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Digital Marketing SEO

PPC vs. SEO Keyword Research: What’s the Difference?

This article was first published on April 19th, 2018, and was updated September 2021. Whether you’re running pay-per-click (PPC) ads on Google or trying to

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Digital Marketing SEO

5 Ways to Gain More Website Traffic for Small Business via SEO

While Google’s algorithms change all the time, there is one thing that doesn’t – the need for more traffic. The average conversion rate across industries

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Digital Marketing SEO

Steps to Plan a Winning SEO Tactic for Your E-Commerce Business

For e-commerce brands, search engine optimization (SEO) is no less than a blessing. By implementing it, such companies attract new customers and also boost sales.

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Digital Marketing SEO

On-Page SEO Checklist for Affiliate Marketers

Search engine optimization, or SEO, is one of the most effective strategies affiliate marketers can implement to drive traffic to their company’s website, and thus

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Digital Marketing SEO

3 SEO Trends Every Small Business Needs For Stable Organic Traffic

One of the many challenges of a small business is maintaining a steady stream of organic traffic to their website. With billions of websites out

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Digital Marketing Partner SEO

Role of ROI in SEO

Having a website for a business does not automatically mean the business will come flowing in. Search Engine Optimization, or SEO, takes a lot of

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Digital Marketing SEO Website

Breadcrumb Navigation: Top Reasons Why You Need It for SEO

We’re not talking about dehydrated bread particles utilized to coating fish sticks or walnuts. Breadcrumbs in web design is used to facilitate navigation apart from

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Digital Marketing SEO

Which Keyword Should I Choose? Understanding Query Types and Search Intent

As a business owner you are often bombarded with suggestions on how you should roll out your very own digital marketing campaign. Too often you

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The Corner Office Thought Leadership

5 Things Boostability Doesn’t Do (And 5 Things We Do)

When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online.

Digital Marketing SEO

6 Steps To Improve Your SEO Reports

Measuring the results of an SEO campaign can be tricky, especially if you don’t know what to look for. However, you need to evaluate your

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Digital Marketing SEO

How to Know You Are Choosing the Right Keywords

The success of your SEO campaign all starts with one decision—choosing the right keywords. When making this delicate decision, you have to balance several factors,

Breaking News: Major Changes To Google Keywords
Digital Marketing Industry News SEO

Major Changes To Google Keywords

In the summer of 2016, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have