Social Media
Content Marketing As Part Of Your SEO Strategy
Content Marketing is focused on reaching the public through creative, valuable content that’s relevant to what you do. Instead of selling something, content marketing provides consumers with information that’s truly engaging and useful. How do you marry that with SEO? Easy. You just have to get out of the mindset that says “sell the product”…
Read MoreHow to Get Started on Pinterest for Business
With more than 150 million monthly active users, Pinterest is an important social media platform. If much of your target audience is on the platform, you must consider creating a Pinterest for business account. Even if your offerings are not especially visual, you can find ways to express your personality on the platform. 1. Create…
Read MoreMarch 2018 SEO and Social Update
Here is our monthly SEO and social update! General Trend We had a great month for rankings, with an overall positive page one rank trend. We had a few fluctuations and spikes throughout the month. Our rank 1-10 was fairly stagnant while our page one rankings continued to rise. This could indicate some expansion of…
Read MoreFacebook Changes the Ability to Customize Images
Facebook has been putting several new strategies into action to prevent misinformation from spreading over the platform. One of the latest of these changes is the ability to customize images. Although the update was announced last year, it has only just now gone into play. What Happened? The change applies to the Graph API with…
Read MoreGoogle My Business Adding Like Crazy to Small Business Tools
Google My Business is making life even easier for small businesses, helping them to improve their presence online. Recently, Google My Business added several tools and updated some features to further enhance usability. Adding Descriptions for the Local Panel Business owners can now add their own description to appear in the local panel in…
Read MoreFebruary SEO and Social Update
January was a great month for Boostability. It was also very eventful for the SEO industry. This month I wanted to cover the general trend we are seeing around Google Algorithm changes. I will also cover the newest version of Google’s Search Console along with the usual key articles for SEO and social media. Overview…
Read MoreHow To Create A Lookalike Audience On Facebook
Last Update: September 13, 2019 There is nothing we marketers love more than easy optimization. Thankfully, Facebook has been hard at work amplifying the use of their advertising platform with some of those easy-to-use tactics. Facebook’s New Lookalike Audience Setup For those familiar with Facebook advertising, you may notice that “Lookalike Audiences” are now promoted…
Read MoreHow To Install Facebook Tracking Pixels
Are you ready to install a conversion pixel or tracking code on your website in order to allow Facebook to know who visits your site? Before you get started, let’s discuss how conversion pixels work. When a visitor comes to your website, even not directly from Facebook, a conversion pixel can tack him or her.…
Read MoreWhat Kind Of Marketing Material Does Boostability Have For Me?
At Boostability, we love to help businesses of all sizes succeed–particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability. This article is an introduction to what you can find…
Read MoreGoogle My Business Video Uploads Now Available to Business Owners
Previously, only customers could add videos to a local business listing. At the beginning of the year, some businesses started reporting that they were seeing the option to upload videos to their Google My Business accounts. Google has now announced that this feature is out of testing phase and available for everyone. Adding Videos to…
Read MoreDecember 2017 SEO and Social Update
Here is the SEO and social update for last month: General Rank Trend Over November we had a wild ride when it came to rankings. There was a ton of volatility and shifting in our ranking data. Overall our trend was positive but we did experience some major fluctuations during the month. In reviewing our…
Read MoreNovember 2017 SEO and Social Update
I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it is being actively tested and developed. Google also announced…
Read MoreFacebook Live – Who Should Use It And What For?
Facebook introduced the Live feature back in 2015. Along with Snapchat and Instagram stories, Facebook Live allows brands to communicate with their followers in a more instant fashion. As users engage most readily with video content and, particularly when we’re looking at younger generations, seek a more “authentic” side to the brands they associate with,…
Read MoreHow to Run a Great Holiday Social Media Campaign this Season
In the next couple of months you are going to be launching your holiday campaign via social media. You are excited and know that this period is one of great opportunity. The problem is that all the other companies also know this and they are also getting ready to launch their holiday campaigns. This makes…
Read More8 Steps to Create a Successful Holiday Promotion in 2017
The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that everyone else is also rolling out holiday promotions, meaning competition is heavy. To ensure that your campaigns stand out from the crowd, you need to pay extra attention to the…
Read MoreOctober 2017 SEO Update
There’s a lot of good news for the month of September! For starters, it was yet another overall positive month for Boostability SEO performance, with 26/30 days of positive rank changes. For this month’s update, I want to discuss our general ranking trend for most keywords and give some context and detail to what we…
Read More5 of the Scariest Marketing Mistakes Made in 2017
You are sitting at your computer when suddenly the air seems to get colder, the lighting a little darker and chills run up your spine. Despite the time of year, it’s not a ghost and it’s not the fact that you just realized you forgot to get candy for the trick-or-treaters either. You just noticed…
Read MoreTrolls’ Tricks Are No Treat on Social Media
Unfortunately, trolls no longer just come out at Halloween — they are a year-round annoyance. If you have a presence on social media, you will surely have had to deal with trolls at times. Although some social media platforms are improving the way they handle trolls (especially YouTube), others, like Facebook, are getting even worse.…
Read MoreFacebook Targets Ads According to Retail Store Visits
By now, everyone is used to seeing ads that match their online behavior. Facebook is now going to take this step further, targeting users according to what brick-and-mortar stores they visit. Currently, the feature is still in the testing phase, but you can expect to see such ads soon across Facebook and Instagram. The move…
Read MoreFacebook Adds ‘Donate Now’ to 360 Video to Boost Non-Profits
People often look at virtual reality as a “Gamer’s Only” club. However, newcomers and enthusiasts will quickly find that the non-profit space is taking VR into their own hands. To aid nonprofits, Facebook is bringing its Donate Button and Scheduled Live features over to its live 360 video service. Naturally Facebook hopes to drive 360…
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