SEO
Rich Snippets: What Are They and How Do They Work?
Rich Snippets Rich snippets are everywhere on Google SERPs. They show us everything from reviews to recipes, but what are they, exactly? And why should you care about implementing markups on your site in order to utilize rich snippets? In the Search Results Rich snippets are the blurbs that appear below search results; their purpose…
Read MoreContent Marketing: The Future of Online Marketing
The internet continues to radically change the way companies do business. As new technologies emerge, consumer trends wax and wane, and companies are in a constant flux of figuring out how to effectively reach current and potential customers. Indeed, entire industries exist to analyze consumer habits, predict trends, and tell businesses the best ways to…
Read More3 Ways Employees Help Build Your Business from the Inside Out
As a business owner concerned with growth, you should seriously consider an inside-out approach to growing your business. This means investing in the people on the inside who can help your business blossom. Focusing on your employees will save you money, increase your innovative possibilities, and provide you with positive advertising. Consider 3 big reasons…
Read MoreWhat to Take into Account When Choosing Keywords
Most people know that Google and other search engines use keywords to help users find exactly what they’re searching for. What they don’t know is how to choose the keywords that will help users and help their businesses make a profit. There’s a lot of competition on the internet for keyword rankings on search engines.…
Read MoreResearch Firm Clutch Publishes Update to Digital Marketing and SEO Research
This update is part of a series of reports identifying top digital marketing agencies and search engine optimization (SEO) companies for enterprise, local, and small business. WASHINGTON, January 20, 2015 – Today Clutch published an addition to their top digital marketing and SEO research. Analysts studied the top digital marketing agencies with a focus on…
Read MoreSize Does Matter: What You Need to Know About Short- and Long-Tail Keywords
Small businesses flourish in the United States. According to the U.S. Census Bureau’s recent statistics, 27.9 million of these companies dot the country. Tweet This New entrepreneurs appear on the scene every year who insist that their product or service will revolutionize their industry. However, new businesses have only a 50% chance at survival within…
Read MoreBoostability Business & Online Marketing Trend Predictions for 2015
The learning and growth we experienced last year made 2014 a ring of fire, and we’re looking ahead to the new year with excitement for what lies ahead. Read on for our predictions regarding major trends and happenings in online marketing for 2015, including a warm welcome for Google’s newest update animal, expected to join the…
Read MoreBoostability Wins A Glassdoor’s Employees’ Choice Award
Boostability is pleased to announce we are among the winners of the seventh annual Glassdoor Employees’ Choice Awards, a list of the Best Places to Work in 2015. Unlike other awards, there was no self-nomination process. Instead it’s entirely based on feedback our employees have voluntarily and anonymously shared on Glassdoor. To determine…
Read MoreHow Boostability Anticipates & Reports on the Penguin 3.0 Update
Hey there Boosters! It has been almost two months since Penguin 3.0 started rolling out, and it seems like a great time to review this historic update and provide a summary of what has occurred. Review of the Penguin Algorithm Update: First, let’s quickly review what the Penguin Algorithm Update is designed to do. Penguin…
Read MoreHow SEO & Customer Service Go Hand-in-Hand
Customer Importance When it comes to SEO, we know that improving a company’s online presence is a long-term investment. It isn’t always easy to have patience with a campaign, especially in competitive markets. Tweet This That is why it is essential we understand customer importance and its relationship to the SEO process. Keeping a customer…
Read MoreThe Online Marketing Trifecta: Web, Content, & Social Media
Business owners peruse the internet, coming across web page after web page of regurgitated information boasting buzzwords like creative content and quality leads without any real explanation as to what these words mean to them, or better yet, how to buzz through these buzzwords with great success. As a small business owner interested in driving…
Read MoreReviewing Website Ranking Account Trends
Website Ranking Trends and Fluctuation When reviewing organic success it is paramount to pair rankings and analytics together. This is more crucial than ever given the intelligence of search engines now days. With over 2.5 quintillion (1018) bytes of data produced daily. There has never been a bigger data set for search engines at their…
Read MoreHow to Get Rid of a Google Penalty Once and for All
Uh-oh. You’ve hired a sub-par small business SEO company or you’ve used old SEO tactics and now you’re the recipient of a Google penalty . Is there any way to recover from a Google penalty or are you doomed to be on Google’s bad side for the rest of time? Don’t worry – this banishment…
Read MoreTo Have or Have Not: How Exact Match Domain Affects Your Rankings
Do a little research on exact match domains (EMD)—also called keyword domains—and you’ll soon notice a lot of conflicting opinions. Some SEO bloggers insist they’re on their way out; others say they’re still important for top SERP rankings. If you’re unfamiliar with exact match domains, or EMD, as we’ll call them for convenience here, let’s…
Read More4 Ways You’ll Definitely Get a Linking Penalty
When it comes to linking, you’re probably aware of most of the rules. Still, many of you are practicing linking habits that are common and that you may think are harmless, when in reality these practices may be hurting your rankings. Make sure you aren’t committing these four linking sins and you should be protected…
Read MoreHow Google’s Panda 4.1 Update May Affect Your Website
Earlier this week Google started a roll out for an improved Panda algorithm update – Panda 4.1. Google’s most recent Panda update focuses on giving smaller websites a boost and attacking Internet “fluff” by continuing to push quality over quantity when it comes to relevant site content. Pulling data from a variety of clients, Boostability…
Read MoreCommon Duplicate Content Mistakes & How to Fix Them
Most people understand that using plagiarized content on their websites isn’t the most honest practice. These people also know that Google, Bing, and other search engines are constantly combing the web for the best and most original web pages to rank on the first page of their search results. What they might not realize is…
Read MoreWhat Is Semantic Search?
Semantic search sounds like a foreign language, I know. It’s not. It’s a big word to describe a pretty simple concept. Semantic search is the reason you get pretty decent search results when you type “bad hair day.” Instead of taking you just to pre-teen forums where the words “bad hair day” are repeated over…
Read MoreHow Is Google Plus Important to My Business?
Did you know over 300 million people are currently active on Google’s Social Media platform, Google+? Internationally, Google+ is considered the second most used social media platform seen in over 31 markets – the largest of which is the United States, followed by India. Don’t forget that Google+ IS Google! When it comes to the…
Read More3 Tips for Getting Local Rankings in Record Time
If you’re doing SEO right, there is no quick fix to launching your site to the top of the search results (for more info on what “good SEO” is, read this article about WhiteHat SEO). But, once you start doing SEO, if you don’t see results, then you know that something isn’t working quite right!…
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