Social Media
End Of Year Review: How Our 2018 Marketing Predictions Measure Up
It’s that time of the year when we all look back and take stock of what we did with our 2018. It’s been a busy year of evolving trends in digital marketing. We’re looking at our marketing predictions for 2018 and evaluating current trends to predict 2019’s trends in online marketing. Prediction: Greater Personalization of…
Read MoreHow To Repurpose Content for Legendary ROI
One goal that all marketers should aspire to is improving return on investment. Strong writing, creative presentations, and beautiful videos are all great, but at the end of the day, it’s still a business. And your business needs results if you want it to grow and stay relevant. The ROI calculation is pretty simple: you…
Read More9 Ways to Capitalize on Small Business Saturday
Small Business Saturday remains a relatively new concept in the retail world. But it shouldn’t be. You’ve likely heard the term that small businesses are the backbone of the U.S. economy, and are actually the biggest employers in the U.S. That’s actually true! Townsquared reports that there are 28 MILLION small businesses in the United…
Read More4 Practical ways to use storytelling in your marketing
Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years. Stories are used to make sense of the world…
Read MoreDon’t Troll the Wrong Customers: 5 Ways to Unmask Your Content to the Right Audience
Grabbing the attention of users who will never convert is a nasty trick — whereas attracting the right audience gives everyone a treat. With a great content strategy, you can ensure that your efforts are never wasted on ghouls but help you find users who will remain customers long after Halloween. 1. Lure Them Into…
Read MoreSnapback: How Snapchat Re-writes The Rules For Marketing
It wasn’t long after Snapchat’s debut in 2011 before a few innovative brands leaped on board and found ways to make the platform part of their marketing strategy. Those brands quickly transformed Snapchat from an app that was purely a social toy into an important marketing influencer, especially among Millennials. Now, Snapchat is the one…
Read MoreCutting Through the Noise: Why Twitter’s No-Duplicate Policy is A Blessing in Disguise
Are you struggling to reach your audience on social media and wondering what you can do? You’re not alone. Social media is now a difficult place to be seen and heard. So, what tactics should you use to break through and which should you skip? One approach making recent news is the practice of repetitive…
Read MoreShould You Write for LinkedIn or Your Own Blog?
In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn more advantageous for a brand than publishing on its…
Read MoreAugust 2018 SEO and Social Update
It’s that time again for another SEO and social update around our performance, the search and social industry, and key articles. Our overall SEO performance for the month of July remained positive. We did see one major spike in our data around the 8th of July through the 12th. The spike correlates with the announced…
Read MoreThe State of Marketing: Halfway Through 2018
With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently. Take a look at these different predictions of where we thought we would be versus where we are today in online marketing. Earlier, we made some predictions about where we thought…
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