Posts by T.J. Mitchell
The Return on Investment in Search Engine Optimization
Knowing the return of any business investment is critical to a company’s overall success. Business owners aren’t going to throw their hard earned money around without knowing if they are going to get something back. Those who recognize this are going to be particularly successful in their working lives. Unfortunately for many SEO campaigns, calculating the…
Read MoreBoost Brand Awareness With SEO Keywords
On the surface, researching keywords to use for your SEO may seem like a simple process. In reality, however, there is a variety of factors to keep in mind in order to get the best return on your work. It’s very important to make sure you don’t fixate on any one keyword before the entire…
Read MoreDo Schema.org Markups Affect Rankings?
In my last post on Rich Snippets, I briefly mentioned the website www.Schema.org. Today I want to cover the benefits of implementing Schema markup on your site and hopefully answer one question: Does implementing Schema.org on my website help me rank better in the search results? Schema.org Schema.org is a joint venture by Google,…
Read MoreRich Snippets: What Are They and How Do They Work?
Rich Snippets Rich snippets are everywhere on Google SERPs. They show us everything from reviews to recipes, but what are they, exactly? And why should you care about implementing markups on your site in order to utilize rich snippets? In the Search Results Rich snippets are the blurbs that appear below search results; their purpose…
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