21 Mar Batman vs. Superman Digital Marketing Face Off
With all the hype over the upcoming Batman Vs. Superman movie, a debate of epic proportions has arisen in our office.
Who would be the better digital marketer – Bruce Wayne or Clark Kent?
It’s not a simple one to answer, but we’ve broken down their strengths and weaknesses to see who would be the better marketer and the next perfect hire for your business.
Round 1: Who knows more about branding a business?
When it comes to branding, we think there’s no question that Batman would make a better brand ambassador than Superman. As well as regularly hosting charity events and donating millions of dollars to worthy causes to align Wayne Enterprises in a favorable light, Batman also dominates the Gotham skyline with his own logo.
Whenever there’s trouble on the streets, Gotham City Police Department light up the Bat-signal as a way to alert Batman and others that he’s on the way.
As for Clark Kent, asides from his blue suit and red cape, he’d wouldn’t be that effective branding your business on social media or with SEO.
Round 2: Who would be the better blogger and copywriter?
Bruce Wayne by day is an entrepreneur and the CEO of Wayne Enterprises. Like most successful entrepreneurs, he has people by his side running all areas of his business. He wouldn’t be doing much blog writing or creating marketing copy for any of his subsidiaries that’s for sure.
And even if he did have his blog column, chances are he’d be hiring ghost writers or getting his butler Alfred to write on his behalf.
Clark Kent, however, is a reporter and respected journalist for the Daily Planet. His regular job roles include looking for concrete sources and writing copy that compels people to buy the Daily Planet newspaper.
If we gave both Batman and Superman a 1,000-word essay to write about the benefits of SEO for small and local businesses, Superman would win hands down. We suspect that Batman would most likely cheat and outsource the work!
Round 3: Who would have the better marketing team?
Clark Kent was mostly a one-man show although he did receive help from Lois Lane from time to time, who also became his girlfriend later on. But as any good businessperson will tell you, it’s not a wise idea to mix business and relationships together. With the exception of Lois Lane, Clark didn’t rely on anyone else and often would use his alter-ego Superman as the source for most of his writing.
Bruce, on the other hand, had a huge array of hands to help him. As well as his right-hand man Robin, he also had Catwoman (when she wasn’t trying to kill him), Alfred, Jim Gordon, Harvey Dent and even electronic assistance from the Batmobile.
If there were a project that required several hands and needed a quick turnaround, Batman would certainly be the superhero of choice.
Round 4: Who is more susceptible to a negative SEO attack and competition?
While competition is good, too much can be a bad thing. The last thing you’d want is several competitors fighting for a keyword you rank #1 for on Google, or for them to create Google + accounts to knock your business off the top spot for local searches.
Gotham residents referred to Batman as Gotham’s Savior, but as much as people loved him, he had plenty of enemies too. To name just a few, there was Penguin, Mr Freeze, Doc Ock, Green Goblin, Venom, Bane, Hush, Riddler and several more you can learn about here.
Superman too had enemies such as Lex Luthor, Brainiac, Doomsday and Bizarro, but his list isn’t as epic as Batman’s.
If you want to rank on the first page of Google for keywords and stay there, having Superman lead your SEO campaign will result in fewer negative SEO attacks and competition.
Note: Bruce Wayne owns a number of companies and most likely has his very own blog network, you wouldn’t want to get your website attached to that as it’s considered black-hat link building.
So who is the better marketer?
Depending on your business’s needs, both Batman and Superman would make great marketers and take your business to the next level (without using superpowers). The downsides to hiring either of them over a typical human being or agency are you should expect them to take way more sick days than your average employee.