Many companies have made content advertising a significant focus in recent years. Despite this, recent research by the Content Marketing Institute found that web visitation is the most popular metric used to assess the effectiveness of content promotional activities in aspects such as demand creation and lead generation.

Of course, to get more inbound traffic, companies need to, at least in part, put in place an effective SEO keyword strategy. Marketers may utilize content to reach previously unreachable populations of prospective consumers by following the fundamental principles of search engine optimization. With any SEO strategy, SEO keyword strategy is a huge part of building and strengthening it.

Keyword research has changed throughout the years, but it is still essential for any effective SEO content plan. Although Google’s algorithm improvements aim to emphasize the quality of information, consumers will still have to enter in a query to receive relevant results. Fortunately, adopting a few easy best practices may help any marketer enhance their content strategy. Here are some ways for implementing an excellent SEO keyword strategy into your content:

How Do I Use Keywords?

You could be new to SEO or be an expert in the field, however keywords can sometimes be a tricky topic to fully comprehend. With rankings changing over time with trends and updates, learning how to use the right keywords at the right time to get the highest ranking can be difficult for anyone. Keyword research is an excellent place to start when employing content strategy in SEO. Keyword research will help you come up with a list of different ideas and terms that individuals could type into a SERP. When you properly use keywords in the right areas of your content, you can increase your rankings in SERPs for individuals to find your website and content. Using keywords can be a lengthy process, but will eventually help build your content and SEO strategy over time.

Make Use of a Range of Various Approaches

To begin with, keyword research is how you discover and choose the best keywords to use on your website. There are numerous keyword research tools available to assist marketers in selecting effective keywords. For example, at Boostability we have keyword research services available to help your site rank, increase traffic, and bring in new customers for your business. Having help finding keywords or introducing the keyword research process can help increase the number of keywords in your arsenal by using relevant phrase variants.

In addition to helping develop keyword research, keyword targeting may assist you in creating content based on the phrases your target audience is using. Each piece of content should focus on a different keyword phrase, and the same keyword should never be repeated. The reason for this is because you wouldn’t want your own material to compete with yours for search engine rankings. This is why keyword targeting is so important to utilize and understand within your content. 

There are a variety of different methods and techniques you can choose from, but let’s go over some considerations and ways to implement keywords into your content.

Use Alternative Keywords to Convey the Same Idea in Various Terms

Renowned inbound marketing expert Marcus Sheridan tells businesses of several ways to put a single idea across to an SEO strategy. Sheridan, for instance, chose to write a post regarding the prices of various pool kinds while working on the site of his swimming pool firm. This led to him writing an article about the cost of those similar kinds of swimming pools.

Even though these two subjects seem similar, Sheridan soon learned that search engines could treat “how much does it cost” and “what is the price” differently depending on how you phrased your keywords. This helped him enhance the likelihood that consumers would find his material regardless of how they looked for it. Using keywords or keyword phrases differently, but having them all mean the same thing could do the trick.

Identify Your Target Audience 

When it comes to SEO, the goal is to provide the best possible user experience while also presenting the most relevant content. As a starting point for content creation, you must first identify your target audience. If you don’t know how to use keyword research for content marketing, it helps to realize that it starts with your audience. Here are some questions to ponder when narrowing your focus to your intended market:

What types of people are your present clients?

You may get a better idea of your prospects by analyzing the qualities of your existing clients. Analyze quantitative and qualitative data, such as gender, age, buying patterns, and users’ interaction with web pages. All of these things might help you get a better idea of your target audience.

Who is the target audience for your rivals?

Find out who your rivals’ customers are. Take a look at what others are saying about you on social media, in blog comments, and customer testimonials. What do the folks who are happy enjoy about it? Are you able to satisfy the demands of those who are unhappy? You can learn a lot from your business from finding what your competitors may be lacking in that your business could provide for potential customers. 

What can your clients expect from you?

Analyze your offerings to see what value they provide to your customers. Who stands to gain if those outcomes are realized? What is your general opinion about yourself? Learning your customers’ expectations will give you an idea of where to use keywords effectively. 

Do you have a good understanding of how your customers feel about you?

To discover more about your audience, do a survey. Find out what your audience likes, what you can do better, and what information they want to learn from you.

With these questions answered and in mind, these answers can help give better direction and focus on what keywords you should look for in your research.

Choose Long-Tailed Keyword Phrases to Increase Your Conversions

Keywords relevant to a specific market, often known as “long-tail” keyword phrases, are critical for marketers. There is a wide range of meanings for ‘training,’ ranging from sporting activities to dog training.

It is critical to be particular while writing material so that it appeals to the intended audience. In terms of “sales training,” “B2B sales training” is superior, and “books on B2B sales training” come in a close second to that. Long-tail keywords also have less competition in search results, boosting the chances of better Google page ranks.

Come Up With An Idea For Anything New or Improved

Now it is time to go to work on some awe-inspiring performance. You have two choices when it comes to SEO content. Option 1 is coming up with an original idea of your own and the second choice is coming up with something more superior. Being different is one of the best approaches to implementing your SEO keyword strategy.

Understandably, you will occasionally feel the need to build something far superior to what is already being accomplished in the marketplace. However, there are instances when a whole new type of material is preferable to your current offering. Why? Because of the simple reason that it aids in making your content UNIQUE. Alternatively, you can focus on creating ten times better content than what is already out there. Using the right keywords for content, you can develop a lot of traffic to your business needs. 

Create a Page For Each of Your Topics

It is almost impossible to get a one-page ranking for a few keywords whenever it gets to online sites and search engine rankings. However, this is where things become interesting. Make a website or post based on the pillar subjects you develop, utilizing the long-tail keywords for each cluster. Such pages serve as tables of contents. There you describe the primary topic and inform readers about related subtopics that will be covered in subsequent postings.

Your company demands, such as the number of items and services you provide, should determine the number of themes you construct pillar pages. Regardless of the terms your prospects or customers choose, it will simplify them to locate you in the search engines.

Boosting Your SEO Keyword Strategy

The selection of keywords plays a crucial role in any effective content marketing plan for search engine optimization. Digital marketers can give their content production — and brands — the best chance of increasing search engine exposure and getting a competitive edge by focusing on the correct keywords from the start.

At Boostability, we track millions of keywords every month, so you know your SEO campaign is fueled by data-driven decisions. We provide keyword research services for small businesses helping to increase the SEO reach and site authority to stay competitive online. Learn how your business can start improving the way you add keywords to your content.



Colton Miller, or Big C as he’s known to friends, has worked in search marketing for over a decade. He has previous experience in sales, customer service, fulfillment, and strategy within organic search. He has helped thousands of clients ranging from local startups to international enterprises and brands. Currently Colton creates, tests, and helps to execute SEO strategies for thousands of clients at Boostability. When Colton isn’t debating or learning more about search marketing, he likes painting miniature models, building gunpla models, and gaming. You can find him anytime on Twitter @BigCSEO.