15 Oct Why Getting to Page One Matters
Online shopping is growing in popularity. By 2021, experts predict ecommerce sales will reach $4.5 trillion worldwide. When they want to find trendy clothes and top-rated restaurants, many people turn to Google search results. Google has about 3.5 billion searches every day and a massive 1.2 trillion searches annually!
People looking for products lead to many of these searches. In fact, 70% of smartphone users who buy something in a store look for information online before purchasing. In a world where digital is essential for sales, companies need to rank high in online searches. How important is it to get to page one of Google search results?
Why Making It to Page One of Google Searches Is Vital
Google searches create endless pages to look at. The first page of search results usually has around 10 organic web pages, one Featured Snippet and a few paid searches. Here are six reasons why you should always aim for page one:
1. If You’re Not on Page One, You Don’t Exist
This is a minor exaggeration, but the truth is that most people never look at other pages. Anywhere from 70%–92% of users stay on page one when searching. Page two doesn’t cut it! If you want to attract customers, you have to appear on page one. Anything else is a waste of time and money.
2. Customers Trust Brands That Appear on Page One
When your company shows up frequently on page one, it gives the impression that you’re trustworthy. People see you as an industry authority, and they turn to you for help. If they have questions, they look to you for answers, tips and solutions. This increases the size of your customer base and the number of products you sell.
3. People Use Google To Make Decisions
Many consumers make decisions about what products to buy after looking at information online. Over 80% of shoppers search online for information before buying. They go to Google looking for reviews and articles that describe the products. If your content appears on page one, you can convince people that you have the best products. With Featured Snippets, consumers may decide to buy even before they click on your website.
4. Page One Google Results Boost Your Brand Visibility
Restaurants located near the highway often invest in the biggest, boldest signs possible. Why is this smart? It helps them attract more customers and stand out from the competition.
Google is like a huge billboard on the internet. There are 67,000 searches on Google every second! That’s a lot of potential customers! When you appear on page one, people looking for specific keywords see your brand. The more they notice you, the more likely it is they’ll decide to click on your page.
5. Organic Search Results Offer Productive Leads
People don’t usually search for products for fun. They do it because they want to buy something. Good SEO helps you attract high-value leads that are ready to make purchases. Appearing on page one Google results has a large impact on online conversions. With excellent service and smart digital marketing, you can turn new visitors into loyal customers.
6. Page One Gets Most of the Clicks
The main goal of SEO is to drive page visits. The idea is to offer people enough information in search results to capture their interest, and then direct them to your website to learn more. Top search results capture the majority of clicks, turning page one ranking into the main way to drive traffic to your site. In fact, over 90% of online interactions start with a search engine.
Why Businesses Should Aim Higher Than Page One
Your goals of incredible SEO don’t stop at making page one. If possible, you should try to shoot for the top spots on the first page. Approximately 66% of clicks go to the first five results. The bottom five only get around 3% each. In fact, the numbers are even more incredible. The top spot on the page gets over 30% of all traffic! Position number two gets around 17% of clicks and number three gets about 10%.
Like most valuable things in business, making it to the top three spots requires effort. However, the statistics show that ranking high is key to ecommerce success. Your business enjoys more fame and profits than ever before.
How To Reach Page One in Online Searches
Is reaching page one Google rankings impossible for small businesses? Not at all! Getting to page one is about making smart choices and creating content with your target audience in mind. Here’s how:
Use High-Quality SEO
Good SEO is the key to organic search rankings. This includes building strong links to respected websites and writing content that earns you inbound links. It’s important to choose smart keywords and feature them naturally in your content.
High-quality SEO doesn’t happen by accident. It means writing content that contains keywords in the right places. For example, main keywords should show up in the page’s meta description and title tag. They should appear naturally in the first paragraph, in one or two headings, and sprinkled through the article. The trick is using keywords correctly without trying to stuff them into pieces too much.
Invest in Long-Tail Keywords
Unless you’re a multimillion-dollar company with a huge SEO budget, some short keywords are out of your reach. It can be expensive to rank for basic terms like “women’s fashion” because there’s a lot of competition.
It’s easier to make it to page one with keywords that are more specific. Adding a few words to the previous example creates a long-tail keyword: “women’s fashion ideas for fall 2019.” These targeted keywords may have a lower search volume, but they connect you with people in the mood to buy. Long-tail keywords usually have better conversion rates than high-volume keywords.
Choose the Right Keywords
Another part of smart SEO is knowing what keywords to rank for. You need to take time to do market research and understand what customers are looking for. Content should feature keywords that attract your target audience naturally.
Create Incredible Content
Search engines know when articles feature high-quality content. Creating excellent blog posts and web pages is essential for reaching page one of Google search results. If visitors love your content, so does Google. Companies that write how-to articles and product guides often have great SEO success.
Look Into Paid SEO
With SEO, sometimes it pays to … well, pay. Paid SEO can put your content at the top of page one even if you don’t rank organically. If your ideal keywords have a lot of competition, using Google AdWords may be the only realistic way to get your products on page one. Depending on the audience, it can be a powerful tool with solid ROI.
Write With Google Featured Snippets in Mind
Now that Google uses Featured Snippets to answer questions for its users, page one SEO is even more important. When content appears as a Featured Snippet, it can get twice the clicks of other articles. To appear in this box, you need to know what questions your customers ask. Then create simple answers in a single paragraph or a short list. Try to keep it within 40–50 words.
It’s obvious that making it to page one of search results requires time and effort, but the huge number of clicks makes it all worth it. Great results lead to more customers, more conversions and an excellent online reputation. One main way to have success with SEO is to outsource your digital content to online marketing experts.
Why Working With Page One SEO Experts Matters
High-quality SEO is a mixture of art, math and science. Having success means analyzing page statistics and designing a smart strategy. It means doing market research to understand your customers and competitors. This isn’t something that happens overnight. Working with SEO professionals makes the entire process much easier.
For one thing, SEO experts know Google. They stay up to date with the latest changes to search algorithms. They also have experience in choosing the keywords that connect you with customers, and they understand analytics, so they can tell how keywords are performing. This is essential for getting the best ROI for digital marketing.
At Boostability, we have a great reputation as one of the largest SEO and digital marketing companies in the world. Our professionals have worked with some of the biggest names in the industry, so high-volume keywords are no mystery to us. If you want to reach page one of Google search results, we have the experience needed to take you there. To get started with your most successful marketing campaign ever, contact our team right away.