Website
8 Steps to Create a Successful Holiday Promotion in 2017
The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that everyone else is also rolling out holiday promotions, meaning competition is heavy. To ensure that your campaigns stand out from the crowd, you need to pay extra attention to the…
Read MoreHalloween Marketing Tricks That Will Give You a Treat
Consumers are not the only ones who can receive treats at Halloween. Whatever your business, you can use tricks to deliver your message to a wider audience and increase sales. 1. Share the Halloween Spirit If you sell costumes, candy, or decorations, Halloween is easy. However, the majority of businesses provide products and services that…
Read MoreMake Sure Your Website Is Up To Speed For Holiday Traffic
Hundreds of thousands of visitors pouring over your website, thousands upon thousands all at the exact same moment clicking to purchase, clicking to find out more, clicking to contact you! Too many clicks! Not all of us can become online superstars overnight, but we dream of it don’t we? At least, I do. And because…
Read MoreHow to Increase Ecommerce Sales with Conversion Optimization
Optimizing ecommerce conversion rates is crucial to maintaining an influential online presence and increasing sales. Several businesses pay close attention to driving traffic. However, they fail to devise a successful sales funnel that helps increase revenue and profits. There are numerous variables that affect conversions. Therefore, it’s challenging to create a single conversion strategy for…
Read MoreHow Your Website Statistics Determine the Value of Your Site
Lately, I’ve been talking to quite a few different B2B marketing professionals about the different internet marketing programs and services that they offer. One of the biggest questions I keep asking is “What are the most important statistics you’re tracking on your client’s websites?” The answers vary wildly. Around 40% of the time I get…
Read MoreHow To Test Your Website’s Mobile Usability With Google
For tips on how to test your website’s usability from a variety of mobile devices, follow these various directions below. How To Use Google Search Console To Test Your Website’s Mobile Usability Login to Google Search Console www.google.com/webmasters Click on your website (learn how to set up Google Search Console here if you haven’t done…
Read MoreIs the Homepage Dead? Website Essentials to Make Your Homepage Relevant
The homepage was once considered the unrivaled window to the world for every website. But in 2014, magazines like Forbes and The Atlantic followed a report that showed homepage visits for one of the biggest news sites in the world, The New York Times, had fallen by almost 50%. Why? The culprit was social media…
Read More6 Smart SEO Tips to Keep Your Traffic When Redesigning Your Website
Redesigning your website might be a great way to attract more customers and boost your business but it might also cost you a lot. If you’re about to revamp your website, you should know that you might lose some of your natural search traffic. Confused about the topic of SEO and website redesign? This post…
Read More75+ Kick-Ass SEO Tips for a New Website Launch [Infographic]
Nirav Dave Founder | Capsicum Mediaworks, LLP Website: www.capsicummediaworks.com [email protected] For those who are just starting out in the online world, SEO or search engine optimization can be tricky. It involves a lot of ranking factors and comprises both on-page as well as off-page techniques, and as such, mastering them can at times be a little too tedious.…
Read MoreTop SERP Ranking Factors [infographic]
Google uses many different ranking factors to produce the results you see on a Google results page. We’ve put together a useful infographic to help keep all of these ranking factors straight. This infographic is not an exhaustive list of ranking factors. In fact, no exhaustive list of all Google ranking factors exist because Google’s…
Read MoreHow to Become an Authoritative Website
Google uses a complex algorithm to determine how to rank pages in its search results. One factor it considers is the authority of a website. If Google considers a website to be of high value, the search engine will consistently rank the site’s pages in higher positions than those of less popular sites. By showing…
Read MoreVital Considerations to Help Pick the Best Web Host for WordPress
Picking the best cloud hosting service can be hard. There are so many options to go with. The downside is that not all of them will guarantee you the support you need to run your online business or marketing campaign comfortably. If you are in the market for a hosting service, it is wise to…
Read MoreHow Does UI Design Affect UX? Learn to Make Your Website More Appealing to the Visitors!
Website design needs to be created with the goals of the client in mind so that it effectively contributes to the business. User experience needs to be improved so that when a potential customer visits your website, they leave satisfied and ready come back again. However, with poor design elements, UX can be spoiled, and…
Read MoreOff-Site SEO Factors That Impact SEO [Infographic]
Off-site SEO factors are the hardest to implement for your business, simply because you don’t have full control of what happens outside of your website. Yet they also provide some of the highest ranking signals that can quickly push your website to the first page of the search. Off-site SEO factors There are more than…
Read MoreDomain Factors That Impact Your Website’s SEO [Infographic]
When working on SEO, most businesses tend to focus on keywords and link-building and forget about everything else. While those are both certainly useful to your SEO, if your website’s domain is not set up correctly for SEO, you’ll set up a rocky foundation for all future SEO work. Your website domain is extremely important…
Read MoreOn-Site SEO Factors that Impact Your Website’s SEO [Infographic]
On-site SEO factors are signals on your website that influence how each page is ranked. Unlike off-site or social media SEO factors, you have almost complete control over all on-site factors. Are you optimizing your web pages the right way? You’ll find out in this article. On-site SEO factors There are more than 50 on-site…
Read MoreA Simple Guide to Database Security for Your Business Website
Over the last five years, concern over data breaches has been growing. This comes amidst the backdrop of huge data losses by big brands which have raised more concerns over the vulnerability of small businesses. Some of the large names who have faced the consequence of data breach include AOL, MySpace, Compass Bank, AT&T, NHS,…
Read MoreMigrating HTTP to HTTPS [Infographic]
Credit: On Blast Blog
Read MoreWhat to Avoid and Where to Focus When Creating Internal Website Links
What do you think of when someone mentions “The Wizard of Oz”? You might think of the main characters: Dorothy, the Tin Man, the Cowardly Lion, or the Scarecrow. You might think about some of the main landscapes of the movie, like the Yellow Brick Road or Emerald City. You might even think of memorable…
Read MoreThe Mobile-Friendly Website Checklist
Implement a Mobile Friendly Configuration (Responsive Web Design, Dynamic Serving, or Separate URLs) No Blocked Files All Content Plays on Mobile All Redirects are Suited for Mobile Redirect any Mobile Only 404s No Annoying Interstitials Relevant Cross Links Fast Loading Correct Viewport Settings Adequate Font…
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