Posts by Philip Anderson
5 Ways To Cut The Bounce Rate On Your Business Website
The time somebody spends on your website influences your search engine page ranking. The bounce rate on your website measures the percentage of visitors who clicked away after they first landed on a page, and, in theory, if customers โclick and goโ, your contentโs quality is questionable. As such, itโs always crucial to look for…
Read MoreHow to Harness the Power of Online Case Studies, Reviews and Testimonials
Online case studies, reviews and testimonials are now commonplace. Countless brands use examples of their customersโ positive experiences to help advertise and market their products and services, but the approach doesnโt always work. Internet customers are increasingly sophisticated. Where a positive review or endorsement may have once convinced somebody to press the โbuyโ button, online…
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