11 Feb 5 Little-Known Facts About Online Marketing
What do Kim Kardashian and Amazon founder, Jeff Bezos, have in common? Tweet This The selfie-crazed starlet who is (in)famous for her family’s reality show and the online retail conglomerate leader may seem to have nothing that links them together, but they have one significant connection: each understands how to use the Internet to their advantage.
With nearly 25 million people following her every move on Instagram, Kardashian’s online presence seems nearly pervasive, and Bezos’ customer base surpasses that number tenfold.
But what does this mean for your business?
You can learn from these Internet moguls to improve your online rankings. We’ve listed five little-known principles they implement into their personas and companies so you can apply them to your own marketing strategy.
Social Media Impacts the Masses
Over half of all Americans have a social media profile. Tweet This It’s not just high school students and Millennials; people of varied ages and professions use sites like Facebook, YouTube, Twitter, and Instagram every day to keep in touch with loved ones, judge each other’s profile pictures, and stay up to date on world-wide news.
They can stay up to date with your business too if you create a social media presence. Give your clients as many access points to your business as possible. Media outlets like these provide readily available (and inexpensive) marketing platforms.
Businesses Should Bring Down the Barrier
Creating and maintaining your social media account is a great start, but you can do more to advertise. To attract more customers—and to keep those you already have—interact with online visitors. Tweet This
While you may love seeing comments, retweets, and “Likes” pile up, you could see more if you replied to a few of them. Only about 30% of businesses personally interact with customers on social media. Since this level of engagement is a rarity, use it to your advantage. Bring down the business/client barrier.
Let’s look at Taco Bell for an example. The fast-food chain’s short, humorous customer engagement tactics have inspired Buzzfeed and Huffington post articles galore and increased followers exponentially.
However, do not attempt to reply to every person or defend against negative comments. You likely do not have time for the first, and the second might turn even more negative if you’re not careful. Prioritize and limit your interaction to find the most effective marketing opportunities.
People Want More than Promotions
Promotional and sales-driven material inspires many customers to check out new products and services, especially if they believe they can save some cash. However, most promotions only encourage the one-time shopper. You’ll have to provide more than just promotions to create a loyal online customer base.
It’s easy to slip into the mindset that your customers are just “consumers,” which removes a bit of their humanity. They are more than this label.
They are your neighbors, friends, parents, children, and noisy university students down the street. Most do not go online to read about promotions. They want to be engaged in interesting, personalized content. Therefore, fill your website with educational, entertaining, and concise material, and customers will return for more.
Design Makes a Difference
As you write new content, don’t forget how your website looks. Visuals are absolutely essential to construct a user-friendly website people want to visit again and again. Tweet This Text is great, but give readers’ eyes a chance to rest on a photograph, infographic, or simply white space.
If you do use an image, make sure to include ALT-text so search engines can read it. Forget that important step, and you may lose out on online traffic.
Timing is Everything
Not many people enjoy waking up to 20 new emails in their inbox. If subscribers perceive your emails as daily “junk mail,” you may have already lost a few of them. Users report that about 60% of the emails they receive from corporate promotions are nonessential, which only serves to frustrate most subscribers.
Make all your emails essential. Don’t overwhelm people’s inboxes by sending information multiple times per week (or per day).
Instead, think carefully about the content you have already sent. What has garnered the most positive response? Have customers mentioned any particularly effective emails or newsletters that prompted them to visit your website?
Ask questions like these to improve content. Then, send it only after an appropriate amount of time has passed since your last communication. This timeframe will depend on your customers, so ask for their feedback to determine it.
Don’t forget to speak with SEO specialists for more ways to improve your online marketing strategies. They can help you apply these five principles and find even more ways to increase traffic to your website.