What to Take into Account When Choosing Keywords

What to Take into Account When Choosing Keywords

Most people know that Google and other search engines use keywords to help users find exactly what they’re searching for. What they don’t know is how to choose the keywords that will help users and help their businesses make a profit. There’s a lot of competition on the internet for keyword rankings on search engines.…

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5 Lies Shady Lead Generation Companies Tell Their Clients

Lead generation is a different process than closing a sale. The ability to find new potential customers for your business is invaluable to keep your business running, but it’s difficult to ensure you’re doing it properly. You could also outsource to a lead generation company to do the finding for you. However, since lead generation…

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Common Duplicate Content Mistakes & How to Fix Them

Most people understand that using plagiarized content on their websites isn’t the most honest practice. These people also know that Google, Bing, and other search engines are constantly combing the web for the best and most original web pages to rank on the first page of their search results. What they might not realize is…

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How to Monitor and Respond to Online Reviews

Nowadays, consumers are savvy. They don’t rely as much on a company’s advertisements to find out about that company. Instead, modern consumers look at online reviews by the company’s current customers. Consumers trust reviews because they view them as more truthful. Studies show that 84% of Americans are influenced by online reviews when they decide…

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