Digital Marketing
9 Ways to Capitalize on Small Business Saturday
Small Business Saturday remains a relatively new concept in the retail world. But it shouldn’t be. You’ve likely heard the term that small businesses are the backbone of the U.S. economy, and are actually the biggest employers in the U.S. That’s actually true! Townsquared reports that there are 28 MILLION small businesses in the United…
Read MoreHiring Seasonal Workers? Why Job Interviews Aren’t Just for the Company
Deck the Halls, it’s time to get those holiday promotions ready! All business owners know the holiday season can be the busiest time of year. And sometimes you need some extra help in the form of seasonal workers. Rare is the person who enjoys the process of finding new employees. It requires job postings, interviews,…
Read MoreDon’t Ghost Your Customers. 5 Ways to Stay Visible After They Leave
Running a business can sometimes be scary work. You must keep up with all kinds of changes to industry, products, new services, social media, website updates, and most importantly, take care of customers. Without customers, your business wouldn’t exist. In recent years, there’s been a rise in the term “ghosting”. In this case, it’s not…
Read MoreNightmare Before Christmas Marketing Survival Guide
The devil, as any marketer can tell you, is in the details. In this case, we’re talking about how you handle the holiday pre-season. If you’re a small retailer, the holiday pre-season can feel like a diabolical plot. You might even feel like you are about to lose your mind! And we haven’t even talked…
Read MoreTrick or Treat SEO: Black Hat vs. White Hat SEO
When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics — proven techniques for effective, easy SEO wins. This Halloween,…
Read More4 Practical ways to use storytelling in your marketing
Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years. Stories are used to make sense of the world…
Read More12 Weeks of Holiday Marketing
Sing it with me! Ooooon the first day of holiday marketing my marketing team gave to me… Can you hear it now? The lovely sing-song of the holidays creeping nearer, faster each year. Business owners of all sizes have an idea of the incredible value that holiday marketing can bring to their business. In fact,…
Read MoreDon’t Troll the Wrong Customers: 5 Ways to Unmask Your Content to the Right Audience
Grabbing the attention of users who will never convert is a nasty trick — whereas attracting the right audience gives everyone a treat. With a great content strategy, you can ensure that your efforts are never wasted on ghouls but help you find users who will remain customers long after Halloween. 1. Lure Them Into…
Read MoreTwo Content Marketing Tactics to Make Your Small Business Stand Out
In June 2018, I celebrated my four-year anniversary on one of Boostability’s copywriting teams. In that time, I’ve visited the websites for hundreds of small businesses in the U.S., Canada, and Australia. Through their home pages and about us sections, I’ve peeked into the entrepreneurial spirit behind each of their companies. Over the years, I’ve…
Read More6 Google Analytics Metrics You Need to Keep an Eye On
Knowing how your website is performing is absolutely mission critical for any business online – which is why Google Analytics is such an important tool for marketers and small business owners. The problem is, it can get pretty overwhelming. GA collects a lot of data and you can manipulate and display that data in just…
Read More5 Brands Perfectly Marketing on YouTube
We’re all familiar with advertisements and marketing on YouTube. There’s more than one way for brands to take advantage of YouTube’s powerful video hosting platform than simply buying advertising spots before or during videos, though. YouTube is an incredible tool for meeting all types of social media marketing strategies. A variety of companies have discovered…
Read MoreHow To Ask Your Customers For Good Reviews (And Actually Get Them)
When you’re in business, you know that your reputation matters — and that’s especially true these days of your online reputation. Leaving yourself open for customer reviews can be an anxiety-provoking feat, but the benefits of a few good reviews online are so worth the potential drawbacks. Why Online Reviews Are So Important Consumers are…
Read MoreHow to Pick the Right Target Market
Marketing is exciting. It’s a great way to promote your business and drive new leads and sales. However, amidst all of that excitement, it’s important to remember that even the best marketing campaign will fail if you aren’t targeting the right market. Fortunately, if you take the time to think about things the right way,…
Read MoreSpeed Up Your Website (And Improve Your SEO And The UX At The Same Time)
What’s page speed got to do with your search rankings and the user experience (UX)? Everything! Slow pages, time out errors, and unavailable websites are frustrating for shoppers. Those kinds of problems will send your visitors bouncing to one of your competitors before your page even has a chance to load. On top of that,…
Read MoreSnapback: How Snapchat Re-writes The Rules For Marketing
It wasn’t long after Snapchat’s debut in 2011 before a few innovative brands leaped on board and found ways to make the platform part of their marketing strategy. Those brands quickly transformed Snapchat from an app that was purely a social toy into an important marketing influencer, especially among Millennials. Now, Snapchat is the one…
Read More5 SEO Trends for 2018 and Beyond
Do your SEO strategies fail to attract traffic like they used to? Perhaps you’ve slipped down the SERP, and you can’t work out why? SEO trends have changed, and the last few years has seen some of the most significant shifts in the way that search engines assess your content. Have you heard of Google…
Read MoreHow to Create a Great Landing Page for Your PPC Campaign
Creating a new landing page for a PPC campaign can be tricky. In order to create a great landing page, you must keep many things in mind and it can be tough to know if your page is really set up for success. To help with this, I’ve put together an easy list of 15…
Read MoreResponsible Link Building – How To Recognize And Avoid PBNs
I get it – you want backlinks because backlinks are awesome. They arm your website with much-needed “link juice” that gives you more credibility with Google, and which helps you climb the SERPs. Backlinks are also a great way to drive more traffic. One snag: PBNs. PBNs can be pretty nasty things. Known as Private…
Read MoreCutting Through the Noise: Why Twitter’s No-Duplicate Policy is A Blessing in Disguise
Are you struggling to reach your audience on social media and wondering what you can do? You’re not alone. Social media is now a difficult place to be seen and heard. So, what tactics should you use to break through and which should you skip? One approach making recent news is the practice of repetitive…
Read MoreShould You Write for LinkedIn or Your Own Blog?
In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn more advantageous for a brand than publishing on its…
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