SEO
7 Ways Your Search Ranking Can Be Destroyed
Learn how black-hat SEO tactics like keyword stuffing and duplicate content can ruin your search rankings and how to avoid costly mistakes.
Read MoreDo You Want to Play Deductions? 5 Quotes From Sherlock That Teach Good SEO Practices
Sherlock has become an international phenomenon, so it comes as no surprise that many people are burning with Sherlock fever—especially with the New Year’s special just around the corner. From T-shirts and mugs to paintings and other memorabilia, the show’s fans have found many ways to incorporate the best parts of Sherlock into their everyday…
Read More9 Ways Online Marketing Will Change in 2016
In 1993, web publisher Global Network Navigator sold the first online ad to a law firm in Silicon Valley. Since then, the online marketing trends have evolved year after year, introducing new functionality and fresh strategies to meet the ever-changing demand. As we approach a new year, we wonder what 2016 holds in store…
Read MoreTruth or Dare: Did Our 2015 SEO Predictions Come True or Were They Too Daring?
Back in May, we gave you five predictions for the future of SEO. Although many signs of the times will take months and even years to manifest themselves, just a few short months later, we can evaluate whether our suggestions were on the right track for the SEO industry. Read on to find out if…
Read MoreWhat Logins Should I Give My SEO Company?
Have you ever wondered what kind of logins your SEO company will need from you? There are typically 3 logins they will need from you: CMS (Content Management System), FTP (File Transfer Protocol), and Hosting logins. Why do they need these logins? CMS If your website has been built with some kind of CMS, such as WordPress,…
Read MoreCan A Storefront Business Rank Outside Its Physical Location?
As a local digital marketer, I get a lot of questions from businesses on how to expand their reach across the web. How can they increase their traffic to their store to increase overall business success? For many storefront businesses like dentists, doctors, grocery stores, etc. they (like you) have already reached success in their…
Read MoreSEO Tips for Making The Most of Your Local Listings
You want customers. Your customers want information. Bring in more sales by creating and optimizing your local business listings online. In the infographic below, we give you some specific guidelines to follow while representing your business on Yelp, Google, and Facebook. However, no matter the platform, you can start optimizing your local listings by doing…
Read MoreSEO Tips for Local Business Shopping & Retail
If you wanted to buy a television 25 years ago, how would you have begun your search? You would have gone to a nearby electronics store, one that you saw on your morning commute or in an advertisement. You would have browsed through a dozen or so models. You may have asked a salesperson a…
Read MoreSEO Tips for Local Business Doctors
When you think of online searches, you probably picture users looking out a tasty restaurant or picking out a pair of Nikes. But after restaurants and cafes, people search for doctors and dentists most often. What information do patients want to know? Many users search listings on Healthgrades and Yelp for the following: 45% of…
Read MoreWhat Is the Ideal SEO Word Count and Keyword Density?
Perhaps two of the most commonly asked questions in the world of SEO are How many words of content should be on each page? and What is the ideal keyword density for a page? Getting answers and advice on these questions might feel like getting advice on dating; everyone seems to have their own opinion.…
Read MoreWhy SEO?
A lot of people ask “Why SEO?” The answer is simple. People search all day, every day for everything under the sun. Google processes 3.5 billion search queries each day. 3.5 billion. And 95% of searchers stay on page 1 of their search. SEO helps put your website in front of people when they…
Read MoreWhy Do Relevant Images Matter For Your Website
Most bloggers and readers know how dull it can be to stare at blocks of text for even a few minutes at a time. It’s easy to break up text with a few interesting pictures or images. But did you know that adding images correctly can help your marketing and SEO work? Read on to…
Read MoreKey SEO Buzzwords You Need to Understand
This article was first published on Aug 30, 2015, and last updated in February 2020. Over the years, I’ve noticed people’s expression when I tell them I write web content for an SEO company. Maybe two out of every ten people know what I am talking about; most just nod their head and smile. They…
Read More5 Steps for Service Area Businesses to Rank Outside Their Physical Location
As an SEO for a service area business you might be asking yourself, how can I rank for cities outside my company’s physical location? This question has plagued the local SEO community for years, and I am happy to introduce the five steps you can take to rank outside your physical location. First, let’s make…
Read More5 Ways To Cut The Bounce Rate On Your Business Website
The time somebody spends on your website influences your search engine page ranking. The bounce rate on your website measures the percentage of visitors who clicked away after they first landed on a page, and, in theory, if customers ‘click and go’, your content’s quality is questionable. As such, it’s always crucial to look for…
Read MoreWhy Am I Ranking Differently On Google, Bing, and Yahoo?
The face of business has changed radically over the past several years. Perhaps the most important driving force behind that change is the advent and proliferation of the internet. The internet has turned so many industries, business practices and methods of attracting customers on their side, making business owners everywhere reevaluate their strategies. It is…
Read MoreGoogle Updates Local Pack View
As some of you may have noticed, Google has made yet another update to their local listings. For a long time searchers relied on Local packs that showed up to 7 listings for a given keyword. Google has been testing a new format over the last couple months and has finally launched this new design…
Read MoreHow to Harness the Power of Online Case Studies, Reviews and Testimonials
Online case studies, reviews and testimonials are now commonplace. Countless brands use examples of their customers’ positive experiences to help advertise and market their products and services, but the approach doesn’t always work. Internet customers are increasingly sophisticated. Where a positive review or endorsement may have once convinced somebody to press the ‘buy’ button, online…
Read MoreHow To Respond To Google’s Latest Warning – “Googlebot Cannot Access Your Javascript and CSS Files”
You may have noticed an increase in messages from Google Search Console stating that the Googlebot cannot access CSS and JS files for a given URL. The message is a result of Google’s recent initiative to provide greater transparency in search ranking factors. The message has sparked several warnings throughout website’s Search Console platforms. While…
Read MoreGoogle’s Panda 4.2 Update – Discrete or Boring?
Boostability has an extensive database running numbers on over 17,500 accounts to help determine even the slightest change that may occur to website rankings. In fact, we can detect a Google algorithm change before Google’s official announcements. That is, until now. As part of Google’s goal to be more transparent with their customers, Google has…
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