24 Apr Facebook Updates – Job Posts, Videos, Journalism, & Stories Features
It has been a busy start of the year for Facebook. Already, the site has announced four important updates. These changes impact both users and businesses, offering new opportunities and impacting how marketers will run their social media campaigns.
Businesses ranging from small to midsize already use Facebook to seek new talent. However, before now, there was no clear way to ensure job postings received views from the right people. To solve this problem, Facebook has created a new feature called Job Posts. For the time being, Job Posts will only be available in the U.S. and Canada, but you can expect the feature to spread worldwide if it is successful.
Anyone who is a page admin can use the feature. Job Posts will appear as an extra tab on the Page, in the menu with Posts, Photos, Videos, About, and other options. Through Facebook, businesses will be able to search for talent, manage applications, and even communicate with applicants in Messenger. To extend their reach, businesses can also promote their Job Posts.
In addition to appearing on Pages, users will be able to find positions in the Jobs section on Facebook. Here, they will be able to search by location, job type, and 10 industry categories.
Videos with Sound
To encourage users to watch more videos on the platform, Facebook started autoplay. This year, the site is taking this a step further by turning sound on.
This change will make a big difference to how marketers use videos. Currently, many videos feature subtitles to grab users’ attention. However, this means there is no need to click the video and turn the sound on to understand what is happening. The idea is that, by changing autoplay to include sound, users will be more engaged by videos and more likely to watch until the end. Marketers will be able to create videos that work well without subtitles and advertisers will have more flexibility to produce creative video ads.
However, sound fading in and out as users scroll down their newsfeed will no doubt be annoying for at least some people. To cater to these users, Facebook will still allow people to change settings and keep the sound off for autoplay.
The Facebook Journalism Project
Facebook is introducing several initiatives to support publishers and journalists. The Facebook Journalism Project involves technology, tools, programs, and partnerships to assist with digital distribution of content and news.
Facebook wants to become the go-to platform for marketers and news outlets to deliver content. The site will be offering even more ways to share information that interests users, promotes consumption across a variety of devices, and helps content creators find the method that best tells a particular story.
We have already seen Live, 360, and Instant Articles, but these are just the first in a series of new formats. For instance, Facebook has already said that it will be allowing editors of publications and Pages to combine stories to deliver as a single piece of content. These will be aimed at users looking for as much information as possible on a single topic. Facebook will be testing the idea with several partners to determine how best to bring this feature to the platform.
Facebook is also expanding into e-learning. Blueprint offers several courses, all of which teach journalists how to better engage with audiences for both Facebook and Instagram. Those who sign up find out how to use the platforms’ tools and services, learn best practices, and see case studies of journalists who have used Facebook to drive their success.
First Draft Partner Network
In theory, users and independent journalists have the rights to the content they create. Despite this, it is common for users to find that their coverage of a breaking news event or another type of content has been taken by news outlets. By increasing its connection with the First Draft Partner Network, Facebook should become better able to protect these users.
It is easy for fake news to spread and become widely accepted as the truth when stories are shared countless times over social media. Facebook recognizes this problem and is taking measures to help flag stories early on. Tools so far include allowing users to report posts and third-party checking mechanisms.
So far, there is little information as to what the local news feature will involve. Still in its earliest stages, all we know at this time is that Facebook will be taking action to better support hyper-local and independent news organizations.
Subscriptions is another feature still in the testing stage. It appears that this program will allow users to subscribe to publishers who release Instant Articles. This option would likely begin as a free trial with the chance to sign up for a paid subscription.
The concept of Snapchat has always been to send photos and videos that disappear after a few seconds. From this came Stories, allowing users to share snippets of their day in a sequence. First copied by Instagram, this idea is now arriving to Facebook. Just like on the other platforms, Stories will last 24 hours.