She Help?

While Caz consistently updates her Twitter profile with links to popular Boostability blogs, she also keeps her followers up-to-date on other trending SEO topics from websites like Clutch and magazines like Visibility. Her enthusiasm for successful marketing strategies is enough to make any company gain more online confidence, but it’s her constant effort to contribute fitting hints and tips that will benefit your business.

Besides, who wouldn’t want to read about how Matthew McConaughey has meteorically risen to film prominence these last few years?

3. Eve Mayer @LinkedInQueen

Who Is She?

As CEO of Social Media Delivered, Eve Mayer brings an experienced knowledge of social media to her company as well as her own followers. She’s also known for her keen grasp of LinkedIn and how to use it to better a business (follow her at @LinkedInQueen).

How Can She Help?

When Forbes ranked Mayer as the fifth Most Influential Woman in Social Media, they weren’t joking—she knows her stuff. Want to learn how to use a Snapchat account for your business? How about how to improve the work culture at your office? Mayer knows the answers to these questions and much more—just follow her and discover them.

4. Chris Brogan @ChrisBrogan

Who Is He?

Your personal brand comes as a result of ingenuity in marketing and dedication to pleasing your target audience. Sometimes, you need an extra dose of motivation to refine that brand. New York Times bestselling author Chris Brogan aims to give companies that touch of inspiration infused with entertainment. As a speaker, advisor, and writer, Brogan is amply equipped to guide your business to prominence.

How Can He Help?

You might know what result you want out of a social media campaign or initiative, but you might not know how to get there. Brogan’s personal website and Twitter account are riddled with handy bits of advice and links to relevant resources. From his perceptive take on New Year’s resolutions to steps on effective time management, Brogan’s ideas can give your business the extra boost it needs.

5. Kelly Shelton @KellyShelton32

Who Is He?

Kelly Shelton is the Vice President of Marketing at Boostability, and as such, he helps to spread the company’s firm belief in top-notch SEO and professionally polished content marketing. But in addition to sharing other Boostability blogs, Kelly also posts expert recommendations for small business owners in their quest for growth and exposure.

How Can He Help?

When you want to learn about search engine optimization, you could just read a Wikipedia page about it. But learning about SEO through Kelly’s Twitter account is a much better alternative. Before you invest in a multi-pronged strategy to land your business on the first page of Google’s search results, see what Kelly has to say. You can start with Clutch’s interview with Kelly on how to go about hiring an SEO company.

6. Sue Zimmerman @SueBZimmerman

Who Is She?

Interested in using Instagram for your company? Well, Sue Zimmerman goes by “TheInstagramExpert” on Twitter. If you don’t believe all the chatter out there that Instagram is on its way to being one of the best social media tools for marketing, Zimmerman might change your mind.

How Can She Help?

With experience in teaching and educating start-ups and marketing teams, Sue knows the ins and outs of Instagram and the ways it can be utilized as a great vehicle for popularizing your business. Your followers and customers will see a vibrant, authentic side to your company through well-managed posts of photos, and Zimmerman’s advice can help you navigate Instagram, especially if you’re trying it out for the first time.

When you peruse this Instagram expert’s social media accounts, you’ll find everything from a free Instagram strategy guide to a list of exemplary companies who use Instagram to its fullest potential.

7. Rebekah Radice @RebekahRadice

Who Is She?

Rebekah Radice is determined to bringing businesses out of obscurity through savvy social media campaigns and online marketing facelifts. She’s spoken, written, and strategized about how business owners and marketers can better harness and manage their social accounts.

How Can She Help?

Radice doesn’t simply tell her followers to sign up for Google+ or Pinterest. Instead, she provides specific courses of action to hone social media skills. For example, in one of her articles, she lists 21 supplemental resources that help companies gain a comfortable foothold in the social media scene.

Between in-depth discussions on marketing trends and a slew of motivational quotes, Radice’s Twitter account will feed your company’s hunger for fresh and smart content.

Become Influential

While it helps to follow people like the ones listed above, only you decide where your business goes and how it is perceived. In an age where so many people have such convenient access to virtually any product or service, you’ll need to broadcast your personal brand through the unsleeping channels of social media and content marketing.

For more tips and tricks on how to gain influence—and confidence—in your marketing, SEO, and social media efforts, read our other blog posts.

Scott Lee
[email protected]