Digital Marketing
Dealing with Coronavirus: An SMB Marketer’s Guide
A few months ago, who could have expected the current situation? We’re living through a global pandemic. Hundreds of thousands of people have been infected with this novel coronavirus. Tens of thousands have died. And it’s not going to stop soon. Even if you haven’t caught COVID-19, you’ve almost certainly been affected by it in…
Read MoreThe #1 Factor to Rank on Google
Psst, c’mere. We have a secret. It’s the secret to the success of your business online. In this blog we’re going to tell you the top, #1, most important factor of ranking on Google. This is a big secret. Are you ready? People go to Google to find answers to their questions. And because of…
Read MoreSearch Sessions | How to Lead Your Business Through Change
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In the third episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) joined by Lisa Peterson (Client Partner) and Cheri Sherman (Implementation Specialist) from Franklin Covey for…
Read MoreHow to Best Utilize “Near Me” Searches
Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search engine? The “near me search” has become a key part of the customer purchase journey. In fact, 60% of people use it to research products and services on their mobile…
Read MoreWhy Marketing is a Time Investment
No matter where you’ve worked in your life, making sure you have customers to service and money coming in the door is always a top priority, especially for small business owners. Small businesses are always finding ways to make sure they will continue to have customers and sometimes wondering where their next lead will come…
Read MoreStrategies for Ranking on Yahoo!’s Search Engine
Most SEO specialists focus on optimizing for Google. This is because Google is the largest player in the search engine market. Business Insider reports that back in 2018, Google held more than 90% of the international search engine market and had done so for some time. For this very reason, Google is also more saturated.…
Read MoreWhere SEO Fits Into the Digital Marketing Landscape
Search engine optimization is a holistic approach to improving a business’s online web presence. But while we believe SEO is one of the best ways to bring in new business and retain the customers you’ve already secured, it’s not the only tool you should use. At Boostability, we talk a lot about the digital marketing…
Read MoreSearch Sessions | How to Optimize Your Accounting During an Economic Downturn
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In the second episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) was joined by Garret Wagner (CEO of C3 Evolution Group) and Rafael Casas (Accountant Advocate…
Read MoreStrategies to Help Your Blog Rank on Bing
When most people think about optimizing their websites to rank higher in searches, Bing SEO is rarely a priority. This is not surprising considering that Google accounts for almost 90% of search engine traffic worldwide. This is no small feat and competition is stiff. While Bing accounts for only 3% or less of the international…
Read MoreBalancing Growth and Profit: How to Choose Your Target CPA
Grow or die. Whether you’re running a mom and pop store or Amazon, every business needs to grow in one way or another. Even if your only goal is to replace the customers that you’ve lost, if you’re not actively trying to expand your business, your business probably won’t last for very long. The problem…
Read MoreSearch Sessions | The Importance of SEO During COVID-19
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In this first installment of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) was joined by Mike Marsh (SEO Manager) and Colton Miller (Director of SEO) for a conversation…
Read MoreA COVID-19 Case Study: Majestic Meat Business Shift Success
During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change their priorities and find ways to stay afloat. One small business in Utah found a way to actually thrive in the current environment. They’re giving us a great example of…
Read MoreReach New Customers With Messaging App Marketing
Since its creation in 1996, instant messaging has revolutionized communication. Nowadays, global conversation is an accepted and often expected part of daily life. With such high prevalence among consumers, is your company taking advantage of IM’s marketing capabilities? If not, you’re missing out on a golden opportunity. What Is Consumer Messaging Marketing? Simply put,…
Read MoreDo Follow Links for Content Creators: What to Look For
Link building is an important skill in SEO. When reputable websites send links back to your website, it signals to Google that your brand or company is a respected source. While there is a lot of focus on the importance of having a link building campaign, there is not enough focus on the type of…
Read MoreGoogle My Business Impacted by COVID-19
Google announced limited functionality of Google My Business profiles because of the COVID-19 pandemic. With so much uncertainty surrounding business and the economy, it’s an unprecedented situation that is hard to prepare for. Google has placed an increased focus on the quality and reliability of information on Search and Maps, while acknowledging some limited response…
Read MoreWhere Did Your Ads Go? What to Do When Your Google Ads Aren’t Showing Up
After hours, days or even weeks of hard work, your Google Ads campaigns are finally live. You’ve picked your keywords, written out your ads, chosen a bidding strategy and built out your landing pages. And then, when you check to see how all your hard work is paying off, you discover something: your ads aren’t…
Read MoreKey Metrics To Track To Determine If Your Website Is Successful
The internet revolutionized how consumers make their purchases, which means your website is more important than ever. It’s not just online shopping, either. Studies show that when buying in-store, 82% of smartphone owners research on their devices. With so much riding on your online presence, you need to optimize your site. How can you tell…
Read MoreOptimizing SEO and Your Business During COVID-19
As COVID-19 is a continuing threat, we acknowledge that this is an uncertain time in the world for people and their businesses. The pandemic, and news about it, changes rapidly. In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting…
Read More4 Ways to Improve the Performance of Your Online Forms
If the goal of your marketing is to produce new lead, you probably want one of two things when someone clicks on one of your online ads; 1) to call you or 2) to fill out a form on your page so that you can reach out. Often, there’s only so much you can do…
Read MoreCommon Website Header Requests and Why You Should Avoid Them
As a website designer and strategist, I see many requests come through from our small-business clients asking to make changes or add an element or more to the website header. Several of these requests don’t help achieve the company’s goals and could hamper a website’s conversion potential. Here are several of the common requests our…
Read More