04 Sep 5 Simple Ways To Build Links That Have Real Authority
Undeniably, getting links to your site is something that every site owner hopes to achieve. The more links you can get out there, the more traffic you will attract to your site. More traffic means more business, and in turn, rakes in increased profits. When link building, you must ensure that you get links with real authority.
Quality is more important than quantity in the links you build, especially when you have a business. You can get links from sources that are authoritative, using a few simple techniques that are popular today:
1. Guest posts
Today, the best way to get a link on a domain or page that is authoritative is through guest posts. As you can see, this is a guest post that I am writing which is intended to achieve this means. This is one of the best ways because it is upfront and does not involve any Google-hated “tricks”. You are actually using something you have to get something you want, your content for the link. Apart from getting the link, you have the added benefit of having your content appear on a powerful domain which helps to build your reputation.
A powerful domain will have its own links and this can be a great entry point for you especially if you are new in the industry. Research carefully so that you can find the best relevant sites that are more open to guest posting, and find out how many links the hosting blog allows. Trying to stuff too many links can cause them all to be frowned upon and like this post; I have only 1 link right at the end.
A technique that has often been overlooked when looking for links is the use of testimonials. You can get great links from this avenue. Like with guest posts, you are getting something from what you have given. In this case, your testimonial, which can be very valuable for a business, is given in exchange for the link.
Most companies solicit for testimonials from their clients because they know how important this is for the business. Most potential customers will buy a product or service based on other customers testimonials. Many vendors or suppliers that you deal with will be glad to get your testimonial and you can get your link back from their sites.
This is a broad area where you can approach people you know to get links on their sites. Many people today have personal sites and blogs, and you can get quality links from them. Ask your employees, any consultants you may have, your suppliers and other people you come into contact with in your business.
This is a great way to get links where you may get the opportunity to use the anchor text as you like. You can even speak to some of your customers who might be willing to help.
4. Internal links
Internal linking has also been overlooked as a means of getting targeted links. Internal links are the links that go from one page to another in the same domain, say your website. This can be a powerful way to drive traffic, enhance your rank, and increase sales. These links have a number of benefits including the fact that they allow users to navigate a website with ease. They also help to establish a hierarchy of information for the site and spread ‘link juice’ to different websites.
5. Target keywords and free tools
These SEO tools can help you to manage your site more effectively, while driving the traffic you need. Keep track of the keywords, which you would like to improve your ranking for. When you do this, you can take advantage of guest post opportunities to use the keywords. When you use the tools that have names with high-volume keywords, you can attract quality links. It helps when you have great content and free tools that people will want to access.
When you use the techniques above, you can develop quality links that will last even when the Google algorithms change focus. When writing any content, it is always helpful to write something interesting. At the end of the day, if people are not interested in reading what you have to say, no amount of links will help you.
It helps to be passionate about what you are writing about. If you cannot write good content, get the services of a professional writer. You should also always respond to blog comments in order to encourage the readers to return to your site. The more return visits they make, the more likely they are to link to your content.
Michael Melen, the founder of Backlink Build, is a passionate blogger who writes articles that help individuals and businesses to improve their SERPs. He loves everything to do with SEO and has been mentioned in a number of publications.