SEO
3 Questions that Successful SEO Landing Pages Answer
I have good news and bad news. First, the bad news. A goldfish has an attention span of 9 seconds. The average adult has an attention span of 8 seconds. Yes, goldfish have officially surpassed humans with their ability to focus. But who can blame them? Goldfish don’t have all the cool distractions we have,…
Read MoreGoogle My Business Update: No More Business Description Field
If there’s one thing we know about Google Products, it’s that their organization and sometimes even their existence (RIP GoogleBuzz) seems to be anything but reliable. Needless to say, Google is at it again! The once joined-at-the-hip Google+ and Google My Business platforms (since their beautiful digital combination in mid 2011) is now just another…
Read MoreWhy Website Speed Matters?
Back in 2008 comedian Louis C.K. appeared on Conan O’Brien’s talk show to vent about people’s reactions to technological advances: “Now we live in an amazing, amazing world, and it’s wasted on the crappiest generation of just spoiled idiots, because this is what people are like now—they’ve got their phone, and they’re like, ‘Uhh, it…
Read MoreTop 10 Ranking Factors For Link Building
Most experts will agree that backlinks have the greatest off-site impact on the ranking of a website in search engines. Do a quick search online and there are hundreds of off-site factors that will supposedly make your rankings climb. Google hasn’t officially stated all factors that affect rankings, or which are merely myths created by marketers. I…
Read MoreTitle Tags: How to Win Visitors and Influence CTR
A title tag is a short description of a webpage, visible in a Google search. Title tags are an important—yet often neglected—aspect of search engine optimization. Making specific title tags for each page and following best practices can determine whether a user visits your website. This post describes why title tags matter and what practices…
Read MoreWhat Is Alt Image Text, and Why Should I Use It?
Alt image text is a short description associated with an image that conveys the contents of that image. It was originally created for the benefit of visually impaired users with screen readers or programs that attempt to audibly provide and describe the text/content of an online webpage. (I found out about screen readers when my…
Read MoreThe Killer SEO Checklist [Infographic]
Killer SEO Checklist [Infographic] by the team at Capsicum Mediaworks, LLP
Read MoreCan an SEO Company Offer Guaranteed First Page Rankings?
Sure, a company could “guarantee” first page rankings, but should they? SEO is a multibillion-dollar industry. It is also a time-consuming, labor-intensive, and in some instances, expensive industry. Because of the competition and hard work involved with the SEO industry, it is not uncommon for companies to make egregious and inflated claims to gain a…
Read MoreThe State of SEO | SMX Advanced
Last week, I had a chance to attend SMX Advanced in Seattle, Washington. It was great getting to chat with and listen to amazing professionals in the search engine marketing space. Overall, the speakers put a huge emphasis on the factors that are still relevant and can impact SEO campaigns. Confirming these factors were industry…
Read MoreA History Lesson on PageRank
PageRank has made Google the largest and best search engine in the world. Many webmasters spent sleepless and stressful nights over it. While the original PageRank may no longer exist, the origins and ideas behind PageRank are alive and well. Read on to understand why PageRank mattered and what tools you can use today to…
Read MoreTop 10 Google Ranking Factors
When it comes to ranking on search engines (and on Google in particular), there are well over 300 factors that search engines use to judge your site and decide how it should rank. Unfortunately, this isn’t a stagnant list; it is a dynamic and fluid part of Google’s ranking algorithm. Since Google makes over 400…
Read MoreThe SEO Value of Online Business Profiles
Small business owners wear a lot of hats. A small business owner may take care of finance, human resources, customer service, strategy, and marketing, to name a few responsibilities. With your time stretched thin, it’s important for you to prioritize and take part in what brings “the most bang for your buck.” One of the…
Read More5 Easy And Effective Ways To Build Links
A link building strategy is one of the most important parts of any SEO campaign, but many people mistake quantity for quality, and that simply is not the case. A few, high quality links from respected, high Page Rank sites are much more valuable than dozens (or even scores) of links from low value sites…
Read More3 Powerful SEO Tactics Small Businesses Neglect (to Their Detriment)
In February, Clutch.co released the results of its 2016 survey of 352 U.S. small business owners and managers. The survey’s focus was on whether these businesses have embraced search engine optimization (SEO) and paid advertising, and—if so—what role these tools play in the companies’ digital marketing strategies. The results indicate that approximately half of business…
Read MoreHow to do SEO on your own (if you’re crazy enough to attempt it)
SEO is a unique form of internet marketing that comprises many different strategies in order to build a website’s online reputation. Each of the strategies must work in tandem so that Google can find the website and rank it higher on the search results pages. Since SEO is both a science and an art that…
Read MoreSEO and PPC: A Powerful Combination
Search engines, like Google and Bing, make it easy for potential customers to find your business. These search engines help to organize the web by analyzing websites and delivering the best results to online searchers based on their search queries. The higher your website ranks, the better chance customers have to find you on the search…
Read More12 Coding Errors That Can Negatively Impact Your Rankings
A bear walks into a bar. The bartender asks, “What can I get you?” The bear says, “Give me a … beer.” The bartender asks, “What’s with the big pause?” The bear throws his arms up in the air and says, “I don’t know. I was born with them!” An hour later, a pony walks…
Read MoreWeb Spam and How to Avoid It
Web spam describes any email or web page meant to attract readers or visitors in an unsavory or dishonest fashion. Typically, the purpose of such spam is to wheedle money, traffic, or sales out of the user. In many cases, spammers offer something that is too good to be true, and readers clamor to learn…
Read MoreWhat Is Google’s Knowledge Graph?
What’s the first thing you think of when you hear the term search engine? While some minds might default to Yahoo and others to Bing, most people immediately conjure up that famous six-lettered word: Google. That’s right. Over the past decade and a half, Google has grown to become one of the most expansive, recognized…
Read MoreMobile Is Local: How Smartphones Are Revolutionizing the Local Search Scene
iPhones, Androids, and other mobile devices have changed the way we live. Our smartphones are the first thing we pick up in the morning and the last thing we put down at night. They are not just phones anymore; we use our mobile devices for everything. We check Facebook, send emails, access our bank accounts,…
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