Social Media
Introducing the Twitter Ad Subscription Program for $99 a Month
Twitter has long had the problem of a gap between power users and casual users on the platform. Its new solution: a subscription service for ads. If you’ve promoted tweets in the past, you may have received an invitation to join the new Twitter ad subscription program. Twitter is asking users to take part of…
Read More7 Ways a Positive Online Presence Impacts Your Small Business
You might not be selling your products online or even trying to attract global customers, but as a small business owner, you cannot afford to ignore the importance of having a positive online presence in today’s digital world. Still, many small businesses do not understand the growing importance of a strong online presence. They underestimate…
Read MoreAmazon Spark: Competition for Instagram and Pinterest?
After several months of beta testing away from the public’s eye, Amazon released a social media platform called Amazon Spark. Spark sets up the online retailer to compete with Instagram and Pinterest. While Spark is currently available only to U.S. users on the Amazon iPhone app, it will reach users in other countries and on other operating systems…
Read More5 Marketing Ideas to Boost Sales for the 4th of July Holiday
Summer is a valuable time to test new marketing ideas before the big holiday shopping season arrives. Start by testing some of these ideas during a summer holiday, like the 4th of July. This is a great opportunity to see if any of your fun concepts, along with clever content and interesting partnerships, can drive…
Read MoreThe Beginner’s Guide to Facebook Analytics
Anyone with a Facebook Page has access to Facebook Insights, an analytics service that supplies information on a number of data points. All the metrics have the potential to help you understand how your audience is interacting with your Page and your content to improve your strategy. The sheer amount of data in Insights can…
Read MoreTop SERP Ranking Factors [infographic]
Google uses many different ranking factors to produce the results you see on a Google results page. We’ve put together a useful infographic to help keep all of these ranking factors straight. This infographic is not an exhaustive list of ranking factors. In fact, no exhaustive list of all Google ranking factors exist because Google’s…
Read MoreWhy Should You Care About Facebook Workplace?
It seems like every time a company comes up with a new concept online, Facebook steals the idea. One of the latest in this trend is Facebook Workplace, a tool very much like Slack. Workplace uses the social media platform to bring companies all the same capabilities as Slack, meaning you now have a valid…
Read MoreGoogle Local Guides — Going the Same Way As Yelp?
Google Maps is a useful tool to business owners and consumers alike. It not only helps users find businesses near them, but also offers greater visibility for business owners. Although Google Maps does feature ratings and reviews, traditionally most users would turn to Yelp for a better indication of the quality of a business. This…
Read MoreHow To Market To Your Audience Using LinkedIn?
The marketing process has changed significantly since the shift to digital. Now, consumers tend to make contact with a sales team when they are already 90 percent through the purchase process. To bring these potential customers your way, you need to attract them early in the decision process. You can do that by providing them…
Read MoreUpgrade Your Twitter Marketing With These 7 Proven Ways
While people have acknowledged Facebook as a platform for business and personal communication, Twitter occupies a different space in business communication and operates by its own set of rules. You need to learn how to write tweets, when to publish them for maximum visibility, how to boost your engagement on the site, and how to stimulate…
Read MoreHow to Produce Juicy Facebook Posts That Catch Eyeballs
Today’s market has become flooded with brands, companies, and businesses who are trying to make their way to the top of the social media news feeds. Everyone who is selling, producing, or providing any type of service wants their piece of the proverbial cake. Obviously not everyone succeeds. Some companies have spent thousands of dollars…
Read MoreWho Should Use LinkedIn Ad Campaigns?
While Facebook leads the social media world by a landslide, LinkedIn has its own unique benefits which carve out a place for it in the market. The platform focuses on business professionals, creating an audience that Facebook and other popular platforms can’t provide. If you’re wondering if you should be using LinkedIn to create a presence,…
Read MoreSocial Media Factors That Impact SEO
Social media is often an overlooked part of SEO, yet it plays an important part in ranking your website in the search. Working on your business’ social media profile not only helps your business rank better in the search, but it can also: Brand your business Increase social proof Build an online community Increase website…
Read MoreHow To Use Additional LinkedIn Features To Your Advantage
One way LinkedIn stands out from other social media platforms is through its additional features. These features are designed to help you gain more from the site. Two examples are Pulse and the Partner Programs. The first helps you find the content most beneficial to you and allows you to learn more from experts in…
Read MoreNew Instagram Reporting and More
Although content for Instagram may seem fresh and impulsive, it is anything but for brands. To ensure you reach the right audience at the right time, you need a strategy that defines when and what you publish. Part of this strategy should involve monitoring your efforts — checking what works and where you could make…
Read MoreSocial PPC: How To Boost A Facebook Post
Q: Where do you go to boost posts on Facebook? A: First, make sure you are logged in as an admin on the Facebook Page that you manage. If you are logged in as an admin, you’ll see a blue button at the bottom corner of a post where you can individually boost a post’s…
Read MoreHow to Improve Your Business Success with Facebook
Whatever industry you are in, Facebook is one of the best options for improving your online visibility. You can use the site to attract new customers, retain current ones, and create the brand image you want for your business. However, the site will only bring your business success if you use its tools and features…
Read MoreA Beginner’s Guide to Facebook Advertising Costs
When marketers start using online advertising, they want to know how much their ads will cost. This is key to ensuring they remain within their budget. Unfortunately, there is no single price for Facebook ads; instead, costs depend on a variety of factors. The good news is that ad prices, to an extent, are under…
Read MoreYour Look Inside: Facebook Ranking Factors
Is your business already on Facebook? If you answered yes then you are on the right track. With Facebook’s 1.6 billion person user base which spans around the world, not being on the platform is a disadvantage that most businesses just can’t afford (and wouldn’t want to miss anyways!). Furthermore, their ad platform is among…
Read MoreHow Social Media Helps You to Start a Business Through Crowdfunding
One of the major things the Internet has given to business in recent years is the ability to crowdfund a startup or project, mostly thanks to the power of social media. Instead of pitching your ideas to investors and venture capitalists, most of whom may not take to your business ideas like you’d initially expect,…
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