09 Aug Dino-SEOrs to Include in Your Internet Theme Park
Once upon a time, dinosaurs ruled the earth. Even after the disastrous meteorite hit, all it took was one fossil for them to come back to life – this time in the human imagination. Since that day they’ve chomped and stampeded through toys, cartoons, novels, video games, Jurassic World, and next: your website.
“My website?” you squeak. Already your trigger finger twitches, itching toward “Delete”.
Hang on, I’m not done.
Did you see how many people were flocking to the Jurassic World theme park? Yeah, it was a lot. And you can get the same kind of traffic by turning your website (aka Internet theme park) into its own “Jurassic World.” All you need is the right kind of dinosaurs.
S. keywordus, or keyword, is a word or short phrase that guests use to find Internet theme parks which meet their interests. It is easily the most important dino-SEOr in your park, as gets along with and should be paired with the other dinos.
There are thousands of subspecies of the plentiful keyword, but some are more common than others. Using relevant subspecies of keyword are critical to drawing the right kind of traffic, and depending on your audience, you may want to include your keywords’ origin.
Examples of popular keyword subspecies are “locksmith Provo, UT” and “dentists in Calgary”.
A. titletagae, or title tag, is the critter guests see immediately after performing a Google search. Most often highlighted in rich blue color, they draw the eye. But you must choose your specimen wisely, as it does a great deal of advertising for your park. Attention-grabbing words must be balanced with good grammar and an apt description of what your park has to offer. It also cannot be too large, as specimens over 56 characters long may scare your guests away.
An example of a title tag is “Boostability: Local Online Marketing | Local Internet Marketing”.
S. metadescriptionius, or meta description, is always found following A. titletagae. Once a guest’s attention has been garnered by the title tag, it is up to the meta description to draw him or her into your park. As with your title tag, you must pay attention to content, length, and include an S. keywordus.
Your meta description must provide a compelling, accurate description of your park, as well as a call to action to reel guests in further. Ideal length for an S. metadescriptionius is between 130 and 155 characters.
An example of a meta description is, “Apps for Sales Communication, and more! This Week From Boostability — Make a powerful blog post, join a Twitter chat, discover Google Phantom, and more!”
I. honetagoni is best known as the h1 tag, or page header, and is a short phrase describing the exhibit’s content. It may not seem like much, but a quality specimen reassures guests that your park is worth the visit. And if you pair it with an S. keywordus, Google is more likely to pay attention to and direct visitors to your park. Pro tip: Make your h1 tag extra eye-catching by decorating it with correct title case format.
Little H. altimagetaggi is often overlooked because few people know it exists! But what it lacks in pizazz, it makes up for in impact. Google likes alt image tags, and by inserting a relevant one in your pictures’ codes, guests can find your park more easily. The trick to making this work is describing the image with a short, relevant phrase. Just make sure that you don’t forget to put it with a keyword!
Link Building isn’t the safest dino-SEOr in your park, but caring for it properly provides excellent advertising for your park , as well as a way to build a positive reputation. As long as you place your links with parks who can take care of them (read: relevance is key) and in exhibits with quality, thought-out construction, you’ll be golden.
Including these majestic beasts in your Internet Theme Park will get the crowd’s attention and keep them coming back for more. Stay tuned for part 2 of this post, discussing the dino-SEOrs you should NEVER feature in your park!