Website
4 Ways to Improve Your Google Ads Campaigns Today
Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the key to a profitable investment. To make matters worse, if…
Read MoreDiscussing SEO With Clients: Why A Website Redesign Enhances SEO Strategy
Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign enhances SEO strategies. However, if you try to redesign a site without taking SEO into account, you are going to face bigger problems down the road. Start Off by Discussing…
Read MoreHow to Grow Your Business with Boostability This Year
Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners must work to scale their digital marketing efforts right from the start. Attaining visibility can be the one factor that leads to longevity and is often the main…
Read MoreEnd Of Year Review: How Our 2018 Marketing Predictions Measure Up
It’s that time of the year when we all look back and take stock of what we did with our 2018. It’s been a busy year of evolving trends in digital marketing. We’re looking at our marketing predictions for 2018 and evaluating current trends to predict 2019’s trends in online marketing. Prediction: Greater Personalization of…
Read MoreThe Trouble with Website “Best Practices”
If you’re looking for ways to get more out of your website, a simple Google search will reveal tons of good advice. It seems like every web designer has their set of “best practices” to recommend that will change your business overnight. Many of these “best practices” are smart moves, but just because someone else…
Read More6 Vital Strategies to Boost E-commerce Sales During the Holidays
Online sales during the holiday season are expected to increase by as much as 22% over 2017. E-commerce is booming and shows no signs of slowing down. So how do you make sure that your business also can grow as well? If you want your e-commerce business to dominate the competition, you have to create…
Read More6 Google Analytics Metrics You Need to Keep an Eye On
Knowing how your website is performing is absolutely mission critical for any business online – which is why Google Analytics is such an important tool for marketers and small business owners. The problem is, it can get pretty overwhelming. GA collects a lot of data and you can manipulate and display that data in just…
Read MoreSpeed Up Your Website (And Improve Your SEO And The UX At The Same Time)
What’s page speed got to do with your search rankings and the user experience (UX)? Everything! Slow pages, time out errors, and unavailable websites are frustrating for shoppers. Those kinds of problems will send your visitors bouncing to one of your competitors before your page even has a chance to load. On top of that,…
Read More5 SEO Trends for 2018 and Beyond
Do your SEO strategies fail to attract traffic like they used to? Perhaps you’ve slipped down the SERP, and you can’t work out why? SEO trends have changed, and the last few years has seen some of the most significant shifts in the way that search engines assess your content. Have you heard of Google…
Read MoreHow to Prepare for Your Next Big Event by Getting Mobile Ready
Your website needs to be mobile ready if users are going to be willing to stick around and check out your content. Plus, being mobile ready will avoid penalization from Google and improve your SEO. The problem is what counts as mobile ready is always changing. If it’s been a while since you assessed your…
Read More6 Tips for Protecting your Business from Cyberattacks
The internet has empowered small businesses to break into far-flung geographies or hire talent from all over the world. It has connected small businesses to global suppliers, and ideas abound on the internet. But all this connectivity creates another, more sinister issue: cyberattacks. These can range from the destruction of infrastructure for online factories to…
Read MoreHow to Edit Google Local Features Direct from Search
Every day, users turn to Google to search for information. If you’re using SEO, your website and blog posts already appear in searches. By adding Google My Business to the mix, you can reach even more users in more ways. To make the most of the opportunity, claim your business on Google. Then, when you search for…
Read MoreHow to Build a Website Within Google My Business
Google now gives you the opportunity to build a mobile-optimized website within Google My Business. The site is free and easy to set up — Google will even walk you through the process. But, since you’re already here, check out the step-by-step below: Step 1: Get Started Head to “My Business Website.” As soon as…
Read More6 Easy-To-Use Design Resource Tools All Marketers Should Use
Let’s face it: the best marketing campaigns must be visually stimulating because of the digital age we live in. That’s because we are much more likely to retain information that is presented with a visual component. While we only remember 10% of the information we hear after three days, we remember 65% of information paired…
Read MoreApril 2018 SEO and Social Update
General Trend March has been the best month for Boostability in terms of rank gains this year. This is mostly thanks to a large Google algorithm update. Below we will go more into depth on the update and what we suspect has changed. I will also cover some basics of underperforming accounts to help you…
Read MoreHow Do I Generate Leads for SEO, Social, and Website Builds?
As a digital marketing agency, it is extra challenging for you to generate leads, as your competition is businesses with expertise in lead generation. The good news: there are prospects out there looking for an agency like yours. All you need to do is ensure that they find you and then choose you over anyone…
Read MoreContent Marketing As Part Of Your SEO Strategy
Content Marketing is focused on reaching the public through creative, valuable content that’s relevant to what you do. Instead of selling something, content marketing provides consumers with information that’s truly engaging and useful. How do you marry that with SEO? Easy. You just have to get out of the mindset that says “sell the product”…
Read MoreThe Anatomy of a Perfect About Us Page [Infographic]
Your website should always have a goal. Whether that goal is getting email subscribers, event sign-ups, or making a sale, you should always be thinking about ways to get users to achieve this goal. One of the easiest ways to inspire trust with your visitors and potential customers is with your About Us page. This…
Read MoreNovember 2017 SEO and Social Update
I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it is being actively tested and developed. Google also announced…
Read MoreHow to Analyze Your 2017 SEO Success
A couple years ago I got some advice that led to me starting a bit of an unusual habit. Every night, after I’ve plugged in my smartphone and before I start dreaming of sugarplums, I lay in bed and ask myself two questions. (If I could insert a drum-roll into a blog post, this is…
Read More