5 Steps to Making Live Videos That Further Your Branding

Live streaming Social media minimal icon. 3d rendering

As social platforms increasingly reach into more areas of our lives, content creators embrace new interactive ways to promote their brand. They know that it’s not enough just to showcase great products, but also to start a friendly, face-to-face conversation with audiences. Among the different types of content, a live streaming session is one of…

Read More

PR Boosting Your SEO Strategy

isometric vector icon on a yellow background, business loudspeaker signe, web and seo attraction

There are several different factors that affect your business’s overall success. As we continue to rapidly move forward into the digital world, it is very important for your business to not only have a digital presence but to operate successfully online. That success includes the trust of your current or potential customers. Along with the…

Read More

Reach New Customers With Messaging App Marketing

consumer messaging app marketing

Since its creation in 1996, instant messaging has revolutionized communication. Nowadays, global conversation is an accepted and often expected part of daily life. With such high prevalence among consumers, is your company taking advantage of IM’s marketing capabilities? If not, you’re missing out on a golden opportunity.   What Is Consumer Messaging Marketing? Simply put,…

Read More

SEO & Social Media: YouTube

Trying to make an impact on YouTube is no small feat. YouTube SEO can be a challenge, since the web’s biggest video platform sees approximately 500 hours of content uploaded per minute. That’s a lot of competition. So how do you stand out from the billions of creators? Fortunately, there are strategies you can use…

Read More

SEO & Social Media: Amazon

When we think of SEO, it’s often in a narrow way. Of course, you want your website to have high search engine rankings. But it’s not just your site you should have concerns about. If you sell products through an Amazon page, you want that storefront to perform well, too. Amazon is a profitable yet…

Read More

SEO & Social Media: Why Google Isn’t the Endgame

seo and social media

When it comes to search engine optimization, Google is the King of Visibility. For many companies, SEO campaigns are not acknowledged as successful unless Google agrees. This means a web page or blog should appear within the first few pages of results for a relevant query. Your search engine ranking is important. However, you shouldn’t…

Read More

Don’t Fall Victim to These 7 Deadly Digital Marketing Sins

Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many channels presents a unique set of challenges for businesses trying…

Read More

How to Use LinkedIn to Find Marketing Partnerships & Contractors

How to Use LinkedIn to Find Marketing Partnerships & Contractors

Finding LinkedIn marketing partnerships isn’t as difficult as it sounds. LinkedIn differs from all other social media platforms in a couple of ways. For one thing, it is designed for purely professional purposes. For another, it helps you connect with people and businesses who don’t yet know you, rather than just allowing you to stay up…

Read More

A Guide to Late-Game Holiday Remarketing

A Guide To Creating Late Holiday Remarketing Ad Campaigns

This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before Christmas, so there’s still plenty of money to be…

Read More