Digital Marketing
The Hidden SEO Opportunities for Small Business Owners
Many digital marketers see trouble ahead, especially when it comes to gaining traction with search results. What do you see when you search online? A recent Clutch survey found that only 44% of online businesses used SEO as part of their marketing budget in 2018. Nearly twice as many (81%) used social media marketing, and…
Read MoreWhat To Expect In Marketing For 2019
As we approach the end of another year, we all tend to look at everything we’ve accomplished during the past 12 months, and then see how we can learn from it into the new year. 2018 turned out to be a big year for marketers with big shifts in effective practices that have kept people…
Read MoreHow To Plan And Execute Your Mobile Strategy
In recent years, mobile trends have been thrust to the forefront of app development. These days, there are apps for just about everything, from retail, to groceries, to traveling and more. If you want your product to stand out amongst the competition, you need more than a well-designed solution. You’ll need to understand how to launch…
Read MoreWhere to Shift Your Marketing Budget for 2019
Marketing objectives in 2019 need to ensure advertising models do not become obsolete. This can be the case with the introduction of ad blocking technology. Be proactive and adapt, adjust your marketing budget for 2019 to encompass new SEO standards, content sharing, and algorithm changes. Adapt SEO to New Standards Adaptation to new SEO standards…
Read More2018 Organic Search Recap and 2019 SEO Predictions
Several key topics dominated the World of Search in 2018 and focused on the need to thrive in organic searches. The algorithm updates focused on specific website needs like mobile friendliness, topical authority, and user intent. My 2019 SEO predictions emphasize this. Below, I will cover these topics in detail and what they mean for…
Read MoreHow to Grow Your Business with Boostability This Year
Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners must work to scale their digital marketing efforts right from the start. Attaining visibility can be the one factor that leads to longevity and is often the main…
Read MoreHow To Build A Partnership Marketing Plan That Drives Growth
“Oh, I get by with a little help from my friends…” —The Beatles, 1967 Well, the Beatles sang it in 1967 and it’s still true today: everything’s easier when you have help. That includes marketing and growing your business. When you’re a small business, it can be tough to find the time — and physical…
Read MoreChanges and Expectations for Boostability Throughout 2019
With the start of another new year, it’s natural to think about all the amazing possibilities that could arise over the next 12 months. 2019 marks an exciting time for our industry and for Boostability as a company. And we’re looking forward to all that will come in the year ahead. GLOBAL EXPANSION At Boostability,…
Read More5 Things To Consider When Expanding Your Business Globally
Expanding your business globally is a big step forward. On one hand, taking a business globally opens endless opportunities. However, if it’s planned recklessly it can cause a lot of trouble. The business you’ve been running has grown over the time. The strategy the company implements is clearly the right one, and it has attracted…
Read MoreA Guide to Late-Game Holiday Remarketing
This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before Christmas, so there’s still plenty of money to be…
Read MoreHow Cyber-Attacks Can Damage Your Business’s SEO
There is no doubt that search engine optimization (SEO) is important for every business that has an online presence. SEO takes up a significant portion of the marketing budget for many organizations and companies. Your website builds a strong ranking over a number of years and this can be crucial to the business. It is…
Read MoreEnd Of Year Review: How Our 2018 Marketing Predictions Measure Up
It’s that time of the year when we all look back and take stock of what we did with our 2018. It’s been a busy year of evolving trends in digital marketing. We’re looking at our marketing predictions for 2018 and evaluating current trends to predict 2019’s trends in online marketing. Prediction: Greater Personalization of…
Read MoreThe Trouble with Website “Best Practices”
If you’re looking for ways to get more out of your website, a simple Google search will reveal tons of good advice. It seems like every web designer has their set of “best practices” to recommend that will change your business overnight. Many of these “best practices” are smart moves, but just because someone else…
Read More6 Vital Strategies to Boost E-commerce Sales During the Holidays
Online sales during the holiday season are expected to increase by as much as 22% over 2017. E-commerce is booming and shows no signs of slowing down. So how do you make sure that your business also can grow as well? If you want your e-commerce business to dominate the competition, you have to create…
Read MoreHoliday Season Showdown: Amazon vs Small Business
The holiday shopping season is usually a happy time for the retail sector. A few good days in November and December can make a fledgling business profitable for the whole year. However, many smaller businesses are quaking in fear at the prospect that Amazon could derail their seasonal plans. It’s getting tougher every year for…
Read More4 Holiday Marketing Campaigns That Could Lead You to Your Next Breakthrough
I’m going to spill the beans right up front. The holidays are all about friends and family. People tend to feel closer and more deeply connected to one another. If you run any sort of holiday marketing campaigns that tap into this connected feeling, your brand becomes an old friend–almost family. This is the best…
Read MoreHow to Show Gratitude to Your Customers This Year
During this season of giving thanks, it is common to show your gratitude to family and friends. As a business owner, there are other people to whom you should also express your appreciation: customers. After all, without your customers, your business would not exist. While giving thanks is on your mind, think of ways to…
Read MoreHow To Repurpose Content for Legendary ROI
One goal that all marketers should aspire to is improving return on investment. Strong writing, creative presentations, and beautiful videos are all great, but at the end of the day, it’s still a business. And your business needs results if you want it to grow and stay relevant. The ROI calculation is pretty simple: you…
Read MoreHow to Create Local Business Pages: Google, Yelp, Apple Maps, and Waze
Adding your brand to local business pages ensures that you show up on whatever map customers use to search for you. It also enhances your local SEO, especially if you start a campaign to gain more reviews. You may find that you’re already listed on some platforms. It’s worthwhile claiming these listings, as you’ll gain…
Read More6 Creative Ways To Boost Your Conversion Rates During the Holiday Season
The holidays are meant to be a time of happiness, joy, and excitement — for shoppers as well as for businesses. People are treated to lots of new things by their friends and families and your conversion rates go up. It’s literally a win/win. ’Tis the season to be jolly! Well, ’tis the season unless…
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