SEO
How To Verify You Have the Proper Robots.txt File
This article was last updated on 5/17/21 If you have a website or are involved in online marketing, you’ve likely heard about the robots.txt file. When implemented incorrectly, this file can have very negative and unintended consequences, such as blocked pages and resources. Imagine trying to rank for a keyword on a page that Google…
Read MoreThe “Fred” Google Algorithm Update Explained
What is the “Fred” Google Update Anyways? There has been a ton of movement within Google SERPs (Search Engine Result Pages) lately. We have seen dramatic ranking changes that are practically reversed, seemingly overnight, with little to no information or confirmation coming from Google themselves. That doesn’t deter Search enthusiast and experts from constantly asking…
Read MoreHow Do I Install Google Analytics?
If you’ve made it to this blog post, you are at least interested in and understand the general idea behind Google Analytics. This basic post will show you how to install Google Analytics and why it is important to do so. In future posts, we will explore the individual tools within Analytics. 1. Create a…
Read MoreHow Voice Recognition Will Impact SEO?
Voice recognition technology is nothing new. However, it has only recently become popular. When Apple released Siri, few users took advantage of the function — in 2013, only 15 percent of iOS users reported using it, according to a poll from Intelligent Voice. Now, in 2017, these numbers have drastically changed, with 55 percent of…
Read More8 Ways Multi-Location Businesses Can Diversify Local SEO Pages
Are you a local business that provides services to multiple locations? If so, then you already know how optimizing your website for SEO can be quite tricky. To improve local search results, most companies set up supplementary webpages for each location they serve. Unfortunately, the practice of creating multiple webpages for the same services in different locations…
Read MoreBoostability: March 2017 SEO Update
We can’t believe it is March already, and we bet you’re feeling the same way. In 2017, we have brought you regular SEO updates direct from our own, internal software platform where we monitor over 17,500 client accounts for consistencies that would determine changes in Google’s search algorithms. Through our own data, we are able…
Read MoreTop SEO Questions From Small Business Owners
I have been involved with SEO since 2009, mostly working with small business owners. During that time, I have answered thousands of SEO questions. I usually respond, “It depends.” So many individual factors influence the prioritization of SEO tasks. You have to take into account the individual business and website. I have compiled a list…
Read MoreWhat to Avoid and Where to Focus When Creating Internal Website Links
What do you think of when someone mentions “The Wizard of Oz”? You might think of the main characters: Dorothy, the Tin Man, the Cowardly Lion, or the Scarecrow. You might think about some of the main landscapes of the movie, like the Yellow Brick Road or Emerald City. You might even think of memorable…
Read MoreSEO Made Simple
There is no shortage of ways to market your business and promote your products or services online. But when it comes to growing businesses, there is a reason why most marketers keep coming back to SEO: Because it works. If you have a hard time grasping the concepts of SEO and you don’t know how…
Read MoreWhy Link Building Still Matters in SEO
Is link building dead? To keep things simple: no, not even close! Links remain a vitally important factor for SEO and have a strong correlation with first page rankings. John Mueller created waves when he stated that link building could lead to more harm than good and asked marketers to avoid it in general. Link…
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