Posts by Whitney Sorensen

In June 2018, I celebrated my four-year anniversary on one of Boostability’s copywriting teams. In that time, I’ve visited the websites for hundreds of small businesses in the U.S., Canada, and Australia. Through their home pages and about us sections, I’ve peeked into the entrepreneurial spirit behind each of their companies. Over the years, I’ve…

When you started a blog for your small business, you wanted to build your online presence, demonstrate your industry expertise, and attract new customers. Now, a few years in, you’ve invested hours into this project, and your blog has dozens of posts to show for your efforts. But as your business keeps growing, you don’t…

Every year, I live for the weekend after Halloween. Not because candy goes on sale at the grocery store, but because the Hallmark Channel starts showing their original Christmas movies. You know the movies I’m talking about. The heartwarming, family-friendly, made-for-TV movies that all take place during the holiday season. My favorite subtype are the…