SEO
Boostability’s April 2017 SEO Update
March had some big shifts (Yellow Box) at the beginning of the month that eventually calmed down. I would attribute this to the continual increases in certain Google Algorithm factors (like slowly increasing the value of citations over time, etc.). Since we didn’t see a dramatic shift after the increased fluctuation (Red Arrow), it most…
Read MoreResults for the 2017 Local Search Ranking Survey
There was no Local Search Ranking Survey in 2016, meaning the results for this year are more important than ever. Before turning to the results for this year and comparing them to 2015, it is necessary to understand why these findings matter to you. Why Does Local Search Ranking Matter? If you want to attract…
Read MoreUpgrade Your Twitter Marketing With These 7 Proven Ways
While people have acknowledged Facebook as a platform for business and personal communication, Twitter occupies a different space in business communication and operates by its own set of rules. You need to learn how to write tweets, when to publish them for maximum visibility, how to boost your engagement on the site, and how to stimulate…
Read MoreEverything You Should Know About Guest Blogging
If your website is full of excellent content, that’s great. You are on the right track. However, it only reaches so far. One way to get your content out on other websites that will support your online presence is a little tactic known as guest blogging. Okay, it’s not that little. It’s actually a well-established strategy…
Read MoreOff-Site SEO Factors That Impact SEO [Infographic]
Off-site SEO factors are the hardest to implement for your business, simply because you don’t have full control of what happens outside of your website. Yet they also provide some of the highest ranking signals that can quickly push your website to the first page of the search. Off-site SEO factors There are more than…
Read MoreDomain Factors That Impact Your Website’s SEO [Infographic]
When working on SEO, most businesses tend to focus on keywords and link-building and forget about everything else. While those are both certainly useful to your SEO, if your website’s domain is not set up correctly for SEO, you’ll set up a rocky foundation for all future SEO work. Your website domain is extremely important…
Read MoreOn-Site SEO Factors that Impact Your Website’s SEO [Infographic]
On-site SEO factors are signals on your website that influence how each page is ranked. Unlike off-site or social media SEO factors, you have almost complete control over all on-site factors. Are you optimizing your web pages the right way? You’ll find out in this article. On-site SEO factors There are more than 50 on-site…
Read MoreThe Evolution of Google Local Results and Mobile
I first got into SEO back in 2009. In SEO years, that makes me pretty old. During that time, I’ve had a strong interest in the local landscape, including local changes and updates and the impact they had on local businesses. In 2013, local results started changing significantly. Around this time, Google also started caring about…
Read More10 Easily Overlooked Ranking Factors
With more than 200 different ranking factors to keep in mind when implementing SEO, sometimes even the most basic ranking factors can get overlooked. I’ve done it in the past and I’m sure you have too. The great thing about SEO is that nothing is set in stone, you can always go back and edit…
Read MoreTop 6 Golden Rules of Writing Content for Your Blog
The big problem with blogging is how much competition there is. For that reason, if you want to get anywhere, it doesn’t matter how much content you have if it isn’t great. The big question is, how do you do that? What can you do to make sure that you’re not just good? What are the…
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