SEO
SEO Leader Boostability Places #254 on Inc. 500/5000 2014
SILICON SLOPES, Utah, Aug. 21, 2014 /PRNewswire/ — In the five years since its founding in 2009, growth has been the greatest constant for Internet marketing company Boostability, a company that specializes in local search engine optimization (SEO) for small businesses. As an expert in Internet marketing, Boostability employs organic methodologies for helping small business customers ensure…
Read MorePreparing for the Future of Google Updates
It seems as though whenever there is a major update from Google we have a rise of SEOs in the industry discussing the casualties of impacted websites. Wouldn’t it be nice if there were a way to predict when an update would occur and what that update affected? There is no crystal ball to predict…
Read MoreGoogle’s Pigeon Updates The Search Algorithim
Last week, Google released a new update to their local search algorithm. We’ve heard of Hummingbird, Penguin, and Panda. Now, Google has added a Pigeon Update to the mix. While Google maintains that they have no internal name for this update, the world of marketing has decided this update is significant enough to have a…
Read MoreWhat the Page Layout Algorithm Update Means for Your Website
Matt Cutts, the head of Google’s Webspam team, recently tweeted a confirmation that, on February 6, 2014, Google released an update to their Page Layout Algorithm. This algorithm was originally released back on January 19, 2012, and another confirmed update on October 9, 2012 makes this the third official release of this algorithm. Unlike when…
Read MoreBoostability and the Future of Guest Blogging: A Response to Matt Cutts
Matt Cutts, the head of Google’s Webspam team and a popular blogger, recently published an article detailing what he calls the “decay and fall of guest blogging.” But for those of you who have used guest contributors before, don’t start running for the hills just yet. In the world of Google, quality always wins. Websites,…
Read MoreGoogle Algorithm Updates – 2013 Rewind
Google made sure that 2013 was an eventful year in the SEO world. Though critics claim that SEO is dead, 2013 proved that SEO is nowhere near dying, but rather evolving. Google is expecting more out of websites than they ever have. Websites that are investing in SEO and building natural and diverse link profiles…
Read More5 Ways for Your Business to Ring in the New Year
With Thanksgiving now past and Christmas rapidly approaching, the time to start promoting your business online was yesterday. Though your current holiday sales and marketing campaigns are still important, it’s time to start focusing on your plans for next year. From website optimization to charitable giving, with a little preparation and planning, you can ring…
Read MoreWhat does a natural link profile look like?
Over the last few months I have started hearing “What does a natural link profile look like?” more and more. This usually means, “What is Google looking for in a link profile?” As Google and other search engines change and adjust their algorithms, website owners have to continue to evolve and adjust their SEO best…
Read MoreKeywords: The Long and the Short of It
Why are long-tail keywords important if they don’t have much search volume? There is a question I get from clients over and over again: why should I go after a long-tail keyword? If they don’t have much search volume, why is it worth it? We all love “money keywords,” or keywords with a high search…
Read MoreHow Many Words of Content Should I Have On Each Page?
When SEO was still learning to walk back in the 90s, the average webpage contained around 75 words of content. Now, top-ranking pages consistently top the 1,000 word mark–and they seem to be getting longer! Hearing this, webmasters surely wonder, “Do I have to write that much content to be successful in my niche?” Not…
Read MoreWhat is The Google Hummingbird Update?
Hummingbird is Google’s largest official algorithm update since 2001, affecting 90 percent of search queries. Google’s senior vice president of search, Amit Singhal, officially announced on Thursday, Sept. 26, 2013, that a new search algorithm called “Hummingbird” had been released within the previous month. The company did not reveal many details on the release in…
Read MoreHas your website been manually penalized? Now Google tells you.
One of the most common questions we hear from website owners who are considering SEO services is “How do I know if I’ve been penalized by Google?” Thanks to a new feature in Google Webmaster Tools this question has now become a lot easier to answer in a definite fashion. In continued efforts to keep…
Read MoreIncrease Conversion: Feature the Right Content “Above-the-Fold”
When was the last time you read from a newspaper? A week ago? A year ago? Today, many of us access the news via the Internet. Though the majority of traditional publications have been transferred to online platforms, newspaper editors know how to make a powerful first impression—using principles that could benefit your website. Successful…
Read MoreA Pirate’s Quick Guide to Search Engine Indexing
Remember how fun treasure hunts were as a kid? Remember how fun finding the stuff you need on the Internet is? (The answer to both those questions is YES!, in case you were wondering). A good website is the treasure of the online community, whether the gain is in information, products, or entertainment for the…
Read MoreHow to Be Visible on Google
Let’s face it: you, like everyone else in the world of business and marketing, want your site to become more important in the eyes of the all-mighty Google. There isn’t a magic formula that reveals exactly what search engines are looking for, but in the case of Google, there are plenty of tools you can…
Read MoreRaising Your Subpages to the SERP Spotlight
When you type your keyword into a search engine and Google displays your site’s homepage in the top results, it’s a good moment. You’ve successfully mastered the techniques for pleasing Google’s crawling robots, and your site now shows up as one of the chosen. But then comes that moment when you feel betrayed: Google only…
Read MoreAlt Attributes: Every Picture Needs One
Pictures are one of the easiest ways to improve the look of your website, convince people to stay on your pages, and provide information to visitors visually. Pictures are a great benefit for any site, but they have one major disadvantage . . . Google can’t see them! Luckily, the brilliant people who invented the…
Read MoreTop Ten PageRank Factors for Effective SEO
Yes, it is true; Google is one of the most amazing innovations since . . . well, chocolate. But what makes Google the number-one search engine in the world? Google relies directly on millions of websites linking to other websites in order to create what is known as Google PageRank. So in essence, consumers, individual…
Read More4 Reasons Why Your Site Needs SEO
“What is SEO, and why does my site need it?” This is a question I hear on a daily basis and one I myself asked a few years ago. Before I worked here at Boostability and learned about search engine optimization or SEO, I did the marketing for a few local businesses. Online marketing was…
Read MoreSite Architecture: Creating a Structure that Thrives
Unfortunately, for a lot of websites out there, site architecture can be somewhat of an afterthought. After all, if you’re selling a phenomenal product, shouldn’t it sell itself? Even if you have fantastic content on your website, good site structure makes a huge difference. Imagine for a moment you’re walking into your favorite grocery store,…
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