Google is constantly making changes to its algorithm, each of which is designed to improve search results. In a single year alone, Google makes between 500 and 600 updates to its algorithm. Many of these are minor, but occasionally there comes a more significant change. This month, Google confirmed that it had made an update to its search engine formula. This formula has been impacting page rankings across the web.
When Was the Update Released?
As the update came into play several weeks ago, you should already have noticed if it made any difference to your site rankings. If you noticed nothing out of the ordinary, the likelihood is that the update had no impact on your website. This is often the case, especially if you are following best practices set out by Google.
If you did notice a change, the bad news is that there is no single solution that will quickly help you recover your rankings. Instead, you need to examine your site in depth to discover where opportunities for optimizing your pages and improving quality lie.
The Solution
If you lack SEO expertise, making the necessary changes to regain rankings is going to be difficult. Luckily, there’s a better solution: Boostability can handle your SEO for you and your clients. Plus, we go beyond recovering rankings — we will improve upon your original position in the search results. In fact, we help a small business rank in the top 10 results on Google every five minutes.
Find out more about our white label SEO program and how we can provide your clients with a quality search strategy on behalf of your business.
