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Upgrades in Google Tag Manager
The past few months have seen many changes to Google Tag Manager. This week, Google announced yet more. The biggest change is the support of Accelerated Mobile Pages in Tag Manager. Accelerated Mobile Pages What Is Accelerated Mobile Pages? Accelerated Mobile Pages (AMP) is an open-source initiative designed to improve the mobile experience. Google reports…
Read MoreA Professional Web Developer And His Tools
A programmer who is skilled in the development of the application of World Wide Web, or the application of a distributed network that runs from a web server to web browser over HTTP, is known as a Web Developer. The work of Web Developers The latest application of the web encompasses three or more tiers. …
Read MoreGoogle’s New Possum & Penguin Updates
Google Releases Possum In Penguin’s Clothing September 1st Update – “Possum” Although there is little the industry knows about his update, many believe it heavily impacted local businesses. Here is what we know: The update occurred over a series of 3 days as opposed to a single day. It started on the 1st and ended on…
Read More3 Questions that Successful SEO Landing Pages Answer
I have good news and bad news. First, the bad news. A goldfish has an attention span of 9 seconds. The average adult has an attention span of 8 seconds. Yes, goldfish have officially surpassed humans with their ability to focus. But who can blame them? Goldfish don’t have all the cool distractions we have,…
Read MoreWhy Website Speed Matters?
Back in 2008 comedian Louis C.K. appeared on Conan O’Brien’s talk show to vent about people’s reactions to technological advances: “Now we live in an amazing, amazing world, and it’s wasted on the crappiest generation of just spoiled idiots, because this is what people are like now—they’ve got their phone, and they’re like, ‘Uhh, it…
Read MoreImprove the Way You Use 301 Redirects Between Domains
Let’s start with an obvious question: what is a 301 redirect? The 301 redirect permanently redirects both users and search engines to a desired webpage. It’s comparable to changing your address, where you still keep all the money or debt you may have. Likewise, a 301 redirect changes the address or URL shown to users…
Read More12 Coding Errors That Can Negatively Impact Your Rankings
A bear walks into a bar. The bartender asks, “What can I get you?” The bear says, “Give me a … beer.” The bartender asks, “What’s with the big pause?” The bear throws his arms up in the air and says, “I don’t know. I was born with them!” An hour later, a pony walks…
Read MoreHow to Select and Set a Preferred Domain for Your Website
Did you know there might be a copy of your website on the Internet? Each website has two domains, a WWW version and a non-WWW version. For example, you could find Boostability’s website at www.boostability.com or www.boostability.com. The preferred domain is the version you choose for users and search engines to view. Some people also…
Read MoreTop 5 Ranking Factors For Optimizing On-Site Content
On-site optimization (also known as on-page optimization) is the process of making pages on your website search engine friendly. The more optimized they are, the higher they will rank on search engines, and the more traffic your website will generate. The problem is there are dozens upon dozens of on-page factors to optimize your website…
Read MoreWhy Do Relevant Images Matter For Your Website
Most bloggers and readers know how dull it can be to stare at blocks of text for even a few minutes at a time. It’s easy to break up text with a few interesting pictures or images. But did you know that adding images correctly can help your marketing and SEO work? Read on to…
Read More6 SEO Basics To Help Small Businesses Get Started
When you own a small or local business, you have to spend all your funds on customers, employees, products, and services. You likely don’t have a lot left over for anything like online marketing, so you rely on word of mouth and free online customer reviews to do the advertising for you. However, all business…
Read More5 Ways To Cut The Bounce Rate On Your Business Website
The time somebody spends on your website influences your search engine page ranking. The bounce rate on your website measures the percentage of visitors who clicked away after they first landed on a page, and, in theory, if customers ‘click and go’, your content’s quality is questionable. As such, it’s always crucial to look for…
Read MoreHow To Respond To Google’s Latest Warning – “Googlebot Cannot Access Your Javascript and CSS Files”
You may have noticed an increase in messages from Google Search Console stating that the Googlebot cannot access CSS and JS files for a given URL. The message is a result of Google’s recent initiative to provide greater transparency in search ranking factors. The message has sparked several warnings throughout website’s Search Console platforms. While…
Read More7 Ways to Build an Effective Website
Building a website that generates traffic, markets your products, and promotes your brand is no easy feat. To increase conversion rates and return traffic, you’ve got to put your heart and soul into your website in the following 7 ways: 1) Don’t Make Visitors Play Guessing Games Your home page may be a spectacular visual…
Read More3 Steps to Developing an SEO-Friendly Website
When building your website, always keep two things in mind: The user and the search engines. The User is the individual visiting your site. They want to see what it has to offer—whether that’s a product, advice or a service. The Search Engine is what brings the User to your website. It crawls your site to catalog and index the content…
Read More5 Elements of a Powerful Blog Post
You’re excited about your budding business blog, and you have some pretty great things to say. But how do you get the attention of your target audience? Spark their interest—and keep them coming back—by incorporating the following five elements into each of your posts. 1. Authority When it comes to your industry, you know that…
Read More5 Ways to Make Your Blog Stand Out
With the number of blogs on the internet coming in at well over 1.3 million, setting yourself apart can seem daunting to say the least. To help tackle this monumental task, I’ve identified five simple principles that are guaranteed to make you stand out above the crowd—and you won’t even have to shout out loud.…
Read MoreThink Mobily: 4 DIY Ways to Take Your Site Mobile
It’s no secret that the Internet is going mobile. In fact 40% of surveyed users typically leave a site within 3 seconds if it’s not optimized for the device in their hands. And 30% of mobile users abandon a purchase completely if they can’t carry it out from their mobile device. The first step to making your…
Read More3 Steps To Know If Google’s Mobile Update Affected Your Website
Chances are, you heard about “Mobilegeddon,” the much-anticipated update to Google’s algorithm that took effect on April 21. Even though the update hasn’t shown itself to be nearly as earth shattering as its nickname implies, making your site mobile-friendly is still an extremely important initiative for your business. As Boostability CEO Travis Thorpe puts it,…
Read MoreGoogle’s Mobile Algorithm Update Is Here!
Google Announces New Mobile Algorithm To Be Released TODAY! Your website needs to be mobile friendly. Here’s why: On February 26, Google announced that its upcoming algorithm will weigh the mobile-friendliness of websites. Even if your website looks decent when you view it on your phone, it may not be optimized according to Google’s specific…
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