As a business, you likely spend much of your time finding qualified and interested prospects interested in your SEO (search engine optimization) services. The question is: does your SEO proposal help you close the deal?

If you want your prospective client to invest in your SEO services, you must have an SEO proposal that really understands their perspective. You should put yourself in the shoes of your buyer and take a closer look at what you are proposing. 

Is it making them nod and say, “OK, this is exactly what I was looking for. These guys know my problem well and they have got all the things to solve my SEO Problems” If it doesn’t, you’re in the right place.

Without further ado, let’s learn to create an SEO proposal that will help your business win more clients!

What is an SEO Proposal?

An SEO proposal is a document that provides a detailed overview of the services and strategies that a company or individual can offer to help improve a website’s search rankings. It is typically used as a tool to demonstrate how an SEO consultant or agency can help a business reach their goals. It is also used to provide potential clients with a clearer understanding of how the proposed services can benefit their website.

At its core, an SEO proposal should provide potential clients with an overview of the strategies, tasks, and tools that will be used to improve their website’s visibility in search results. It should also outline the estimated time frame, budget, and deliverables associated with the project.

Why You Should Use an SEO Proposal

If you run a business, you know that success is dependent on visibility online. The better your visibility, the more customers you can attract, and the more money you can make. SEO is a strategy that can help you achieve this visibility, and as such, it’s an important part of any marketing plan.

seo proposal stats

Using an SEO proposal can help you get the most out of your SEO efforts. An SEO proposal is a written plan of action outlining the steps necessary to improve your website’s search engine rankings. It typically includes a detailed analysis of your website’s current SEO performance as well as an explanation of the strategies and tactics you will use to improve it. 

When creating an SEO proposal, it’s important to focus on your target audience, as well as their needs and behavior. This will help you create an SEO plan that is tailored to your particular customer base. You also need to be aware of the latest SEO trends and best practices, as well as any new technologies or tactics that may be available.

Questions your SEO Proposal Should Answer

Before we go into what to include in your SEO proposal, let’s consider what questions the proposal should answer. When prospects think about making their first investment in the SEO services, expect questions. An SEO proposal template must answer those questions, along with persuading prospects to get started. Here’s a list of a few questions your prospective clients might have:

  • How long has this SEO agency been in the industry?
  • What are all the SEO services this agency offers?
  • How are these services beneficial to my business?
  • Who is actually going to do the work?
  • Will they just make the suggestions or provide the actual solution?
  • How will I get to know about the deliverables?
  • What exactly does the investment fee structure look like?
  • Have they shared some of their previous work?
  • Whom can I get in touch with?

The items and strategies discussed below should help to answer these questions. It’s important to provide clarity on these questions without making the proposal overly confusing. Let’s jump in!

7 Items to Include in an SEO Proposal

When crafting an SEO proposal, it is important to be detailed and thorough. Your proposal should provide clear explanations of the techniques and tactics that will be used to improve a website’s search engine rankings. It should also include the expected timeline and budget associated with the project, and any other important information that the client should know.

In order to create an effective SEO proposal, it is important to include the following elements:

1. An Introduction

Introduce yourself and your company, and explain why you are the best person for the job. Similar to an elevator pitch, an introduction should concisely persuade the prospective client to hire your company. An introduction shouldn’t go into too much detail or make the first impression confusing. With many technical aspects to SEO, it’s important to keep the introduction simple yet persuasive.

2. Research and Analysis

This should include an audit of the client’s website, competitor research, and keyword research. It could also include data about the current organic reach of the website, traffic sources, and other analytics.

The graphic below shows how sections of your SEO proposal can include a traffic analysis for the client:

traffic analysis template example

3. Goals and Objectives

Explain the goals and objectives of the proposed SEO project and how they will be achieved. If possible, have a conversation with the prospective client before you customize the SEO proposal. Once you understand their goals, talk about them in a simple manner within the proposal. This not only shows the client you listen, but that you have specific objectives and goals you want to complete within the campaign.

4. Timeline

Provide an estimated timeline for the campaign, with milestones and what to expect month over month. For many prospective clients, they expect results from marketing to happen very quickly. A detailed timeline shows the process of reaching the top results of major search engines. It sets proper expectations, which can lead to a better customer experience. SEO takes time, and a timeline shows that with effort, the campaign can help the client reach their goals.

seo timeline example

5. Services Offered

Outline the services that you offer, such as link building, on-page optimization, content writing, and more. Explain why these services are necessary and how they will help achieve the desired results. The prospective client might have some ideas of what services they need throughout the campaign. Listing out specific services and how they can benefit the client will instill further trust.

Check out the “SEO Services” section below to see a list of common services prospective clients search for.

6. Pricing

Clearly state the cost of the campaign, including any additional fees. The graphic below shows how you can show the cost of SEO services. It’s common for SEO proposals to offer multiple pricing options.

The various pricing options should be tailored to the clients budget, needs, and competition. Transparency around pricing should help build trust with the client, rather than scaring them away.

7. Call-to-Action

Last but certainly not least, a call-to-action tells the prospective client what’s next. This is the last opportunity to persuade and convince the client of the benefits of hiring your SEO company. An effective call-to-action might look something like this:

We’re all about using best SEO practices to get our clients the best results for the best price. It doesn’t matter what our company thinks good SEO is, or what the internet at large thinks good SEO is — Google is the judge and our track record indicates they like our strategy. In fact, they like it so much that 86% of our clients reach the top 10 results of Google within 6 months.

Call our SEO representative today to get started and achieve your digital marketing goals.

As a marketer or salesperson, you should tailor your call-to-action to your benefit. Customizing it to match up with the client’s goals will show the client you’re willing to go the extra mile.

List of SEO Services Potential Prospects Look For

When listing out your SEO services for a proposal, never focus too much on the specific features of those services. Instead, explain WHY your services are useful and HOW your services can benefit your prospect.

While explaining the key benefits, here’s a list of SEO services and to include in your SEO proposal:

Site Audit

The deeper dive into the workings of a website can provide insights into technical issues, content optimization, and user experience. By identifying areas for improvement, a website audit can help guide a targeted SEO strategy that will drive more traffic and increase visibility on search engines.

Initial Campaign Setup

A well-structured campaign can boost organic traffic, increase rankings, and ultimately drive revenue. These results begin with a comprehensive analysis of current website performance and market competition to identify areas that require improvement. An initial campaign setup helps in creating a winning campaign for your clients.

Keyword Optimization

For prospective SEO clients, keyword optimization is crucial as it can give them an edge over competitors. Incorporating the best keywords strategically into their website content can improve their search engine ranking and drive more traffic to their site.

Link Portfolio Development

Link portfolio development (or link building) essentially informs search engines that your website is a valuable asset worth promoting. As such, the more high-quality backlinks you earn, the higher your website is likely to rank in search engine result pages. Not only can link building help to drive traffic to your website, but it can also enhance your reputation and domain authority. These are both critical in building trust with both search engines and potential customers.

Custom Content Creation

Crafting high-quality content significantly improves businesses search engine rankings and attracts more organic traffic. Professionally written blogs, articles, and web pages can also establish a business’s credibility in its niche and provide value to its target audience. With the help of optimized content, prospective SEO clients can achieve their online goals and stay ahead of the competition.

Ongoing SEO Consultation

SEO consultation ensures that the clients are aware of the latest changes in the market and stay ahead of their competitors. A professional SEO consultant will provide strategic guidance and devise a tailored SEO plan that aligns with the client’s business goals. The consultation process involves identifying and improving aspects of the clients website to improve their overall performance.

Service & Performance Reporting

A well-executed performance report will provide comprehensive data on your website’s organic search traffic, keyword rankings, backlinks, and more. This data not only helps you quantify the results of your SEO efforts but also provides insights into how to improve the campaign strategy. Regular performance reporting keeps the client and the marketing agency connected. This connection will help build mutual trust within the partnership, allowing the partnership to flourish.

Convert More Clients Today with a Winning SEO Proposal

A well-crafted SEO proposal can help you land more clients and establish yourself as an expert in the field. As you follow these guidelines, you can ensure that your proposal contains all of the necessary information to help you win more clients.

At Boostability, creating an effective SEO proposal is a crucial part of our sales process. As the #1 white label SEO company worldwide, we understand what it takes to create a winning SEO proposal. If you’re looking for a white label SEO company to help you present SEO proposals, you’re in the right place! Reach out to our team today to explore the benefits of our industry-leading SEO partner program.


Kyle is the former Partner Marketing Lead at Boostability. Since graduating from Utah Valley University with a Bachelor’s Degree in Marketing, Kyle has developed a passion for creating SEO and Digital Marketing content to help educate and inform readers, customers, and partners through various marketing channels. He has previously worked with clients directly on Boostability’s Client Management team and loves to help businesses succeed online. Outside of work, Kyle enjoys playing sports, skiing, trying new restaurants, and spending time with family.