Digital Marketing
August 2018 SEO and Social Update
It’s that time again for another SEO and social update around our performance, the search and social industry, and key articles. Our overall SEO performance for the month of July remained positive. We did see one major spike in our data around the 8th of July through the 12th. The spike correlates with the announced…
Read MoreHow to Prepare for Your Next Big Event by Getting Mobile Ready
Your website needs to be mobile ready if users are going to be willing to stick around and check out your content. Plus, being mobile ready will avoid penalization from Google and improve your SEO. The problem is what counts as mobile ready is always changing. If it’s been a while since you assessed your…
Read MoreWhat GDPR Means for Lead Generation
Although the General Data Protection Regulation (better known as GDPR) had been in the works since January 2012, the likelihood is that you’ve only just this year learned about it. This is because it took four years to arrive at the agreement and even longer for it to start applying to businesses outside of Europe.…
Read MoreBoostability Named Top SEO Company in August
These past two months have been some of our most successful yet in terms of acknowledgment for our great work. Not only did we receive a large number of top rankings from Find Best SEO, we also received an award from 10 Best SEO and from Clutch. Top Social Media Company from Clutch Clutch ranked us…
Read More5 Rocking Customer Service Tips to Turn Customers into Star Fans
Apple’s customers wait in lines to buy new products even before the stores open. Starbucks customers carry around the amazing brand cups everywhere. Harley Davidson customers are users for life because their very identity as bikers is defined by the brand. No kidding, these consumers are “star fans”. The purpose of any business is to…
Read MoreThe State of Marketing: Halfway Through 2018
With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently. Take a look at these different predictions of where we thought we would be versus where we are today in online marketing. Earlier, we made some predictions about where we thought…
Read MoreLocal SEO: 6 Quick Wins For Your Brick-and-Mortar Business
For decades, local brick-and-mortar businesses relied on word-of-mouth, foot traffic, and local advertising to draw in customers. Even with the Internet, it was still easier to work with people you knew and to trust recommendations from friends. But once we all started carrying smartphones in our pockets, our habits started to shift. Now 89% of…
Read MoreAI-Powered CX Will Mark the Future of Digital Marketing
It appears that the best way to make the customer experience (CX) seem more personal and human these days is with the help of artificial intelligence. Yes, AI-powered CX sounds quite paradoxical and somewhat puzzling, but bear with us. Namely, modern digital marketing has become concerned with personalizing the customer experience. It is all about…
Read MoreJuly 2018 SEO and Social Update
I hope everyone is having a killer summer so far! We have been doing great when it comes to rankings. Here’s the SEO and social update: Overall Trend June was a fairly “flat” month, meaning we didn’t see any large scale rank changes. We continue to see positive progress and the continuation of better…
Read More6 Tips for Protecting your Business from Cyberattacks
The internet has empowered small businesses to break into far-flung geographies or hire talent from all over the world. It has connected small businesses to global suppliers, and ideas abound on the internet. But all this connectivity creates another, more sinister issue: cyberattacks. These can range from the destruction of infrastructure for online factories to…
Read MoreBoostability Receives Best SEO Agency Awards for July
July is already looking to be another successful month for Boostability. To start off the month, we’ve received numerous awards from Find Best SEO. The one we are most proud of is Best SEO Company, for which we received a rating of 99.77 out of 100. Why We Won Find Best SEO recognized our team’s…
Read MoreJune 2018 SEO and Social Update
May was a pretty good month for Boostability and ranking increases. We had an overall positive month with a steady trend of positive keyword movement. We also saw some abnormal fluctuation from industry trends. Read on for this month’s SEO and social update. We discovered this anomaly was due to some mass partner changes impacting…
Read MoreSmall Business Tips: How to Recruit All-Star Employees
Small businesses need all the help they can get, especially if they want to become larger businesses. The best way to get there is by recruiting all-star employees who can deliver the results you need to succeed and grow. Recruiting exceptional people is a lot different from filling a general position with a qualified candidate.…
Read MoreHow to Edit Google Local Features Direct from Search
Every day, users turn to Google to search for information. If you’re using SEO, your website and blog posts already appear in searches. By adding Google My Business to the mix, you can reach even more users in more ways. To make the most of the opportunity, claim your business on Google. Then, when you search for…
Read MoreHow and Why to Use Google My Business Posts
Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business. They’re great for improving your online presence and branding and…
Read MoreFiguring Out Your Target Customer: Your Key to Lead Generation
Whether you’re starting a brand new business or you’re fairly established in your industry, bringing in new customers is bound to be one of your top priorities. But if you don’t have a great lead generation strategy, you may find yourself scrambling. And, subsequently, wondering why customers aren’t lined up ready to buy. To create…
Read More7 Must-Read Actionable Tips for Your Small Business Blog!
Starting a business blog can seem to be daunting, especially if you’ve just woken up to the benefits of leveraging content for your business. Nevertheless, you’ve chosen the right path, and all you need to do is get started! Without much ado, check out these 7 amazing tips to get your small business blog up…
Read MoreHow to Create a Company LinkedIn Page & LinkedIn Image Sizes
Creating a company LinkedIn page helps potential employees, partners and clients find out more about who you are and what you do. It also establishes credibility and, when used correctly, can showcase your brand as an industry expert. We put together an infographic all about sizing images on your LinkedIn profile correctly. But, of course,…
Read More5 Ways to Dust-Off Old Content in 2018
Content is still king in 2018, and the Content Marketing Institute’s B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America reports that 91 percent percent of survey respondents are doing content marketing—to do that, you need great content. Investing in the work it takes to create this content doesn’t have to be expensive or…
Read MoreIs a Chatbot Beneficial for My Business?
This is a great question we were asked in our most recent webinar. Before you begin integrating chatbots into your website and social media pages, you need to decide if a chatbot is really what you need. Plus, you’ll want to decide what level of integration is going to be most valuable for your business.…
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