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PPC vs. SEO Keyword Research: What’s the Difference?
This article was first published on April 19th, 2018, and was updated September 2021. Whether you’re running pay-per-click (PPC) ads on Google or trying to
5 Ways to Gain More Website Traffic for Small Business via SEO
While Google’s algorithms change all the time, there is one thing that doesn’t – the need for more traffic. The average conversion rate across industries
Steps to Plan a Winning SEO Tactic for Your E-Commerce Business
For e-commerce brands, search engine optimization (SEO) is no less than a blessing. By implementing it, such companies attract new customers and also boost sales.
On-Page SEO Checklist for Affiliate Marketers
Search engine optimization, or SEO, is one of the most effective strategies affiliate marketers can implement to drive traffic to their company’s website, and thus
3 SEO Trends Every Small Business Needs For Stable Organic Traffic
One of the many challenges of a small business is maintaining a steady stream of organic traffic to their website. With billions of websites out
Role of ROI in SEO
Having a website for a business does not automatically mean the business will come flowing in. Search Engine Optimization, or SEO, takes a lot of
Breadcrumb Navigation: Top Reasons Why You Need It for SEO
We’re not talking about dehydrated bread particles utilized to coating fish sticks or walnuts. Breadcrumbs in web design is used to facilitate navigation apart from
Which Keyword Should I Choose? Understanding Query Types and Search Intent
As a business owner you are often bombarded with suggestions on how you should roll out your very own digital marketing campaign. Too often you
5 Things Boostability Doesn’t Do (And 5 Things We Do)
When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online.
6 Steps To Improve Your SEO Reports
Measuring the results of an SEO campaign can be tricky, especially if you don’t know what to look for. However, you need to evaluate your
How to Know You Are Choosing the Right Keywords
The success of your SEO campaign all starts with one decision—choosing the right keywords. When making this delicate decision, you have to balance several factors,
Major Changes To Google Keywords
In the summer of 2016, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have
