Website
I Need a Website. Now What?
You know your business needs a website. Printed yellow page ads, newspapers, and other forms of print advertisement just aren’t what they used to be without offering more marketing solutions that pertain to the here-and-now. When someone wants information, they pull out their smart phone or laptop and invoke the magic word: Google. Thus, a…
Read More4 Tactics for a Successful ‘About Us’ Page
When people visit your company’s website, one of the first places they’re instinctively drawn to is the ‘About Us’ page. Visitors want a quick guide on who you are, what you do, and the qualities that make up your team. The ‘About Us’ page is relevant in educating consumers about your business’ brand and services…
Read MoreThese Holiday Statistics Might Surprise You [Infographic]
2014 Holiday Shopping Statistics Overall, commerce is predicted to grow 16.6% this holiday Tweet This 23.7% of this year’s total retail sales will be ecommerce driven in the USTweet This 33% of holiday sales this year will happen on a Mobile deviceTweet This Almost 95% of shoppers are compelled to buy because of a saleTweet…
Read MoreSurviving the Holidays: A metaphoric way to prepare your website for the holidays
Preparation When it comes to surviving the holidays there is a secret to keeping your cool and coming out ahead. The simple step to keep your holidays happy is preparation. There is no greater feeling than being stress free and enjoying your time with family and friends. This is especially true if you own a…
Read More5 Ways for Your Business to Ring in the New Year
With Thanksgiving now past and Christmas rapidly approaching, the time to start promoting your business online was yesterday. Though your current holiday sales and marketing campaigns are still important, it’s time to start focusing on your plans for next year. From website optimization to charitable giving, with a little preparation and planning, you can ring…
Read MoreHas your website been manually penalized? Now Google tells you.
One of the most common questions we hear from website owners who are considering SEO services is “How do I know if I’ve been penalized by Google?” Thanks to a new feature in Google Webmaster Tools this question has now become a lot easier to answer in a definite fashion. In continued efforts to keep…
Read MoreA Call to Action: Turning Visitors into Customers
Click here. Start your free trial. Download now. You see phrases like these on sites all over the Internet. What you probably didn’t know is that this type of phrase has a name: a call to action. This is the part of a webpage or any advertisement that is meant to urge users to do…
Read MoreSite Architecture: Creating a Structure that Thrives
Unfortunately, for a lot of websites out there, site architecture can be somewhat of an afterthought. After all, if you’re selling a phenomenal product, shouldn’t it sell itself? Even if you have fantastic content on your website, good site structure makes a huge difference. Imagine for a moment you’re walking into your favorite grocery store,…
Read MoreBuilding Your Site with SEO in Mind
Everyone wants a site that looks good. However, when you are first designing your site or if you are in the middle of a redesign, you need to make sure that your site is built with the best SEO practices in mind. This will allow your site to be easily crawlable by search engine bots,…
Read More3 Design Elements That Affect Your Bottom Line
If you are spending money on promoting your website online, it is only natural to expect more traffic to your site, which will, in turn, mean an increase in your number of sales. But attracting more customers to your site can be counterproductive if your website does not give off the right impression to the…
Read MoreBroken Links, SEO, and You!
Even if you have never heard the term “broken links,” you’ve likely come across one while surfing the internet. And believe it or not, chances are good that if you own a website, your site has had broken links as well. What are Broken Links, Anyway? Broken links are just what they sound like:…
Read MoreHow to Prepare Your Site for Higher Traffic and Maximize your SEO Success
So you’ve decided to start an SEO campaign for your business. Great choice! SEO can provide a lot of high-quality results that will help you achieve your business goals more efficiently than almost any other form of marketing. Now that you’ve made the decision to engage in SEO, however, there are a few things…
Read MoreTips for Speeding Up Website Load Times
With over 200 signals in Google’s algorithm that help to rank and deliver search results, it is easy for a website owner to focus on optimizing just a few of these signals and ignore a big majority of them. One aspect of their websites that website owners and webmasters tend to neglect the most is…
Read MoreThe Importance of a Website Header
There is one area of your website that is always there and customers the world-wide-web overall look in the same place to find out what a particular website has to offer. The header. We look there when we first arrive to understand what type of site we are on, we look there when we have…
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