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User Experience and SEO: What You Should Know
This article was originally published in April 2022 but was updated on August 25th, 2022. Google considers many factors when ranking sites, such as link building, keywords, and high-quality content. Early on, marketers stuffed web pages with keywords (keyword stuffing) to rank well in SERPs. SEO is no longer this simple as Google continues to…
Read MoreHow to Diagnose Google Traffic Drops and Fix Issues
Website traffic is key for your business to grow your online presence, and build a solid customer base. As you monitor your traffic tracking platform (like Google Analytics), you may come across steep drops in Google traffic. Some traffic drops are completely normal due to time of day/year, consumer trends, etc. In this article, we…
Read MoreBreadcrumb Navigation: Top Reasons Why You Need It for SEO
This article was first published on December 2nd, 2020, and was last updated August 2022. What are navigation breadcrumbs? We’re not talking about dehydrated bread particles utilized to coating fish sticks or walnuts. Breadcrumbs in web design are used to facilitate navigation apart from the primary navigation menu. It’s a listing of components in the…
Read MoreA Guide to Google’s Featured Snippets and How to Land Them
This article was originally published in 2019 but was updated on July 5th, 2022. Getting your website to Google’s first page takes persistence and an understanding of how search engine result pages, or SERPs, work. The higher your ranking, the better your visibility. This can lead to increased clicks as more people visit your page.…
Read More301 Redirect: Do 301 Redirects Affect SEO?
Do 301 redirects affect SEO? In this article, we will discuss the purpose of 301 redirects, how to implement, and how they affect SEO.
Read MoreHow to Set Up Google Search Console
This article was originally published on June 10th, 2021 but was updated on May 19th, 2022. Google Search Console is a valuable tool for SEOs and webmasters alike. It provides a great deal of data and information that can be used to further enhance your website’s positioning on search engine results pages (SERPs) and user…
Read MoreWhy SEO Building and Success Doesn’t Happen Overnight
When you launch a new business and website, your goal is to get as many potential customers as possible. Besides traditional marketing, organic search results through the use of proper keywords and search engine optimization (SEO) will help your business thrive. Proper SEO is not an instant process though. Instead of waiting a couple of…
Read MoreWhat Makes an SEO-Friendly Landing Page?
As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate your value proposition to prevent your marketing campaigns from drowning in this chaotic landscape. An SEO-friendly landing page keeps your visitors focused on one campaign to increase conversions. This standalone web page is different from…
Read MoreWhat You Need to Know About Ranking on Other Search Engines Besides Google
At the moment, you have a handful of search engines now that do what dozens did when the internet first rose to power. Google still holds a majority of all search traffic. But Amazon and Youtube are now considered search engines in their own right, catering just to video or products. Microsoft’s Bing has taken…
Read More10 Ways to Increase Page Views in WordPress
This article was first published on Mar 14, 2017, and last updated in October 2021. As a WordPress site owner, you always worry about how to encourage web visitors to stay on your site longer. Whether you are an experienced user or just a beginner, make sure you give your potential visitors a rich and seamless…
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