This article was originally published on March 16th, 2022 but was updated December 2022.

Writing new and creative content for a business can sometimes be a struggle for most businesses. Especially without a content specialist, coming up with optimized content can be a challenge while handling everyday tasks and projects. In today’s digital marketplace, businesses assume a high demand for effective content. Utilizing white label content marketing has become more relevant for businesses now than ever.

In this article, we will discuss what you need to know about white label content marketing. We’ll also go over what deliverables are usually included, and why it’s important for your business. Let’s get started!

What is White Label Content Marketing?

White labeling refers to when a business or agency outsources services to another business. In relation to content marketing, these services will usually include white label copywriting. By utilizing white label content services, it helps save your business time and money while receiving quality content and results. It also helps build your business brand as industry experts next to your competitors in SEO rankings. 

White labeling helps expand your products and services and helps you save money while generating more revenue. Remember, outsourcing SEO depends on the needs of your business. It’s important to evaluate whether it’s the right option or time for your business. Utilizing these types of services could prove to be a valuable addition to your business plan.

What’s Included in White Label Content Marketing?

Written content should be optimized and tailored while considering your client’s request. Client’s can then share and use it however they want under their name and brand. Here are a few examples of the types of content marketing white label services most agencies provide:

Blog Content

Most white label businesses can create blog content based on your preferences and needs. The parameters can be set around word count, point of view, being informative or entertaining, and the general overall topics. Maintaining a blog is a great way to help build traffic and help give information to your customers. 

Social Media Marketing

Having an active social media presence on different platforms has become a popular need for all businesses. Knowing how often and what to say for different posts can be difficult to come up with. Sometimes it’s hard to know what information will best capture your audience. Utilizing white label content marketing helps save your business time and effort in coming up with the right things to say.

Mail Copy

Whether through emails or direct mail copy, there’s a certain format that’s important to follow. It’s important to follow because doing it wrong could potentially mess up the way customers see your business. Not everyone knows how to write email or mail copy, having experts get it done can prove beneficial.

Website Copy

Having effective and optimized website copy is one of the most important factors for successful rankings over time. When search engines like Google crawl your website, one of the first things they analyze is your content. If your website copy doesn’t communicate well or make sense, it could be detrimental to your site. Investing in effective copy through white label services can be extremely beneficial to your business.

Video Scripts

Sometimes it can be easy to generate the ideas you want to discuss in a marketing video. However, it can be hard to translate the right format or ideas your business is trying to express. Having white label services produce a professional video script can help improve your professional image. This can help express all of your ideas in an organized manner.

Yes, there are other pieces of content marketing that your business can utilize through white labeling, including white papers. However, these tend to be the most common or important for businesses to use.

Why is White Label Content Marketing for Agencies Important?

If you haven’t taken this point away already, it’s important to know that content is king. Content marketing is a HUGE key aspect of our white label SEO product here at Boostability. Without content marketing, there would be no strategy or intent in any of the content that’s produced. 

In utilizing content marketing, your business can find ways to grow and thrive in different digital marketing aspects such as SEO. Whether it be through keyword optimization, link building with anchor texts, or blog posts. All forms of content marketing help benefit your business’ SEO strategy. Higher rankings can lead to more traffic, and more traffic means improved revenue and success for your business.

5 Benefits of White Label Content Marketing for Your Clients

There are many benefits to outsourcing SEO content marketing. Your business can consider many factors when deciding on providing white label content creation services. Here are a few benefits you should know about for your clients:

Become a Trusted Expert

When you choose to take on content marketing through white labeling, you become an expert for your clients in your writing. Presenting great content is typically done through your website, blog, or social media. It helps reflect your agency or business as a professional expert that your clients can rely on. Having access to numerous content writers helps give more variety in your content rather than just one in-house specialist.

Expands Your Audience

Utilizing content marketing white labeling has expert writers that know an effective SEO strategy to help increase your brand awareness. When specific strategies are implemented in your content, the more applicable it can be in reaching more audiences. 

The more optimized your content, the more opportunity it has to rank higher in SERPs. This helps more people find your clients when they’re looking for them. The best white label agencies optimize for content that expands your brand and business name for clients.

Access to Tools

When you utilize content marketing services from a white label agency, your clients have access to exclusive tools and services. Generally, most business owners or managers won’t know the best tools for their marketing strategy right away. The addition of having experts within the industry will help guide businesses in the right direction. It saves money for you and your clients in not having to buy expensive tools or services on your own. 

Get Ahead of Competition

Having unique and original content will help put you ahead of your competitors with higher marketing budgets. It’s all about getting audiences to engage with your brand through having great content. 

When your content is trustworthy and reliable, it helps customers choose your clients over your competitors. With SEO strategies added into it, your content will help your site rise in rankings over time. Users and search engines will learn over time to trust your brand.

Cost Effective

When content creators  white label their content marketing services, they end up saving lots of money. Having an in-house SEO strategist and content strategist full-time can be more expensive than hiring a white label agency. With white label content marketing, you’re able to pay for optimized content with more resources over time. Sometimes you don’t need a massive budget to acquire high quality content for your clients and business.

Finding the Right White Label SEO Agency

When it comes to creating effective content over time, SEO elements play a crucial part in the process. Partnering with an experienced white label SEO program can help your SEO rankings grow to new heights.

At Boostability, we have an impressive repertoire of case studies and success stories of helping businesses succeed online. We’re interested in developing and applying SEO strategies to boost your business’ online presence. Reach out to our team today if you’re ready to benefit from our team of qualified SEO experts. Find out more about our SEO Partner Program – we’re here to assist with all of your SEO needs!


Aaron joined Boostability in 2012, bringing with him 10 years of digital marketing and e-commerce experience. Prior to Boostability, Aaron was co-Founder and CEO of Limebloo, an e-commerce consulting and marketing agency. Aaron launched and operated 11 e-commerce stores in highly competitive industries, directing all revenue efforts from email marketing to paid marketing, traffic generation and returning customer transactions. Aaron grew up with an entrepreneurial spirit, washing cars in England and enjoys traveling with his wife and 4 kids, running extreme relays and relaxing in the sauna!