Maggie Black
Nightmare Before Christmas Marketing Survival Guide
The devil, as any marketer can tell you, is in the details. In this case, we’re talking about how you handle the holiday pre-season. If you’re a small retailer, the holiday pre-season can feel like…
How To Ask Your Customers For Good Reviews (And Actually Get Them)
When you’re in business, you know that your reputation matters — and that’s especially true these days of your online reputation. Leaving yourself open for customer reviews can be an anxiety-provoking feat, but the benefits…
Speed Up Your Website (And Improve Your SEO And The UX At The Same Time)
What’s page speed got to do with your search rankings and the user experience (UX)? Everything! Slow pages, time out errors, and unavailable websites are frustrating for shoppers. Those kinds of problems will send your…
Snapback: How Snapchat Re-writes The Rules For Marketing
It wasn’t long after Snapchat’s debut in 2011 before a few innovative brands leaped on board and found ways to make the platform part of their marketing strategy. Those brands quickly transformed Snapchat from an…
Content Marketing As Part Of Your SEO Strategy
Content Marketing is focused on reaching the public through creative, valuable content that’s relevant to what you do. Instead of selling something, content marketing provides consumers with information that’s truly engaging and useful. How do…
How Today’s Consumers Find Your SMB
If you’re a small business owner, you probably have a passing familiarity with a lot of your consumers — so you notice it when a new face comes in. How do you suppose that new…
Link Building as Part of Your SEO Strategy
Link building is the practice of building connections with other websites to gain links back to your own website and is the basis on both how and why search engines were first created. While link…
How to Build a Better Team in 2018
If you’re like most managers right now, you’ve got one eye on this year’s calendar and one eye on next year’s. Well, stop that. You’ll give yourself a headache. More than likely, underneath all of…
Lumps of Coal: Negative Customer Reviews Are Gifts In Disguise
Traditionally, Santa Claus gave all little girls and boys a year-end review of their behavior. Good kids got stockings full of sweets and toys and bad kids got lumps of coal instead. Frankly, Santa was…
Local SEO Lessons From 2017
If there’s anything you already know about SEO is that it isn’t rocket science. Rocket science is probably easier — at least when it comes to predicting the results ahead of time. While you can’t…
Can Small Businesses Skip Black Friday and Stay Competitive?
Not everyone is a big fan of Black Friday. It used to be more of a game for savvy shoppers to hunt down special holiday deals. Then a lot of big box stores began to…