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Cabe Higginbotham
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Articles By This Author

4 Steps to Understand Google Analytics
- By Cabe Higginbotham
- . September 10, 2019
Data is one of the most valuable assets businesses have in the online age. Tracking and analyzing website traffic information allows you to see what

What are the Differences Between Organic and Paid Search Results?
- By Cabe Higginbotham
- . February 22, 2017
Each day, Google processes over 3.5 billion searches, each with millions of results. When you run a small business, you know that you want your

Upgrades in Google Tag Manager
- By Cabe Higginbotham
- . November 1, 2016
The past few months have seen many changes to Google Tag Manager. This week, Google announced yet more. The biggest change is the support of

Building Your Site with SEO in Mind
- By Cabe Higginbotham
- . February 5, 2013
Everyone wants a site that looks good. However, when you are first designing your site or if you are in the middle of a redesign,
Google is Schemaing! Schema.org HTML Markup
- By Cabe Higginbotham
- . June 4, 2012
Click Here to View an Updated Version of This Popular Blog Google is Schemaing! Schema.org is aggregation of html markup to help improve search results