blocks that spell out 'keywords' based on keyword difficulty
Digital Marketing SEO

Keyword Difficulty: What Is It and How Do You Measure It?

Keyword difficulty is one of the most underutilized metrics when it comes to keyword research and SEO. It’s the golden nugget at the bottom of

Digital Marketing SEO

9 Crucial SEO KPIs to Track the Success of Your Digital Marketing Efforts

You may have heard that success, much like beauty, is in the eye of the beholder.  But wouldn’t it be better to see that your

Breadcrumb navigation for SEO
Digital Marketing SEO Website

Breadcrumb Navigation: Top Reasons Why You Need It for SEO

This article was first published on December 2nd, 2020, and was last updated August 2022. What are navigation breadcrumbs? We’re not talking about dehydrated bread

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Content Digital Marketing SEO

How to Create and Implement an Effective SEO Keyword Strategy

This article was originally published on October 14th, 2021 but was updated on June 22nd, 2022. If you want to increase your website traffic and

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Digital Marketing SEO

PPC vs. SEO Keyword Research: What’s the Difference?

This article was first published on April 19th, 2018, and was updated March 2022. Whether you’re running pay-per-click (PPC) ads on Google or trying to

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Digital Marketing SEO

5 Ways to Gain More Website Traffic for Small Business via SEO

While Google’s algorithms change all the time, there is one thing that doesn’t – the need for more traffic. The average conversion rate across industries

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Digital Marketing SEO

Steps to Plan a Winning SEO Tactic for Your E-Commerce Business

For e-commerce brands, search engine optimization (SEO) is no less than a blessing. By implementing it, such companies attract new customers and also boost sales.

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Digital Marketing SEO

On-Page SEO Checklist for Affiliate Marketers

Search engine optimization, or SEO, is one of the most effective strategies affiliate marketers can implement to drive traffic to their company’s website, and thus

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Digital Marketing SEO

3 SEO Trends Every Small Business Needs For Stable Organic Traffic

One of the many challenges of a small business is maintaining a steady stream of organic traffic to their website. With billions of websites out

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Digital Marketing Partner SEO

Role of ROI in SEO

Having a website for a business does not automatically mean the business will come flowing in. Search Engine Optimization, or SEO, takes a lot of

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Digital Marketing SEO

Which Keyword Should I Choose? Understanding Query Types and Search Intent

As a business owner you are often bombarded with suggestions on how you should roll out your very own digital marketing campaign. Too often you

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The Corner Office Thought Leadership

5 Things Boostability Doesn’t Do (And 5 Things We Do)

When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online.