Social Media
How to List Your Phone Number for Google Maps
Note: Some content in this post may be out of date, you can see a more comprehensive and updated version of this post here. If you want your local business to appear in search results and on Google Maps, you need to follow the guidelines set out by Google, which include recommendations for your phone…
Read MoreTop 6 Effective SEO Strategies For 2017
With an influx of new strategies coming up in the realm of SEO, it is essential for marketers to keep up. The top SEO strategies that worked before do not work any more, despite the basics being the same. If you are keen on exploring digital marketing knowledge, you need to get your site up, running, and…
Read More8 Ways to Measure Your Social Media Strategy
Just like every other aspect of your marketing campaign, you need to know if your social media strategy is on track. Measuring certain metrics will tell you key information about what is working well and where you need to make improvements. Too many businesses believe they can manage social media through intuition alone. Others are…
Read MoreHow to Use Messenger Bots on Facebook
Advertisers on Facebook are already taking advantage of the new Messenger bots to start promoting and selling their products and services through messages with their prospects. If you are already advertising on Facebook, you just need to comply with the new rules for standard messaging for three months. If you are a new advertiser, Facebook…
Read MoreCongratulate Snapchat and Pinterest on the birth of the new Instagram
Great news! Instagram is currently testing shoppable posts with a small group of iPhone users in key areas of the U.S. market. Currently, the test features an image with up to five products. By tapping the image, a small window will pop up with limited information about each product. Similar to tapping an image with…
Read MoreFacebook Ads Continue to Play a Greater Role in Online Marketing
Facebook relies on ads to bring in revenue and keep the social media platform free for its more than 1 billion users. The latest stats on Facebook ad spending show the strategy is working. Plus, increasing engagement for ads, along with an update for ad placements, is all good news for marketers. Increase in Facebook…
Read MorePinterest Grows Its User Base By 50 Percent
Almost exactly one year ago, Pinterest met a milestone of 100 million users. This year, that number is up by 50 percent to 150 million. How Does Pinterest Compare to Other Social Media Platforms? Pinterest still has far to go to ever compete with the largest social media sites. Compare its user base to that…
Read MoreTwitter Removes Media From Its 140 Character Limit
Making your next tweet fit into 140 characters just got a bit easier. Twitter announced Monday that they are removing photos, videos, GIFs, polls, and Quote Tweets from counting towards your character total. However, links will still count in your 140 characters. https://twitter.com/twitter/status/777915304261193728 Current Twitter users having been holding their breath since May waiting for…
Read MoreInstagram’s New Stories Update
Instagram boasts over 500 million active monthly users performing around 300 million daily activities! If you are not using the platform to build a presence for your business, the new ‘Stories’ update gives you even another reason to do so. What are Stories? Instagram is typically known for their beautiful photos, short captions, and hashtags.…
Read MoreAbout Facebook’s New Business Page
In the past few months, Facebook has tested a number of different designs for their new business page. Different organizations reported various layouts. It now appears Facebook has begun to implement one particular design though. Of course, change is often not something we all take to very easily, especially if we have gotten used to…
Read MoreFacebook’s Ranking Factors You Need to Know
Have you ever wondered what determines which updates you see in your newsfeed on Facebook? You may have had an experience where a friend sees an update from a particular person that you missed when you were both scrolling through your feeds at the same time. Or maybe you wonder how all of the updates…
Read MoreHas Google+ Lived Up to Its 2011 Hype?
It was the summer of 2011. After three unsuccessful projects—Google Buzz (2010–2011), Google Friend Connect (2008–2014), and Orkut (2004–2014)—Google attempted for the fourth time to start a social network. The hype surrounding the release of Google+ was real and really big. On Boostability’s own blog, we wrote: “It’s been just a few weeks since Google+…
Read MoreHow Active Are Facebook Users Really?
Recently, you’ve considered advertising your business on Facebook. You’re looking for a new way to attract customers, and other business owners have mentioned the positive effects of using Facebook. But you’ve also noticed that people aren’t talking about Facebook as much as they used to. Instead, you hear kids talking about Instagram, Twitter, and other…
Read MoreHow Brands Have Transformed Snapchat
I never heard of Snapchat, a video messaging application, until the end of 2013. I understand why it hadn’t made it on my radar. I wasn’t jumping to add more social media to my life when I already had Facebook, Twitter, Tumblr, Pinterest, and LinkedIn. Plus, at its start, Snapchat was slightly notorious. Since the…
Read MoreWhy Organic Social Media Followers Are Better Than Paid
Businesses face numerous decisions every day regarding the best ways to build their online presence, structure their social media strategy, and engage with customers online. Organizations new to social media worry that a lack of social media followers will undermine their credibility, deter others from following their account, and generally make them look foolish. Even…
Read MoreA Recap of Flight 2015, Twitter’s Developer Conference
The audience in the Bill Graham Civic Auditorium was restless and fidgety. The 10 a.m. start time had come and gone, but Twitter’s 2015 developer conference had yet to kick off. Attendees who were live tweeting the event begged their followers for patience. They did not have to wait long. At 10 minutes past the…
Read MoreFacebook Creates The “Lead Ad”
A few months ago Facebook began testing improvements to their Lead Ads. These improvements are now available to any business advertising on Facebook, effectively simplifying the collection of potential customers based on a set of customizable parameters. What is a Lead Ad? Basically, a Lead Ad provides a simple way for users to complete forms…
Read MoreWho Would Win If the Emmy Awards Were Judged by the Show’s Marketing Campaign?
The Emmy Awards will air this Sunday. Beautiful actresses will saunter down the red carpet in elaborate gowns. Andy Samberg will crack (sometimes funny) jokes. And talented individuals from the television industry will walk up to the stage, receive a golden statuette, and either inspire or bore us with their thanks. As much as I…
Read MoreHow To Start With Social Media: Facebook, Twitter, and Instagram! Oh, my!
For small businesses just starting out, creating a presence on social media can seem overwhelming. You know you need to do it. You know it’s important. But where do you begin? Simply creating an account on Facebook, Twitter, Instagram or Google+ isn’t enough. Social media is about sharing, interacting and building a following. The first…
Read MoreHow Matthew McConaughey Reinvented His Career with the Help of Social Media
Unless you’re living under a rock, I’m sure it comes as no surprise to hear that Matthew McConaughey continues to sweep at award ceremonies. In the last few years, he’s won (or been a favorite to win) just about every professional version of the “Most Likely To Succeed” and “Best Man On Campus” titles of college days. But have you given…
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