Google’s Panda 4.2 Update – Discrete or Boring?

Google's Panda 4.2 Update - Discrete or Boring?

Google’s Panda 4.2 Update – Discrete or Boring?

Boostability has an extensive database running numbers on over 17,500 accounts to help determine even the slightest change that may occur to website rankings.  In fact, we can detect a Google algorithm change before Google’s official announcements.  That is, until now.  As part of Google’s goal to be more transparent with their customers, Google has taken the approach of letting people know about changes prior to each initiation.  That means, we can expect less drastic surprises like the initial onset of Panda and Penguin, and predict more gradual changes that allow important web changes to be made over time.

In reviewing our accounts database, it is as if no update occurred. The past 11 days have been minor in overall ranking changes.

The metrics we monitor internally do not really show a ranking distribution that is consistent with a large update.  An update will usually show a spike on a certain day or series of days. Rather, our ranking changes distribution graphic shows little fluctuation. Twitter bird icon

Overall, we have noticed a slight dip in average rank.  That’s a good thing.  As your average rank numbers decrease, your website moves up in the search engine results.  Note that by viewing the average rank in Google Analytics, you are viewing an average of all common keywords Google has found as relevant to your site and this does not reflect the exact page rank of keywords reflected in your SEO strategy.

We will continue to monitor Panda’s impact and give updates as needed throughout the next 10 months.

Here are other resources to better understand past Panda updates and what you might expect as part of Panda 4.2:

Cracking The Code With Panda

Panda 4.1 – September 25, 2014 roll out where 3-5% of search queries were affected

Happy Birthday Panda

Andrew Eagar
[email protected]

The Director of SEO Strategies for Boostability, Andrew is an internet marketing enthusiast with several years of SEO Experience. Helping small businesses find success online is passion of his, as is spending time with his family and watching Parks & Recreation reruns.