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Boosting Sales: What Are Dedicated Landing Pages and How to Create Them
The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are your competitors getting better at digital marketing – but the customers are getting smarter and more specific as well. The more the world of online sales evolves, the more important…
Read MoreHow to Capitalize on Your Down Website Traffic from COVID
I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in the past few months. There’s varying degrees of optimism or sense of being overwhelmed that accompanies these conversations. With limited interactions, that means limited business. It has meant less overall…
Read MoreDo I Want More Website Leads or More Traffic?
Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your website and your business. More leads mean more business through the door. But which one is better? Let’s go through the list and talk about how to maximize reach in…
Read MoreWhy is a Link Portfolio Important?
In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links, or backlinks, or external links, or link portfolios. That word shows up a lot. And all those terms can mean essentially the same thing. You might be asking yourself why it’s important. Why do links…
Read MoreHow to Choose the Right Images for Your Site
In our social media world, millions of people spend hours trying to get the perfect picture to post online to share with their followers and friends. Or during the quarantine, how many of us have taken a million photos of our pets or our kids. Believe it or not, but that’s the kind of effort…
Read MoreA COVID-19 Case Study: Majestic Meat Business Shift Success
During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change their priorities and find ways to stay afloat. One small business in Utah found a way to actually thrive in the current environment. They’re giving us a great example of…
Read MoreKey Metrics To Track To Determine If Your Website Is Successful
The internet revolutionized how consumers make their purchases, which means your website is more important than ever. It’s not just online shopping, either. Studies show that when buying in-store, 82% of smartphone owners research on their devices. With so much riding on your online presence, you need to optimize your site. How can you tell…
Read MoreCommon Website Header Requests and Why You Should Avoid Them
As a website designer and strategist, I see many requests come through from our small-business clients asking to make changes or add an element or more to the website header. Several of these requests don’t help achieve the company’s goals and could hamper a website’s conversion potential. Here are several of the common requests our…
Read More11 Things Every Web Designer Needs to Know About People
I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided to write a TL:DR version of it, highlighting the information that stood out to me and that can be easily applied to web design. With no further introduction, here are my takeaways. #4 –…
Read MoreWhat Are Alt and Meta Tags and Why Are They Important for SEO?
Marketing is a dynamic field in which to work. Strategies that do well today may get thrown out tomorrow. This may result from changes to how consumers shop, new technological advancements or updates to AI algorithms. These changes keep marketers on their feet. They also prompt business owners to work with marketing agencies that keep…
Read MoreThe 7 Pages You Need On Your Website
Web design is incredibly important for every kind of business. The internet has revolutionized how people make purchases, and its effects reach further than just online orders. According to recent studies, 82% of smartphone owners use the internet to inform their in-store purchases. To make the best impression on customers, you need a professional, well-made…
Read MoreYou Ain’t Got No Alibi: How to Fix Your Ugly Website
A good website is a mix of elements that are both functional and artistic. You want to turn your website visitors into customers, but you also want to have an easily navigated site that the search engine crawlers can easily index for better search results. The best web design is easy to navigate and has…
Read MoreWebsite Design Affects SEO. Here’s How.
When it comes to SEO, few people consider how design affects ranking. In fact, even when told that it does, it may not seem to make logical sense. After all, isn’t website SEO mostly about keywords? What could web design and SEO possibly have in common? How can they affect each other? Business owners who…
Read More6 Secrets Your Web Designer Won’t Tell You (But We Will)
Have you decided to start up a new website or completely redesign your current website? If so, it’s important to learn how to maximize the effectiveness of your design so you can get the most benefit from it. Contrary to popular belief, it’s not good enough for your website to look cool. To bring in…
Read MoreSales Support in the Tech Industry: Why You Need It
Technology is a rapidly changing industry. What is new today could be quickly ousted tomorrow. In spite of this volatility, tech companies are some of the wealthiest in the world. Among the elite are Google, Microsoft, Apple and Facebook. All of these companies have different sales processes, which may or may not involve sales representatives…
Read MoreThe Secret Relationship Between Website Building and SEO
Every minute, the internet gets bigger by 380 websites thanks to the ever-expanding list of website building platforms. These tools help people create websites without much technical experience. This is an attractive option for many business owners. With more and more people searching for business online, a great online persona is more important than ever.…
Read MoreMobile First Indexing Has Arrived: 8 Ways Your Site Can Benefit
Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the globe who are looking for everything from advice on how to handle personal relationships to finding a local coffee house. Google is a part of most people’s everyday lives and…
Read More11 Magic Keys to Unlock the ROI Riches of SEO
To the uninitiated, Google can seem mysterious. It’s almost like a magical, all-powerful force that guides your destiny based on your worthiness. Your fate of prosperous abundance or grim failure is in the hands of this unseen force that guards its secrets jealously and rewards only the cleverest of champions with its unfathomable power of…
Read More8 Tips on Designing Landing Pages That Retain Customers
If you want to drive sales of a marketing product or service, no tool works quite as well as designing landing pages. This standalone web page serves no purpose other than to sell that single thing. It doesn’t link to other pages. It’s not a product page. It’s a mini celebration for this one product.…
Read MoreSEO Acronyms Your Small Business Owners Need To Know
As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a number of essential terms that your SMBOs should know…
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